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系統識別號 U0026-1802201608413700
論文名稱(中文) DIY困難程度之情感研究
論文名稱(英文) A study of affection among different DIY levels
校院名稱 成功大學
系所名稱(中) 工業設計學系
系所名稱(英) Department of Industrial Design
學年度 104
學期 1
出版年 105
研究生(中文) 莊晶雯
研究生(英文) Ching-Wen Chuang
學號 P36034187
學位類別 碩士
語文別 英文
論文頁數 108頁
口試委員 指導教授-何俊亨
口試委員-陳國祥
口試委員-馬敏元
中文關鍵字 DIY  產品體驗  情感 
英文關鍵字 DIY  Product experience  Affection 
學科別分類
中文摘要 現今的消費市場,消費者的需求不再只是功能上的需求,情感上的滿足更是消費者選購產品的關鍵。越來越多的消費者會購買DIY產品或參與產品的製作。過去研究指出勞力的付出不會降低消費者對產品的喜好度,反而會使消費者更加深愛其所製作的商品,及願意付出更高的金錢成本來購買。但是消費者不同的DIY困難程度所帶來的情感差異性卻是較不被了解的,因此本研究利用問卷及訪談參與者來了解DIY難易度程度所產生的情感差異。其中,木質產品是最常見的DIY產品,因此選它作為實驗樣本。

本研究將DIY困難程度分為三種等級,組裝、製作、設計製作。透過產銷合一,消費者會建立起他們獨特的產品經驗,在使用上也會因DIY的困難程度而有不同的情感反應。實驗分兩階段進行,第一階利用問卷了解困難程度所產生的喜好度差異;第二階段透過深度訪談來了解使用者的實際感受,以了解人跟物的體驗情感關係。其中訪談內容利用開放編碼編列出涉及面向,再利用主軸編碼來建立關聯,以建立使用者與產品間的情感模式。

在開放編碼階段,主要為使用者與產品兩大因素的相互影響。而透過主軸編碼的分析,體驗情感共涉及十一項現象。而研究結果也發現組裝者對於產品的喜好度會隨時間而消失,但製作與設計製作者對於產品的喜好度可以維持,顯示體驗不一定能增加喜好。因此本研究也總結出七點可以提升體驗情感的要素:環境真實性、學習挑戰性、指導明確性、產品完整性、個人代表性、分享展示性、商品性,提供未來在相關的DIY產品或體驗活動做參考,使未來的設計更貼近消費者內心的需求。
英文摘要 In today's consumer market, consumers do not just care about functional requirements; emotional satisfaction is the key to why consumers buy some products. More and more consumers buy DIY (Do It Yourself) products or participate in product production. Past research indicates that labor does not reduce consumers' product preferences, in contrast, consumers love DIY products more and they are willing to spend more money to buy those products. The different DIY levels have different affective reactions, but little is known about this. Therefore, in the study, we use questionnaires and interview the participants to understand the emotional differences of DIY involvement. Wood products are the most common DIY products, so we use them to analyze consumers' emotional experience.

DIY levels are divided into three grades: Assembly, Production, and Design & Production. There were two stages of experiment in this research. The first stage was a questionnaire; the study used the 9-point Likert scale to measure preference. In the second stage, each group interviewed five participants to understand how those affective experiences of DIY activities affect the affective response of actual use. The interview data was then analyzed by open coding and axial coding.

In the open coding stage, there are two dimensions: Users and Object. Through an analysis of axial coding, the experience affective model involves 11 phenomena. The study also found that assembled products' preferences disappeared with time, but Production and Design & Production's preferences could be maintained. It showed that experience does not always improve preferences. The study also summarized seven factors from the interviews, hoping to provide some references for product design or experience design and to make future designs closer to the consumer demand.
論文目次 摘要 I
SUMMARY II
ACKNOWLEDGEMENTS III
TABLE OF CONTENTS IV
LIST OF TABLES VIII
LIST OF FIGURES IX
CHAPTER 1 INTRODUCTION 1
1.1 Background and Motivation 1
1.2 Purpose of Research 2
1.3 Research Scope 3
CHAPTER 2 LITERATURE REVIEW 4
2.1 Affective Experience 4
2.1.1 Affection between user and object 4
2.1.2 Hierarchy of product needs 5
2.1.3 Brief summary 7
2.2 Experience Economy 7
2.3 DIY 8
2.3.1 DIY behavior 9
2.3.2 DIY effect 9
2.3.3 Wood products and DIY experience 10
2.3.4 Brief summary 11
2.4 Qualitative Research 12
2.4.1 In-depth Interviewing 12
2.4.2 Qualitative data analysis 13
CHAPTER 3 EXPERIMENT 14
3.1 The first stage- Questionnaire 14
3.2 The second stage- Interview 14
3.2.1 Interview Process and Environment 15
3.2.2 Interviewee and object 15
3.3 Data analysis 17
CHAPTER 4 ANALYSIS AND RESULT 19
4.1 Questionnaire Analysis 19
4.1.1 Questionnaire data analysis 19
4.1.2 Analysis of DIY levels and preferences 20
4.1.3 Analysis of preferences and time 21
4.1.4 Brief summary 22
4.2 Interview Data Analysis 23
4.2.1 Open coding 23
4.2.2 Axial coding 26
4.2.3 Brief summary 39
CHAPTER 5 DISCUSSION AND CONCLUSION 41
5.1 Product Attributes 41
5.1.1 Product attribute of Assembly 41
5.1.2 Product attribute of Production and Design & Production 42
5.1.3 Brief summary 43
5.2 Experience Affective Model 43
5.2.1 Selected stage 43
5.2.2 Experience stage 44
5.2.3 Using stage 45
5.2.4 Experience affection model 46
5.3 Experience Elements 46
5.4 Prospective Research Suggestion 47
REFERENCES 49
Appendix A 中文論文 53
第一章 緒論 53
1.1研究背景與動機 53
1.2研究目的 54
1.3研究範圍與限制 55
第二章 文獻探討 56
2.1情感經驗 56
2.1.1人與物的情感 56
2.1.2產品需求層次 57
2.1.3小結 59
2.2體驗經濟 59
2.3DIY 60
2.3.1DIY行為 60
2.3.2DIY效應 61
2.3.3木質商品與DIY體驗 62
2.3.4小結 62
2.4質性研究 63
2.4.1深度訪談法 63
2.4.2質性資料分析 64
第三章 研究方法 66
3.1第一階段 66
3.2第二階段 66
3.2.1訪談流程與環境 67
3.2.2受訪者與對象物 67
3.3資料分析 69
第四章 資料分析與結果 71
4.1問卷分析 71
4.1.1問卷資料分析 71
4.1.2困難程度與喜好度之分析 72
4.1.3喜好度與時間之分析 73
4.1.4小結 74
4.2訪談資料分析 75
4.2.1開放編碼 75
4.2.2主軸編碼 77
4.2.3小結 92
第五章 討論與結論 94
5.1產品屬性 94
5.1.1組裝產品之屬性 94
5.1.2製作產品與設計製作產品之屬性 95
5.1.3小結 96
5.2體驗情感模型 96
5.2.1選擇階段 96
5.2.2體驗階段 97
5.2.3使用階段 98
5.2.4體驗情感模型 98
5.3體驗要素 99
5.4後續研究建議 100
Appendix B 問卷 102
Appendix C 主軸編碼對照表 104

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