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系統識別號 U0026-1307201022504800
論文名稱(中文) 以TPB理論探討公司治理中高階經理人之創新行為
論文名稱(英文) Applying Planned Behavior Theory to Examine Effect of Innovation Behavior in Top Managers
校院名稱 成功大學
系所名稱(中) 高階管理碩士在職專班(EMBA)
系所名稱(英) Executive Master of Business Administration (EMBA)
學年度 98
學期 2
出版年 99
研究生(中文) 王昭婷
研究生(英文) Chao-Ting Wang
學號 R0797423
學位類別 碩士
語文別 中文
論文頁數 72頁
口試委員 指導教授-蔡明田
共同指導教授-蔡惠婷
口試委員-莊立民
口試委員-李國瑋
中文關鍵字 計畫行為理論  知覺股東人際信任  知覺創新風險  績效薪資  創新行為 
英文關鍵字 The plan behavior theory  the interpersonal trust of stockholder  perceived innovation risk  performance pay  innovation behavior 
學科別分類
中文摘要 新經濟時代下,公司的高階經理人如何策略性的將資源運用在研發創新方面來提升公司的獲利能力並增進股東權益,實為公司治理中獲取競爭優勢的重要關鍵。本研究的動機是希望證明公司股東可以藉由TPB理論來預期高階經理人在創新行為的意願,並適時找到影響高階經理人的態度、主觀規範和認知行為控制之外部變數,以期能對創新行為產生正面影響。
本研究之母體為列於經濟部全省工商名錄中的公司,並從中以簡單隨機抽樣方式隨機抽出500家企業做為樣本;問卷訪談對象為公司的高階經理人與董事股東做配對問卷,共計發放高階經理人問卷500份,董事股東問卷500份,合計高階經理人和董事股東問卷各回收188份,無效問卷5份,有效問卷共計183份,有效回收率為36.6%。在分析方法上,本研究以敘述性統計分析、因素分析、信、效度分析、線性結構關係模式分析等進行資料分析與假設檢定,本研究結果如下:
(一)、知覺股東人際信任與知覺創新風險對創新行為態度沒有顯著影響
(二)、知覺股東人際信任對利害關係人之主觀規範、認知行為控制有正面顯著影響
(三)、知覺創新風險與績效薪資對認知行為控制有正面顯著影響
(四)、利害關係人之主觀規範對創新行為態度與意願有正面顯著影響
(五)、創新行為態度與認知行為控制對創新行為意願有正面顯著影響
(六)、認知行為控制與創新行為意願對創新行為有正面顯著影響
英文摘要 Under the new economic era, it has indeed become a key point to the company managements to obtain the competitive advantages by the company's top executives how to use resources strategically in innovation so as to enhance the company's profitability and enhance shareholder rights.
Therefore, the motivation of this research is to prove the company shareholders may use the TPB theory to anticipate the will in innovation behavior of top managers and may timely find the external variables which may influence the attitudes, subjective norms, and cognitive controls of top managers, and hope can get on a positive impact on innovative behavior.
The principal part of this research is the enterprises which are listed in the Taiwan Yellow Pages of Ministry of Economic Affairs, and randomly selected 500 enterprises as the samples.
The questionnaire interviewers are the company’s top managers and directors of the shareholders. There are 500 questionnaires were dispatched to the company’s top managers, and 500 questionnaires were dispatched to the directors of the shareholders. 188 questionnaires were returned from top managers and directors of the shareholders respectively; 5 questionnaires were invalid; 183 questionnaires were valid, the effective returns-ratio is 36.6%
The data was analyzed by descriptive statistical analysis, factor analysis, reliability and validity analysis, LISREL analysis, and multiple regression analysis and hypotheses testing. The studying results are listed below:
1. There is no significantly influence between the interpersonal trust of stockholder and perceived innovation risk.
2. There is positive significant influence on the interpersonal trusts of perceived shareholder, who affects subjective norm of stakeholder and perceived behavioral control.
3. There is positive significant influence on perceived innovation risk and the performance pay which affects the perceived behavioral control.
4. There is positive significant influence on the subjective norms of the stakeholders will influence the innovation behavior attitudes and wills.
5. There is positive significant influence on innovation behavior attitudes and perceived behavioral control will influence the innovation behavior wills.
6. There is positive significant influence on perceived behavioral control and innovation behavior wills will influence innovation behaviors.
論文目次 第一章 緒 論..................................1
第一節 研究背景與動機.......................................1
第二節 研究目的.............................................2
第三節 研究對象及範圍.......................................3
第四節 研究流程與論文架構..................................3
第二章 文獻探討.............................................5
第一節 創新行為.............................................5
第二節 計劃行為理論 .......................................8
第三節 創新行為的外部變數.................................12
第四節 各構面關係之探討 ...................................15
第三章 研究方法.................................18
第一節 研究架構............................................18
第二節 研究假設............................................19
第三節 研究變項之操作性定義與衡量..........................19
第四節 問卷對象與抽樣方法..................................25
第五節 資料分析方法........................................26
第四章 實證結果分析與討論........................30
第一節 研究樣本與變項之描述性分析................30
第二節 因素分析................................32
第三節 構面之信度、效度分析.....................37
第四節 研究架構整體模式分析.....................46
第五章 結論與建議..............................55
第一節 研究結果說明與討論.......................55
第二節 研究貢獻................................57
第三節 研究限制與未來研究建議....................59
附錄A:研究問卷................................60
附錄B:參考文獻................................65
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