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系統識別號 U0026-1308201813445000
論文名稱(中文) 虛擬社群中影響知識分享意圖之因素:以社會閒散與團體凝聚力角度
論文名稱(英文) Factors Affecting Knowledge Sharing Intention in The Virtual Community:Perspectives from Social Loafing and Group Cohesion
校院名稱 成功大學
系所名稱(中) 工程科學系碩士在職專班
系所名稱(英) Department of Engineering Science (on the job class)
學年度 106
學期 2
出版年 107
研究生(中文) 黃楓原
研究生(英文) Feng-Yuan Huang
學號 N97031125
學位類別 碩士
語文別 中文
論文頁數 46頁
口試委員 指導教授-黃悅民
召集委員-林志敏
口試委員-黃永銘
口試委員-吳婷婷
口試委員-黃顯詔
中文關鍵字 虛擬社群  社會閒散  團體凝聚力  知識分享意圖 
英文關鍵字 Virtual community  social loafing  group cohesion  knowledge sharing intention 
學科別分類
中文摘要 有關知識分享的研究中,探索虛擬群組的影響因素是相當熱門的研究議題。眾多過往對於知識分享意圖的研究都頗有貢獻,但是結合社群的個人行為與團體層次來探討影響知識分享意圖的研究卻很少受到學者關注。然而,虛擬社群急速地成長,已出現許多影響著知識分享意圖之因素,最終造成虛擬社群沉寂並解散等現象。因此,本研究針對社會閒散與團體凝聚力的各項變因探討虛擬社群成員知識分享意圖之關鍵影響因素。研究結果證實:(1)社會閒散對於團體凝聚力的四個因素中,皆為有顯著的負影響,其中影響最大的是社群的社交吸引力因素。(2)在團體凝聚力的四個因素中,社群的目標吸引力影響知識分享意圖比社交吸引力更為顯著。對於上述結果之合理解釋是群組成員因為分享不持續、不積極,造成社群成員們都不再回應與交流,而且在社群裡面不做知識分享並不會喪失自己的利益,參與社群的目的主要是為了社群的目標吸引力所致。因此,本研究發現影響知識分享意圖的最大因素是社群的社交吸引力。在社群組成員感受得到彼此間持續地、積極地有著互相呼應的互動,將會正向的增加社群成員的知識分享意圖。再者,若希望虛擬社群的分享知識能夠持續成長,則可以持續的在社群中持續地、積極地討論社群目標相關的知識與分享,藉由熱絡地討論目標話題的互動過程,可以有效低增進社群的互動連結,進而有效低增加社群成員的知識分享意圖。綜合上述論點,本研究只針對社會閒散的影響觀點及社群的團體凝聚力的角度來探討影響人們從事知識分享意圖的因素,並未探討到虛擬社群類型與社群中的個人因素對於知識分享意圖之影響。因此,未來研究者可針對研究社群類型或個人特質的相關理論,更整體地探討出虛擬社群中從事知識分享意圖的影響因素。
英文摘要 In the research on knowledge sharing, exploring the influencing factors of virtual groups is a very popular research topic. Many previous studies on knowledge sharing intentions have contributed a lot, but the research on the influence of knowledge sharing intentions in combination with the individual behaviors and group levels of the community has received little attention from scholars. However, the rapid growth of the virtual community has led to many factors affecting the intention of knowledge sharing, which ultimately led to the silence and dissolution of the virtual community. Therefore, this study explores the key influencing factors of the knowledge sharing intentions of virtual community members in terms of social idleness and group cohesion.The research results confirmed:(1) Social idleness has a significant negative impact on the four factors of group cohesion. The most influential factor is the social attractiveness of the community.(2) Among the four factors of group cohesion, the target attraction of the community affects the knowledge sharing intention more significantly than the social attraction. A reasonable explanation for the above results is that the members of the group are not responding and communicating because the sharing is not continuous or active, and the community members do not share knowledge and do not lose their own interests. The purpose is mainly for the attractiveness of the community's goals.Therefore, this study found that the biggest factor affecting the intention of knowledge sharing is the social appeal of the community. The members of the community feel that they have a continuous and positive interaction with each other, which will positively increase the knowledge sharing intention of the community members.Furthermore, if you want the shared knowledge of the virtual community to continue to grow, you can continue to actively and actively discuss the knowledge and sharing of community goals in the community, and discuss the interaction process of the target topics through enthusiasm. It can effectively reduce the interaction of the community, and thus effectively increase the knowledge sharing intention of the community members.Based on the above arguments, this study only explores the factors affecting people's intentions of knowledge sharing in terms of the perspective of social idleness and the cohesiveness of the community. It does not explore the virtual community type and the personal factors in the community for knowledge sharing. The impact of intentions. Therefore, future researchers can explore the influencing factors of knowledge sharing intentions in virtual communities in a more holistic manner based on the relevant theories of community type or personal traits.
論文目次 摘要 I
Extended Abstract II
誌謝 VI
目錄 VII
表目錄 IX
圖目錄 X
第一章 緒論 1
第一節 研究背景 1
第二節 研究目的 2
第三節 研究問題 3
第二章 文獻探討 4
第一節 知識分享 (Knowledge Sharing) 4
第二節 虛擬社群 (Virtual Community) 5
第三節 社會閒散 (Social Loafing) 6
第四節 團體凝聚力 (Group Cohesion) 8
第三章 研究方法 12
第一節 研究模型 12
第二節 研究假說 13
第三節 研究樣本 14
第四節 研究量表 15
第四章 資料分析與結果 20
第一節 測量模型 20
第二節 結構模型 24
第三節 研究討論 25
第五章 結論及建議 30
第一節 研究結論 30
第二節 研究啟示 32
第三節 研究限制 33
第四節 未來建議 33
參考文獻 34
附錄一 正式問卷 43
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