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系統識別號 U0026-1302201516083900
論文名稱(中文) 大學育成中心與學生新創事業歷程之網絡關係探討-以成功大學文創育成與研發中心與”繡”為例
論文名稱(英文) The Network Relationship between University Incubation Center and Student Start Up- A Perspective from the Culture and Creativity Incubation and R&D Center and Hsiu
校院名稱 成功大學
系所名稱(中) 創意產業設計研究所
系所名稱(英) Institute of Creative Industry Design
學年度 103
學期 1
出版年 104
研究生(中文) 江珮嘉
研究生(英文) Pei-Chia CHiang
學號 PA6014052
學位類別 碩士
語文別 英文
論文頁數 194頁
口試委員 指導教授-仲曉玲
口試委員-楊佳翰
口試委員-陸定邦
口試委員-黃苾芬
中文關鍵字 文化創意產業  學生創業  學生企業  大學育成中心  網絡關係  社會資本  工藝產業  刺繡文化 
英文關鍵字 Cultural and creative industries  Student start up  Student entrepreneurship  University Incubator  Network relationship  Social capital  Craft industry  Embroidery culture 
學科別分類
中文摘要 本研究為一技術型論文,以實作的學生創業(Hsiu 創意手工繡花鞋)成長過程來探討育成網絡對其之影響。Hsiu成立運轉至今已兩年多,透過實作的經驗,研究者發現在新創事業成長階段,其育成網絡有些來自於創業者本身個人的網絡資源,另一些網絡開展,源於成功大學文創育成與研發中心提供的機會,探討其中發展的關係。
研究者以分析基礎為創業網絡的文獻探討,並透過紀錄創業過程的方式,探討學生新創事業發展過程中網絡成長之演變因素,進而分析新創事業發展四階段中如何自育成內部網絡逐步建構自身之外部網絡,最後建構出針對Hsiu未來企業發展之行動方案與策略方針。本研究之方法將採用質化研究,透過內容分析以及參與式觀察,探究育成網絡與學生初創企業彼此影響的關係。
英文摘要 This research is a combination of technical research and research thesis which topic on an empirical student start-up business, Hsiu. Hsiu is a new footwear brand producing creative handmade embroidered shoes in Taiwan. This start-up business has operated for 2 years (since 2012) by the researcher. Through practical experience and by documenting the incubating networks to see the relationship between incubating networks and student entrepreneurship, it was discovered that in this new venture, in addition to personal networks, the incubation center (Culture and Creativity Incubation and R&D Center) provided many opportunities for new ventures to link with external networks.
This study draws on the entrepreneurial network literature to study the relationship between incubating networks and the Hsiu venture development. The entrepreneurial network is analyzed as the content is exchanged between actors, governance mechanisms in relationships, and the network structure. Four network development phases are also examined in order to explore the building process of a start-up business from its internal networks to its external networks. The basic methodologies used to achieve the research objectives are content analysis and participant observation analysis. Finally, the anticipated result provides a strategic action plan for Hsiu’s future network development.
論文目次 Executive Summary I
技術報告摘要 II
致謝 III
Table of Contents IV
Key terms & Abbreviations XI
Chapter 1 Introduction 1
1.1 The significance of student entrepreneurship in CCI in Taiwan: students are the winners with innovation in entrepreneurial process 1
1.1.1 The tendency toward student entrepreneurship in Taiwan 2
1.1.2 The economic power of cultural and creative industries 5
1.1.3 The value of traditional crafts as the content of creativity 8
1.1.4 Developmental background of the Cultural and Creative Incubation Center in Taiwan 10
1.2 Tainan as a cradle for budding cultural entrepreneurs 11
1.2.1 The historical background and culture legacy of Tainan 12
1.2.2 Potential for student start-ups at National Cheng Kung University 14
1.2.3 College of Planning and Design: an incubator of creativity 15
1.2.4 The CCIRDC as a creative industry cluster in south Taiwan 17
1.3 Hsiu: a culture-based design brand for creative, handmade embroidered shoes 21
1.3.1 The three girls behind Hsiu 22
1.3.2 The Brand Introduction: Hsiu creative handmade embroidered shoes 27
1.3.3 What Makes Embroidered Shoes Special? 29
1.4 Research Question 34
1.5 Research Objectives 35
1.6 Definition of Keywords 36
Chapter2 Overview of Development of University Incubation Center and Student Start Up 38
2.1 Development of Student Entrepreneurship 38
2.1.1 Entrepreneurship as driver for economic development 39
2.1.2 Emergence of entrepreneurial education in Taiwan 42
2.1.3 Current trend of student entrepreneurship 44
2.1.4 Entrepreneurial Process in academic fields 45
2.2 The significance of incubation organization 48
2.2.1 The basic concept of incubation 48
2.2.2 The category of incubation pattern 49
2.2.3 The changing tendency of university incubation in Taiwan 51
2.3 Social capital and relationship development in entrepreneurship 54
2.3.1 The influence of entrepreneur network in venture creation 54
2.3.2 Development of Start-Up Network 55
2.3.3 The significance of social capital in start-up development 58
2.4 The role of incubation network in student entrepreneurship 62
Chapter 3 Study on the Development of Hsiu 64
3.1 Research Methods 64
3.1.1 Research framework 65
3.1.2 Research Method 69
3.1.3 Data analysis methods 73
3.2 The Story of Hsiu 76
3.2.1 Initial stage: establishing Hsiu’s philosophy (Sep. 2012~ Mar. 2013) 79
3.2.2 Development stage: turning ideas into practice (Mar. 2103-Nov. 2103) 89
3.2.3 Delivery stage: business activities (Nov. 2013~ Jun. 2013) 119
3.2.4 Promotion stage: promoting brand’s identities and embroidery culture (Jun. 2014~) 134
Chapter 4: Discussion on the Network Relationship between CCIRDC and Hsiu 144
4.1 Data Analysis 144
4.1.1 Needed resources and network construction in each development phase of Hsiu 144
4.1.2 The roles of CCIRDC in Hsiu’s development 151
4.1.3 Critical linkages in building Hsiu’s external networks from internal networks 154
4.1.4 The network relationship between CCIRDC and Hsiu 168
4.2 Discussion 170
4.2.1 Developing Hsiu’s value from network perspective 170
4.2.2 Relation with Tainan from the network perspective 171
4.2.3 CCI-based incubation center as a trade opportunities producer 174
Chapter 5: Conclusion 176
5.1 Conclusion 176
5.1.1 The role of CCIRDC in Hsiu’s network development 176
5.1.2 The linkage factors between internal and external networks 178
5.2 Action plan of hsiu network development 179
5.3 Research limitations 184
5.4 Suggestion for future study 184
References 186
Appendices 191
Appendices 1: Introduction of Incubatees in CCIRDC 191
Appendices 2: Exhibitions Hsiu attended in 2013~2014 192
Appendices 3 Hsiu’s products catalogs (2014 Spring Collection) 194
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