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系統識別號 U0026-1702201311494700
論文名稱(中文) 接續設計為核心之創新商業模式以自行車產業為例
論文名稱(英文) Business Innovation Approach focused on User Successive Design Model: The Case of Bicycle Industry
校院名稱 成功大學
系所名稱(中) 工業設計學系碩博士班
系所名稱(英) Department of Industrial Design
學年度 101
學期 1
出版年 102
研究生(中文) 陳國書
研究生(英文) Kuo-Shu Chen
學號 p36994010
學位類別 碩士
語文別 中文
論文頁數 145頁
口試委員 指導教授-陸定邦
口試委員-劉說芳
口試委員-管倖生
中文關鍵字 商業模式  使用者接續設計  自行車產業 
英文關鍵字 business model  user successive design  bike industry 
學科別分類
中文摘要 Web2.0的到來使的企業體得因應趨勢的改變不斷修正其商業模式,不少新興之產業也是因為網路的發明而創造出新的商業模式因而崛起。國內自行車產業近年發產已很健全,產業鏈也很完整,但是面對越來越強調個人化與需求日益增多之消費者,縱使有完整之產品線也難以滿足所有人的需求。
本研究因此以自行車產業作為範例,透過建立以使用者接續為核心之商業模式來讓自行車使用者能擔任設計者之角色替自己打造屬於個人之產品。此商業模式讓消費者透過分享設計來獲得社群間的認同,除了作為設計團隊一份子,亦將其納入成為經營團隊之一份子,並透過以重度使用玩家作為關鍵物流的方式作為物流主軸,以提出創新之流通方式。本研究透過建構一個自行車線上社群互動平台,並以此作為驗證基礎,展示給自行車使用者後收集資訊並作修正,最後透過專家深度訪談的方式了解其可行性,並提出最終之修正模式。
本研究最終獲得之結論為以接續設計為核心之自行車商業模式的確有其可行性,讓使用者擔任設計者的工作的確是對產業有幫助,但現階段較不適合單獨純在,而必須與現有模式結合,作為使用者的另一個消費選項,以達成相輔相成之功效。
英文摘要 The Internet has evolved to a new age that users are also coworkers. This means the incoming of Web 2.0 era. Many new industries also grew up and become popular because of the Internet advancement.
The main study of this research is based on the bike industry because the bike industry is well organized and solid. However, consumers today have put more emphasis on the personalized product and needs. Therefore, this research tries to create a new business model by using user successive design theory. We make consumers become designers and show their design to the public on the online interaction platform to win recognizaition from the group. This business model also includes heavy used consumers to become key man of distribution channels. The evaluation stage of this research is by developing a demo of interaction platform and shows it to the consumers and experts in the bike industry. The final step is to use expert interview to analyze its efficiency and usability.
The result of this research shows that the business model based on user successive design is innovative and workable. To let user to be a designer can help the industry, but this business model needs to combine with current business model in the first stage and become another selection for users.
論文目次 摘要 I
Abstract II
誌謝 III
目錄 IV
圖目錄 VI
表目錄 VII
第一章 緒論 1
1.1 研究背景與動機 1
1.2 研究目的 2
1.3 研究範圍 2
第二章 文獻探討 3
2.1商業模式 3
2.2自行車產業 6
2.2.1 自行車組成 6
2.2.2全球自行車市場現況 9
2.2.3傳統自行車商業模式 10
2.2.4自行車趨勢 13
2.3使用者接續設計 14
2.3.1 產品模組化 15
2.3.2 產品客製化 16
2.3.3 使用者接續設計 18
2.4生活型態推薦系統理論 20
2.4.1 生活型態之定義 20
2.4.2 生活型態之衡量方式 21
2.4.3推薦系統 25
2.5社群線上互動平台 31
2.5.1 Web 1.0 31
2.5.2 web 2.0 33
2.6 文獻小結 37
2.7 研究流程 38
第三章 研究方法 39
3.1 研究內容 39
3.2創新自行車商業模式架構與說明 40
3.2.1傳統自行車商業模式現況分析 40
3.2.2以接續設計為核心之自行車商業模式 44
3.3創新商業模式平台架構 49
3.4 使用者接續設計系統介面操作流程說明 51
3.5 質性研究 60
3.5.1 研究方法之應用 61
3.5.2 使用者對於接續設計的看法之調查研究 65
3.5.3 自行車業界專家訪談 66
第四章 創新商業模式可行性分析與討論 69
4.1 自行車使用者問卷結果 69
4.2 自行車產業專家訪談結果 72
4.3 討論與自行車商業模式調整 73
4.3.1 問卷結果分析與討論 73
4.3.2 專家訪談結果內容分析與討論 77
4.4 商業模式調整 82
第五章 結論與建議 84
5.1 研究結論 84
5.2 研究貢獻 85
5.3 後續研究建議 85
參考文獻 87
附錄 97
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