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系統識別號 U0026-1506201614582500
論文名稱(中文) 供應商管理庫存模式下線上促銷對供應鏈利潤之影響
論文名稱(英文) Effects of online promotions toward profits of supply chain under vendor managed inventory system
校院名稱 成功大學
系所名稱(中) 工業與資訊管理學系
系所名稱(英) Department of Industrial and Information Management
學年度 104
學期 2
出版年 105
研究生(中文) 蔡麒霖
研究生(英文) Chi-Lin Tsai
學號 R36031026
學位類別 碩士
語文別 中文
論文頁數 75頁
口試委員 指導教授-王泰裕
口試委員-林君維
口試委員-陳梁軒
口試委員-盧浩鈞
中文關鍵字 供應商管理庫存  線上促銷模式  補貨決策  促銷主導權 
英文關鍵字 vendor managed inventory  online promotion  inventory replenishment  dominant power of promotion 
學科別分類
中文摘要 供應商管理庫存為現今許多企業試圖力行之存貨管理模式,該模式最大的特色就是由供應商來統籌管理零售商之存貨,也就是說在該模式下供應商將決定零售商的補貨時間以及補貨量,同時利用適當的合約限制將零售商的存貨水準控制在一定的範圍之內,並追求供應商與零售商之總體利潤最大化。促銷模式的發起將會對供應鏈的成員造成成本與收益上的影響,良好的控制促銷的相關條件將能使得整體利潤有效的提升。本研究主要在探討供應商管理庫存模式下促銷主導權的對整體供應鏈利潤的影響,其中的促銷則選擇了三種線上最常見的促銷方式,分別為條件式免運費、條件積點制與條件式折扣,並根據不同促銷形式之特性建立數學模式,求解最佳的訂購決策以及促銷條件門檻,求解的結果主要發現促銷模式之選定以及相關的折扣設定會對利潤造成巨量的影響,而積點制與折價促銷在消費者之消費金額平均值偏高時會使得最佳門檻值驟降至零,除此之外,在進行數據分析之後輔以特殊案例之驗證可發現讓零售商享有促銷主導權將能使整體利潤優於或等於供應商主導促銷。
英文摘要 This paper attempts to combine the vendor managed inventory with online promotion method, which separates the whole issue into two parts, the first is VMI, and the other would be promotion. We proposed a model combining VMI with online promotions, which can assist managers when they find it hard to set the exact threshold of promotion or the order size of the inventory. The result turns out to be that three different promotion method affect the final profit in different way. After conducting sensitivity analysis toward several important parameters, we discover that under certain circumstances the threshold of discount and the bonus point should be set as zero in order to avoid profit lost.
論文目次 目錄
摘要 i
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 2
第三節 研究範圍 2
第四節 研究流程 2
第五節 論文架構 4
第二章 文獻探討 5
第一節 供應商管理庫存 5
第二節 促銷 8
第三節 促銷模式結合存貨模型 13
第四節 小結 15
第三章 供應商管理庫存下不同促銷模式之模型 16
第一節 問題描述 16
第二節 模式假設與符號定義 22
第三節 模式建立 25
第四節 模式求解 44
第五節 小結 45
第四章 模式驗證與分析 46
第一節 問題情境描述 46
第二節 參數估計 47
第三節 模式求解與分析 49
第四節 敏感度分析 51
模型一、供應商主導之免運費促銷 51
模型二、供應商主導之積點促銷 53
模型三、供應商主導之折價促銷 54
模型四、零售商主導之免運費促銷 55
模型五、零售商主導之積點促銷 56
模型六、零售商主導之折價促銷 59
第五節 特殊情境設計 60
第六節 小結 63
第五章 結論與建議 63
第一節 研究結果 64
第二節 未來研究方向 64
參考文獻 66
附錄 70
模型一、供應商主導之免運費促銷 70
模型二、供應商主導之積點促銷 71
模型三、供應商主導之折價促銷 72
模型四、零售商主導之免運費促銷 73
模型五、零售商主導之積點促銷 74
模型六、零售商主導之折價促銷 75
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王祥瑀(民103),不同促銷模式對線上購買量之影響。成功大學工業與資訊管理 學系碩士班碩士論文,中華民國103年六月。
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