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系統識別號 U0026-1702201207542400
論文名稱(中文) 產品特性、產品知覺價值對顧客滿意度、顧客忠誠度間相關影響性研究--以「台灣地區LED室內照明產品應用」為例
論文名稱(英文) A Study of the Relationships among Product Characteristics, Perceived Valued of Products, Customer Satisfaction, and Customer Loyalty-An LED Indoor-Lighting Applied in Taiwan
校院名稱 成功大學
系所名稱(中) 高階管理碩士在職專班(EMBA)
系所名稱(英) Executive Master of Business Administration (EMBA)
學年度 100
學期 2
出版年 101
研究生(中文) 吳嶝岱
研究生(英文) Teng-Tai Wu
學號 R07984145
學位類別 碩士
語文別 中文
論文頁數 86頁
口試委員 指導教授-祝鳳岡
共同指導教授-林清河
口試委員-劉明德
中文關鍵字 發光二極體  產品特性  產品知覺價值  顧客滿意度  顧客忠誠度 
英文關鍵字 LED(Light Emitting Diode)  Product Charactrestics  Perceived value  Customer satisfaction  Customer Loyalty 
學科別分類
中文摘要 摘要
LED(Light Emitting Diode) 半導體光源、除具有壽命長、發熱少、維護少、光色可變等眾多優點外,更重要特色是具有巨大的節能潛力。而「LED室內照明產品」包含燈管,燈泡與燈具組與其應用設計等陸續推出。然因售價高,或因市場對它仍有疑慮、相關產品與應用雖已上市多年、市場成長性一直有限。

最近幾年,尤其這兩年、因節能減碳需求、其成長性與接受度明顯提高、在歐美、在日本已大量使用、台灣人在生活素養與生活水平上、比起歐美國家是不惶多讓,「LED室內照明產品」之應用與導入理應明顯成長與發展。此時點在End-Users端對產品特性或價值之接受度與取捨重點是應確實掌握、以有效因應市場脈動。

本論文嘗試以顧客對產品特性、產品知覺價值判斷, 對產品滿意度衡量與可能之產品忠誠度影響、特別以行銷角度為主要方向、透過顧客端之操作變項、以探詢目前「LED室內照明產品」在市場之接受程度、試圖找出顧客看中與注重之重點、提供業界無論是研究新產品之方向、或是後續LED市場之營銷之可能參考。

本研究的研究範圍以B to C(Business to Customer)為對象「不僅限LED相關從業人員」、透過一系列問卷調查由社會各階層非特定族群、取得他/她們之看法與想法,結論如下:
1. 產品特性在流行性上對產品滿意度有顯著關係。
2. 產品特性對產品知覺價值有顯著影響。
3. 產品特性對產品知覺價值有顯著影響。
4. 產品知覺價值對顧客滿意度有顯著影響。
5. 產品知覺價值對顧客忠誠度有顯著影響。
6. 顧客滿意度對顧客忠誠度有顯著影響。
7. 人口統計變數在產品特性、產品知覺價值、產品滿意度與顧客忠誠度上並無顯著差異性。
英文摘要 Abstract
LED (Light Emitting Diode) semiconductor light source, in addition to long life, less heat, less maintenance, and many advantages such as light color variable, the more important features is a huge energy saving potential. "LED indoor lighting products include lamps,light bulbs and lighting group products are starting to produce shelves. However, because of high prices, the products are an integral market for many years, market growth has been limited.In recent years, especially in the past two years, save energy and reduce carbon demand, growth and acceptance improved significantly in Europe and the United States, have been widely used in Japan, the Taiwanese in the accomplishment of life and standard of living compared to Europe and the United States is not anxiety more so, the application of LED indoor lighting products "imported should significantly the growth and development. This point in the End-Users-side focus on product characteristics or value of acceptance and trade-offs should understand exactly what to respond effectively to market trends. This paper attempts to the customer on product characteristics, the perceived value of products to determine product satisfaction measure and a possible product loyalty, particularly to the marketing point of view as the main direction, through the end of the operation of the customer to inquire about the current "LED acceptance of indoor lighting products in the market, trying to figure out the fancy and focus on the customer focus, providing the industry regardless of the direction of research on new products, or marketing of follow-up LED market focus reference. The scope of this study is B to C (Business to Customer) for the object not limited to LED related practitioners, non-specific ethnic groups from all sectors of society through a series of questionnaires to obtain his / their views and ideas, and conclusions are as follows:
1. Product features product satisfaction significantly in the epidemic (Fashion).
2. Product characteristics of the product perceived value have a significant effect.
3. Product characteristics have a significant effect on products perceived value.
4. Products perceived value on customer satisfaction have a significant effect.
5. Products perceived value have a significant effect on customer loyalty.
6. Customer satisfaction have a significant effect on customer loyalty.
7. No significant differences in demographic variables in product features, product perceived value, product.
論文目次 目錄
摘要 i
Abstract ii
誌謝 iv
表目錄 vii
第一章 緒論 1
第一節 研究背景 1
第二節 研究動機 4
第三節 研究目的 7
第四節 研究範圍 8
第五節 研究流程: 9
第二章 發光二極體 (LED)產業分析 10
第一節 LED產業發展現況 10
第二節 產業未來發展分析 12
第三章 文獻探討 15
第一節 『產品特性』 16
第二節 知覺價值 19
第三節 顧客滿意度 22
第四節 顧客忠誠度 26
第四章 研究方法 29
第一節 研究架構 29
第二節 研究假設 30
第三節 操作型定義與變數衡量 31
第四節 問卷設計與研究對象 38
第五節 資料分析方法 40
第五章 資料分析結果 41
第一節 抽樣方法 41
第二節 樣本分析 41
第三節 敘述性統計分析 43
第四節 因素及信度分析 49
第五節 Pearson相關 57
第六節 迴歸分析 60
第七節 人口變數分析 68
第八節 研究假設驗證 75
第六章 結論與發現 79
第一節 結論與發現 79
第二節 研究限制及對後續研究者建議 82
參考文獻 82
中文文獻 82
英文文獻 84

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