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系統識別號 U0026-1708202015483700
論文名稱(中文) 真空成型泡殼包裝之視觸覺感性研究
論文名稱(英文) Research on Visual and Tactile Perception of Blister Packaging by using Kansei Engineering
校院名稱 成功大學
系所名稱(中) 工業設計學系
系所名稱(英) Department of Industrial Design
學年度 108
學期 2
出版年 109
研究生(中文) 游尚儒
研究生(英文) Shang-Ru Yu
學號 P36071202
學位類別 碩士
語文別 英文
論文頁數 97頁
口試委員 指導教授-陳璽任
口試委員-馬敏元
口試委員-何俊亨
口試委員-楊佳翰
口試委員-張育銘
中文關鍵字 感性  感覺認知  形狀  厚度  泡殼包裝 
英文關鍵字 Kansei Engineering  Sensory perception  Shape  Thickness  Blister Packaging 
學科別分類
中文摘要 隨著產品機能與技術的進步,消費者的感性體驗重要性日益提升,感性設計要素成為產品之間競爭優勢的關鍵,在考慮產品性能一致之下,消費者逐漸從過去的功能取向變成同時擁有品質與情感等需求以達到個體之心理期待。
包裝作為在消費過程中與消費者感官最先接觸的媒介,過去研究卻多注重產品與材料之意象。其中,塑膠作為包裝製造最常使用之材料,其被運用在包裝上的物理特性與質感變化較少被探討,故本研究將透過視覺與觸覺探討泡殼包裝之感性意象,包裝如何透過感官影響消費者的意象認知,分析其設計要素與感性語彙之間的關係,解析形狀、厚度與感性意象之間的關聯,以了解消費者對泡殼包裝之認知與差異。
本研究分析5種厚度與3種形狀,共15種樣品。觀察受測者在厚度與形狀的變化組合之下對感性語彙的評價差異,進而討論:(1) 泡殼包裝在不同感官感知間的感性意象差;(2) 泡殼包裝的厚度與形狀所產生的感性意象;(3) 泡殼包裝之構成要素在交互作用下對意象的影響。
研究結果發現,厚度主要影響觸覺與視觸覺感受;視覺則是主要受到形狀變化影響。依感性語彙中的差異比較可將厚度分為低厚度(0.4mm)、中厚度(0.4mm, 0.5mm)及高厚度(0.7mm, 0.8mm),隨著厚度的提高會進而影響受測者評價。泡殼包裝的感性意象會在其構成要素的交互作用下而有所差異,故在操作泡殼包裝意象時且需參照厚度及形狀在不同狀況下的得分折線圖,以達到迎合目標消費者之情感需求。
英文摘要 With the growing importance of product functions and technology, the importance of consumers’ perceptual experience has become increasingly important. Kansei design have become the key to competitive advantages among products. Taking into account the consistency of product performance, consumers have gradually changed from rational consumption to perceptual consumption.
Packaging is the first medium to contact consumers' senses in the consumption process, but past research has focused on the image of products and materials. Among them, plastic is the most commonly used material in packaging manufacturing, and its physical characteristic and texture changes used in packaging have been rarely discussed. Therefore, this research will explore the Kansei image of blister packaging through vision and tactile perception, to explore how packaging affects consumers’ image perception, and analyze the relationship between shape, thickness and perceptual image, to understand consumers’ perceptions and differences in blister packaging.
This study analyzes 5 thicknesses and 3 shapes, a total of 15 samples, and then discuss: (1) the difference in perceptual image of blister packaging between different sensory perceptions; (2) The perceptual image of thickness and shape of blister packaging. The main findings are as follows, thickness mainly affects the sense of touch and visual-tactile perception; vision is mainly affected by shape changes. According to the difference in Kansei images, the thickness can be divided into low thickness (0.4mm), medium thickness (0.4mm, 0.5mm) and high thickness (0.7mm, 0.8mm). As the thickness increases, the subject will be affected by the thickness to improve evaluation. The Kansei image of blister packaging will be different under the interaction of its constituent elements. Therefore, when operating the blister packaging image, it is necessary to refer to the scoring line chart of the thickness and shape under different conditions to meet the target consumers emotional needs.
論文目次 摘要 i
SUMMARY ii
ACKNOWLEDGEMENTS iii
TABLE OF CONTENTS iv
LIST OF TABLES vi
LIST OF FIGURES vii
CHAPTER 1 INTRODUCTION 1
1.1 Research Background and Motivation 1
1.2 Research Purpose 2
1.3 Research Definition and Limitation 3
CHAPTER 2 literature review 4
2.1 Blister Packaging 4
2.2 Sensory and Perceptions 5
2.2.1 Tactile 5
2.2.2 Visual-tactile 6
2.3 Kansei Engineering 6
CHAPTER 3 EXPERIMENTS METHODS 8
3.1 Sensory Experiment 8
3.2 Kansei Vocabulary Selection and Questionnaire Design 9
3.3 Experiment Samples 9
CHAPTER 4 RESULTS 11
4.1 Relationship between constructed factors of blister packaging and Kansei image 11
4.1.1 Delicate 11
4.1.2 Hard 12
4.1.3 Ordinary 13
4.1.4 Cheap 13
4.1.5 Useful 13
4.1.6 Geometry 15
4.1.7 Fragile 15
4.1.8 Traditional 16
4.1.9 Lightness 17
4.1.10 Expensive 17
4.1.11 Satisfied 17
4.1.12 Smooth 19
CHAPTER 5 DISCUSSION 20
5.1 Shapes 20
5.2 Thickness 21
5.3 Image Manipulation of Shape and Thickness 21
CHAPTER 6 CONCLUSION 23
6.1 Future Prospects 24
REFERENCES 25
Appendix A CHINESE VERSION 27
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