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系統識別號 U0026-1208201322281800
論文名稱(中文) 自行車整體造型與部分特徵對消費者喜好與意象之影響
論文名稱(英文) The Influence of Consumers' Preference and Imagery on Overall Shape and Partial Features of Bicycle
校院名稱 成功大學
系所名稱(中) 工業設計學系碩博士班
系所名稱(英) Department of Industrial Design
學年度 101
學期 2
出版年 102
研究生(中文) 曾靖涵
研究生(英文) JIn-Han Tseng
電子信箱 chinn60@hotmail.com
學號 p36001011
學位類別 碩士
語文別 英文
論文頁數 63頁
口試委員 指導教授-陸定邦
口試委員-陳連福
口試委員-劉說芳
中文關鍵字 造型設計  自行車產業  眼球追蹤 
英文關鍵字 Bicycle  Form Design  Eye track technique 
學科別分類
中文摘要 因應崇尚自然環保的趨勢、民眾與政府對於單車的提倡,以及都市內對自行車騎乘者的友善環境的建造,騎乘自行車已經逐漸成為一個不可抵擋的趨勢,並且帶起一鼓風氣。
而台灣自行車產業一向發達,已由早期代工晉升為出口大國。在已經相當成熟的產業上,產品的功能性已非消費者於購買時的主要考量因素,個人的喜好、與個人風格搭配、潮流的趨勢,都是影響消費者選購行為的因素,本研究透過色彩、造型與生心理認知之相關文獻的收集與整理,找出自行車及相關造型設計之感性量測的因素及方法,歸納可供自行車造型設計參考使用之數據與趨勢方向等資料,搭配眼球偵測的技術,提出自行車造型設計上的建議與未來趨勢,讓消費者將來在挑選產品時可以找到更理想的產品。
本研究以自行車產業作為主要研究對象,藉由問卷調查以及眼動儀的運用來針對現有的自行車進行調查,找出影響消費者對於自行車造型偏好的設計因素,並利用這些因素於研究後期進行再設計以及評估,意圖藉由了解眼動儀於設計上的運用之可行性。
根據本次研究結果,本研究發現,消費者在進行決策時,會針對其所偏惡的部分多做留意,另外,在研究過程中也發現,同時,藉由改善產品偏惡之造型特徵,確實可以有效提升消費者對於產品之整體喜好,提供未來自行車設計者一個有效的設計方式。
英文摘要 Product form always plays an important role in product selling; a pleasant product form can further influence purchasing willing. Besides, these year, the rising of KANSEI engineering, there is an intense competition and rapid change in market, hence, how to develop an ideal form within a short time has become an important factor that leads to the success in marketing.
Taiwan has been famous and proud for its bicycle industry, and has worked hard to change from OEM to ODM. To an industry that is well-constructed, besides the functionality of a product, fashion, preference, and form also became the key factors that influence customers more. So as to bicycle industry, it also faces the challenge on how to create pleasant form within a short period of time. Therefore, this research proposed a hypothesis that if the preference of a particular part rise, the overall preference will also enhance. This research took bicycle as an example, tried to investigate the specific features that most consumers dislike the most and reasons, change the part and see if it can enhance the overall preference. In this research, eye tracker and questionnaires are used to investigate parts of bicycle that participants consider, like and dislike the most, and also the reasons. According to the parts consumers dislike the most can be founded, and also reasons. With these reasons, redesigning work can be carried out, in this research, there are 6 redesign work proposed in total. After redesign, another questionnaire was sent to verify the hypothesis.
The result of this research showed that, when consumers were making purchasing decisions, they tended to put more emphasis on parts that they dislike more, and the reasons that influence their preferences were mostly about the one of redesign work had gained more preference successfully. Furthermore, to the bicycle customers do not like at first, they will put more attention on the part they dislike, and vice versa. Therefore, the method that used in this research has successfully proved that it is feasible to bicycle industry, and proposed some design suggestions for future designer..
論文目次 摘要 i
ABSTRACT ii
ACKNOWLEDGEMENTS iii
TABLE OF CONTENTS iv
LIST OF TABLES vi
LIST OF FIGURES vii
CHAPTER 1 INTRODUCTION 8
1.1 Research background 8
1.2 Research purpose 10
1.3 Research hypothesis 11
1.4 Research framework 11
CHAPTER 2 LITERATURE REVIEW 13
2.1 Bicycle 13
2.1.1 Bicycle industry in Taiwan 13
2.1.2 Future trend of bicycle industry 14
2.1.3 Bicycle structure 14
2.2 Product form 16
2.2.1 Form recognition 16
2.2.2 Form recognition theory 16
2.2.3 Related research in bicycle form 17
2.3 KANSEI Engineering 20
2.3.1 KANSEI ENGINEERING 20
2.3.2 Research method in KANISEI engineering 21
2.3.3 Relative research in KANSEI engineering 22
2.4 Eye movement 23
2.4.1 Attention and eyemovement 23
2.4.2 Measurement of eye trace 24
2.4.3 Relative research 24
CHAPTER 3 EXPERIMENT PROCESS 25
3.1 Participant selection 26
3.2 Bicycle samples selection 26
3.3 Overall imagery research 27
3.4 Eye track experiment 29
3.5 Eye track questionnaire 32
3.6 Design modification 33
CHAPTER 4 Result& Discussions 34
4.1 Bicycle Sample Selection 34
4.2 Result of Imagery Research 38
4.3 Eye Track Experiment Result 40
4.3.1 The result of purchasing willing 40
4.3.2 The result of question 2 of eye track experiment 40
4.3.3 Thecomparison between preference andfocus part 40
4.3.4 The comparison between preference and time duration 41
4.3.5 The analysis of focus region 43
4.4 The analysis of eye track questionnaire 45
4.5 General discussion of eye track experiment 49
4.6 Design Modification 50
4.7 Evaluation and Verify 51
4.8 Discussions 51
CHAPTER 5 Conclusions 52
REFERENCES 54
Appendix A RESULT OF EYETRACK EXPERIMENT 56
Appendix B RESULT OF EYETRACK QUESTIONNARIE 63
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