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系統識別號 U0026-1508201321295300
論文名稱(中文) 組織文化、績效指標與專案滿意度對新產品開發關係之研究
論文名稱(英文) Study on the Relationship of Organization Culture, Key Performance Indicators And Project Satisfaction In The New Product Development
校院名稱 成功大學
系所名稱(中) 企業管理學系專班
系所名稱(英) Department of Business Administration (on the job class)
學年度 101
學期 2
出版年 102
研究生(中文) 詹竣馪
研究生(英文) Chun-Ping Chan
學號 R47001343
學位類別 碩士
語文別 中文
論文頁數 64頁
口試委員 指導教授-葉桂珍
口試委員-張榮庭
口試委員-汪美香
口試委員-張太平
中文關鍵字 專案管理  績效指標  組織文化  專案滿意度 
英文關鍵字 Project Management  KPI  Organizational Culture  Project Satisfaction 
學科別分類
中文摘要 在面對全球化的競爭趨勢,生產訂單的取得已非單純的品質與價格考量,快 速開發新產品、快速量產以及快速地反應市場與客戶需求已成為關鍵因素。而對 於液晶顯示器TFT-LCD產業而言,產能供過於求的生態使得公司必須以更積極的 態度來面對新產品開發專案。一個成功的開發專案需考量公司內外部環境、技術 能力與資源的提供,並透過專案系統化的管理來達成。
本研究藉由資料搜集與問卷分析的方式了解組織文化與關鍵績效指標對於現行專案執行成果與滿意度的影響。透過對組織專案流程的探討,瞭解研究結果背後所造成的原因做為改善的參考。
研究結果顯示,組織文化中團隊導向有助於專案成效地改善,但專案成員認為組織文化並未營造鼓勵團隊與創新的氛圍。而在關鍵績效指標的部分,從迴歸分析中可知一般性績效指標對於專案成效有正向的顯著影響,然而專案成員在於非量化性的指標,如技術創新、客戶滿意度等的認知與實際專案狀況有顯著的落差,個案公司應對於非量化的指標發展出一套衡量評斷的方式,並訂立明確的指標,並透過專案系統化的管理監控,提高新產品開發專案成效。
英文摘要 Production orders are not based simply on quality and price under the conditions of greater global competition, but also on the speedy development of new products, rapid mass production, and quick responses to the demands of the market and individual customers. In the liquid-crystal display (TFT_LCD) industry, companies must be more proactive with regard to new product development projects. A successful project will make a company more competitive and enable it to increase revenues, and this can be achieved by considering both the internal and external environments, as well as the available technology and resources, through a process of systematic project management.
This study examines the impact of and satisfaction with the results of new product development projects from the perspective of organizational culture and key performance indicators (KPI). Companies can improve the performance of their new product development projects by exploring the reasons behind the results of this work.
With regard to organizational culture, the results show that if a company makes the work more team-oriented, the project performance will be improved. However, the project members surveyed in this study did not think that their company had made the work atmosphere more team-oriented or conducive to innovation. With regard to KPI, the results of the regression analysis show that higher general KPI have a positive impact on project performance. However, the project members surveyed in this work stated that there were significant gaps with regard to the non-quantifiable indicators between actual project performance and awareness, such as technological innovation and customer satisfaction. Companies should thus develop better measurements to assess such non-quantitative indicators, as this will improve the performance of new product development projects through systematic project management.
論文目次 摘要........................................II
ABSTRACT ............................ III
誌謝 ...................................... IV
目錄 .......................................V
表目錄.................................... VII
圖目錄.....................................VIII
第一章 緒論.........................................1
第一節 研究背景與動機..........................1
第二節 研究目的...................................5
第三節 研究流程...................................6
第二章 文獻探討...................................7
第一節 專案管理...................................7
第二節 新產品開發................................12
第三節 關鍵績效指標.............................17
第四節 組織文化...................................18
第三章 研究設計...................................20
第一節 研究方法...................................20
第二節 產業環境與研究對象...................21
第四章 問卷設計與資料分析...................32
第一節 問卷設計與問項設定...................32
第二節 問卷回收與樣本基本資料分析......35
第三節 問卷資料分析方法......................37
第五章 實證結果...................................40
第一節 敘述性統計與相關性分析.............40
第二節 各研究構面之因素分析及信度檢定.........47
第三節 多變量變異分析..........................50
第四節 複迴歸分析................................53
第六章 討論與建議................................56
第一節 研究結論...................................56
第二節 研究限制與後續研究建議.............58
參考文獻.............................................59
附錄:本研究問卷.................................. 62
參考文獻 中文部分
1. 專案管理師協會,PMBOK Guide 4th Edition,
2. 王瑞琛、張保隆、陳文賢、蔣明晃、姜齊、盧昆宏等人(2006)。生產管理。 台北 市:華泰文化。
3. 吳盈龍(2009),「員工知覺組織文化、領領導風格、組織政治行行為與組織績 效」,國立中正大學企業管理研究所碩士論文。
4. 陳思婷(2006),「激勵、領導風格、工作特性與組織創新績效之關聯性研究- 以台灣科技產業為例」,國立成功大學企業管理研究所碩士論文。
5. 滕家銓(2006),「產品創新績效之個案研究」,國立成功大學高階管理研究所 碩士論文。
6. 邱俊仁(2005),「專案管理應用於新產品開發之研究」,國立交通大學管理科 學研究所碩士論文。
7. 黃士傑(2000),「由專案管理的關鍵成功因素來探討新產品開發之研究」,國 立交通大學經營管理研究所碩士論文。

英文部分
1. Cornelia D., Roger C., and Nukhet H., "New Product Success: Is It Really Controllable by Managers in Highly Turbulent Environments?", J PROD INNOV MANAG.( 2008), Vol. 25, pp. 272–286.
2. Christoph S., Cornelius H., "Planning and uncertainty in new product development", R&D Management (2008), Vol.38, No. 5, pp.480-487.
3. Dong-Jenn Y. and Jun-Zhi C., "Identifying and prioritizing critical success factors for thin film transistor liquid crystal display (TFT-LCD) industry in new product development", African Journal of Business Management (2011), Vol. 5, No.24, pp. 10182-10189.
4. Dirk P., "Project Management for New Product Development", Project Management Journal (2008), Vol.39, No.2, pp. 82-97.
5. Danupol H., Guntalee R., "The Impact of Organizational Capabilities on the Development of Radical and Incremental Product Innovation and Product Innovation Performance", Journal of Management Issues (2012), Vol.24, No.3, pp.250-266.
6. Ehteshamul M. and Muhammad S. A. "Impact of Organizational Culture on Performance Management Practices in Pakistan", International Management Review (2011), Vol.7, No.2, pp.52-56.
7. Holger E., Wayne D. H., & Carsten R.. "Sales, Marketing, and Research-and-Development Cooperation Across New Product Development Stages: Implications for Success", Journal of Marketing (2010/Sep), Vol. 74, pp.80–92.
8. Lewis J. P., & Wong L. Accelerated project management: How to be the first to market. NY: McGraw-Hill.(2005)
9. Muhammad N., Humayu, S. and Sadaf J., "Determinants of New Product Development Success;(Developing& Proposing Conceptual Model)", Interdisciplinary Journal of Contemporary Research in Business (2011), Vol. 3, No 2.
10. Mehdi R., “Innovate or Perish: Success Factors And Sources Of Failure”, Journal of International Business and Economics (2012/Nov), Vol. 12, pp. 102-121.
11. Mehdi R., "Innovate Or Perish: Success Factors And Sources Of Failure", Journal Of International Business And Economics (2012), Vol. 12, No. 3, pp.102-104.

12. Mohammad J. U., Rumana H. L. & Saad Md., "Impact of Organizational Culture on Employee Performance and Productivity: A Case Study of Telecommunication Sector in Bangladesh.", International Journal of Business and Management(2013), Vol.8, No.2, pp.63-70.
13. Martin E., Heiner E., David I. G., "The Influence Of Organizational and National Culture on New Product Performance", American Marketing Association (2013,Winter).
14. Nukhet H. & Cornelia D. & Roger J. C., "Strategic fit to resources versus NPD execution proficiencies: what are their roles in determining success?", Journal of the Acad. Mark. Sci. (2009), Vol. 37, pp. 266–282.
15. Olimpia C, Amonrat T., "A Comparative Study Of New Product Development Success Of Thai And U.S. Firms", International Journal Of Business Strategy (2010), Vol.10, No.3, pp.192-201.
16. Robert G. C. and Elko J. K., "Winning Business In Product Development: The Critical Success Factors", Research Technology Management.(2007), pp. 52-66.
17. Regina C. M., M. Billur A., and Roger J. C., "New Product Development Processes and New Product Profitability: Exploring the Mediating Role of Speed to Market and Product Quality", J Prod Innovation Management(2011), Vol. 28(S1), pp. 63–77.
18. Song, S. M., & Parry, M. E. “What separates Japanese new product winners from losers”. Journal of Product Innovate Management (1996), Vol. 13, pp. 422-439.
19. Sukanlaya S., "Key Performance Indicators for Innovation Implementation: Perception vs. Actual Usage", Asia Pacific Management Review (2011), Vol. 16(1), pp. 23-29.
20. Shamas-ur-Rehman T., Stephen O., Ogunlana, "Beyond The Iron Triangle: Stakeholder Perception Of Key Performance Indicators (KPIs) For Large-Scale Public Sector Development Projects", International Journal Of Project Management (2010), Vol. 28, pp.228-236.
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