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系統識別號 U0026-1905201410250100
論文名稱(中文) 知識移轉對新產品開發績效的影響-以產品開發策略為中介變數
論文名稱(英文) The Influence of Knowledge Transfer on New Product Development Performance-The Mediation Effect of New Product Development Strategy
校院名稱 成功大學
系所名稱(中) 國際企業研究所
系所名稱(英) Institute of International Business
學年度 102
學期 2
出版年 103
研究生(中文) 王梓南
研究生(英文) Tzu-Nan Wang
電子信箱 sorryimlate1028@gmail.com
學號 R66001132
學位類別 碩士
語文別 中文
論文頁數 108頁
口試委員 指導教授-劉佳玲
口試委員-張紹基
口試委員-蔡惠婷
口試委員-周信輝
中文關鍵字 知識移轉  產品開發策略  新產品開發績效  聯盟形式  夥伴配適度 
英文關鍵字 Knowledge Transfer  New Product Development Strategy  New Product Development Performance  Alliances Formation  Partner Fit 
學科別分類
中文摘要 知識移轉是企業在面對快速變化的環境及公司內部整合時需要的能力,而這方面研究多關注於企業之間的溝通或是公司內部的網絡關係,少部分探討公司進行產品開發時中所需要的知識移轉能力,所以本研究特別探討知識移轉如何提升產品開發策略及能力。
產品開發策略的研究重點是公司特有的產品開發策略,少部分探討資源以及公司方向不同所使用怎樣的策略,仍缺乏一個完整的構面說明產品開發策略,因此,本研究提出產品開發策略的三個構面- 突破式策略、平台式策略、增值策略以及知識移轉對這三種策略之相關性,進而探討如何影響企業的新產品開發績效。本研究還納入夥伴配適度和聯盟形式等變數,探討在不同程度的夥伴配適度及聯盟形式下,企業的知識移轉對於產品開發策略的影響是否具有差異。
本研究使用中華徵信所2007的行業分類標準,針對高科技產業與製造業發放問卷,並排除非營利事業。填答者則鎖定為企業的董事長、總經理、協理、課長、廠長等或其他與產品開發部門相關的職務為發放目標,共發放350份問卷,有效回收數125份,有效回收率35.7%。
本研究採用SPSS17.0統計軟體分析,使用敘述性統計、信效度分析、迴歸
分析、變異數分析等方法進行樣本分析與假說檢定。研究結果發現:(1)知識移轉對產品開發策略有正向影響。(2)產品開發策略對新產品開發績效有正向影響。(3)夥伴配適度愈高,知識移轉對突破式策略和平台式策略的正向影響程度愈大。(4)夥伴配適度不影響知識移轉對增量策略的影響程度。(5) 公司利用權益型策略聯盟,知識移轉對平台式策略的正向影響程度愈大。(6)聯盟形式不影響知識移轉對突破式策略和增量策略的影響程度。
英文摘要 This study brings up three main aspects of new product development strategy - breakthrough product development strategy, platform product development strategy and incremental product development strategy.
The purpose of this thesis is trying to figure out whether these new product development strategies were positively associated with knowledge transfer and how new product development strategy influences the firm’s new product development performance. This study also includes partner fit and alliances form as moderators.
The samples of this study are from manufacturing and high-tech industries.
Non-profit organization (NPO) industry is excluded. This study targets on presidents, general managers, associated managers, section chiefs, R&D related personnel. 350 questionnaires were sent out from March.2013 to May.2013, and 125 valid questionnaires were returned. SPSS17.0 was used for data analysis including reliability and validity analysis, regression analysis, t test, and ANOVA test.
The results of this study show that (1) knowledge transfer is positively related to new product development strategy, (2) new product development strategy is positively related to new product development performance, (3) the greater the partner fit, the stronger the relationship between knowledge transfer and new product development strategy, (4) the partner fit doesn’t moderate the relationship between knowledge transfer and new product development strategy, (5) the enterprise use equity-based alliances form, the stronger the relationship between knowledge transfer and platform product development strategy, (6) the alliances form doesn’t moderate the relationship between knowledge transfer and breakthrough product development strategy and incremental product development strategy.
論文目次 中文摘要 II
圖目錄 XII
表目錄 XIII
第一章 緒論 15
第一節 研究動機以及背景 15
第二節 研究目的 17
第三節 研究流程 18
第二章 文獻探討 19
第一節 知識移轉(Knowledge Transfer) 19
第二節 產品開發策略(New product development strategy) 21
第四節 夥伴配適度(Partner fit) 28
第五節 聯盟型式(Alliances form) 30
第三章 研究假設與研究方向 31
第一節 研究架構 32
第二節 研究假設 32
第四節 問卷設計與抽樣方法 48
第五節 資料分析方法與工具 50
第四章 研究假設與研究方向 54
第一節 敘述性統計分析 54
第二節 信度與效度分析 60
第三節 相關性分析 69
第四節 企業基本資料對研究構面影響之分析 71
第五節 迴歸分析與假說驗證 76
第五章 結論與建議 90
第一節 研究結論分析 90
第三節 後續研究之建議 98
第四節 研究限制 99
參考文獻 100
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