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系統識別號 U0026-1508201706124000
論文名稱(中文) 影響成功大學學生運具使用行為之因素探討
論文名稱(英文) Investigating the Factors Influencing Transport Mode Use of National Cheng Kung University Students
校院名稱 成功大學
系所名稱(中) 都市計劃學系
系所名稱(英) Department of Urban Planning
學年度 105
學期 2
出版年 106
研究生(中文) 朱春威
研究生(英文) Chun-Wei Chu
學號 p26001108
學位類別 碩士
語文別 中文
論文頁數 56頁
口試委員 口試委員-張學聖
口試委員-葉如萍
口試委員-石豐宇
指導教授-李子璋
中文關鍵字 交通行為理論  旅運社會化  結構方程模式 
英文關鍵字 travel behavior theory  travel socialization  structural equation modeling 
學科別分類
中文摘要 早在 1999 年的機車交通政策白皮書即提倡因地制宜減少使用機車等措施,但2015 年運具市佔率調查指出只有臺北市的公共運輸使用高於私人機動運具使用,當中高雄市及臺南市的機車使用市占率超過 60%。以往的硬性交通管理手段尚無法有效制止私人機動運具氾濫與違停的亂象,需要結合利誘、溝通等非強制性的方式。本研究嘗試以「旅運社會化(travel socialization)」之理論研究成功大學的學生運具使用行為的影響因素,探討大學生的運具使用受父母、同儕與環境的影響程度。使用結構方程模式(Structural Equation Modeling, SEM)來解釋並探討大學生與父母的交通行為之相互影響。模式校估的結果顯示:(1) 家人對機車或汽車的安全性疑慮,會影響受訪者的交通行為,也意味著成大學生的運具習慣受到父母的影響。(2) 環境同時也會影響成大學生運具使用習慣。(3) 環境對習慣的影響高於家人對習慣的影響也較為顯著。
英文摘要 The Ministry of Communications has promoted to reduce the use of scooters since 1990, but the transportation survey pointed out the private vehicle usage still higher than public transport in 2015, except Taipei City. In that survey, over 60% of people in Tainan and Kaohsiung chose to use private vehicle. It revealed that the traffic management measures such as preventing illegal parking and constraining vehicle uses were not effective. The measures such as persuading strategies should be considered. This research attempts to study the influence of family, peers and environments on transport mode uses National Cheng Kung University students by using the theory of travel socialization. Using the technique of Structural Equation Modeling (SEM) to explore and describe the relationships between the influencing factors and students’ transport mode uses. The results show that the safety concerns from family members affect the transport mode use of respondent; the environments such as the accessibility of public transport affect the travel behavior of respondent; the influences of environments are stronger than those of family members.
論文目次 目錄 viii
圖目錄 ix
表目錄 ix
第一章 緒論 1
第一節 研究動機 1
第二節 研究目的 2
第三節 研究重要性 2
第二章 文獻回顧 3
第一節 從孩子到成年的交通行為之影響因素 3
第二節 影響旅運行為的理論 5
第三節 總結 12
第三章 研究方法 13
第一節 研究假設 13
第二節 分析方法 18
第三節 研究架構 24
第四章 問卷設計與調查 25
第一節 調查對象與調查內容 25
第二節 問卷調查 25
第五章 樣本資料分析 27
第一節 樣本特質分析 27
第二節 資料初步分析 29
第三節 小結 33
第六章 模式修正 35
第一節 初始模型驗證性因素分析 35
第二節 修正模式之驗證 39
第七章 結構方程模式分析 42
第一節 模式驗證 42
第二節 模式解釋 42
第三節 假說驗證 46
第四節 模式檢討 46
第八章 結論與建議 48
第一節 結論 48
第二節 建議 48
參考資料 49
附錄─大學組問卷 53
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