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系統識別號 U0026-1109201512242500
論文名稱(中文) 資訊架構與認知模式之關聯性研究—以智慧型手機介面為例
論文名稱(英文) Relationship between Information Architecture and Cognitive Style - Taking Smartphone Interface as an Example
校院名稱 成功大學
系所名稱(中) 工業設計學系
系所名稱(英) Department of Industrial Design
學年度 103
學期 2
出版年 104
研究生(中文) 張緹葳
研究生(英文) Ti-Wei Chang
學號 P36014048
學位類別 碩士
語文別 英文
論文頁數 136頁
口試委員 指導教授-陸定邦
口試委員-周君瑞
口試委員-張家誠
中文關鍵字 資訊架構  認知模式  作業系統 
英文關鍵字 Information Architecture  Cognitive Style  operating system 
學科別分類
中文摘要 本研究針對智慧型手機使用者進行探討,以「資訊架構」的觀點切入,企圖了解使用者所偏好的作業系統介面之資訊架構型態,以及探討使用者偏好之資訊架構型態與認知模式的關聯性。過去資訊架構的概念多應用在網站架構上,而行動資訊架構則針對行動網路的特性發展,包含內容、結構、導覽、視覺呈現四大元素。目前已知的資訊架構幾種型態受限於網站與應用程式的型式,因此本研究根據行動資訊架構的概念,對現今作業系統介面上,使用者常用的行動資訊架構型態以質性研究方法蒐集。本研究對十位使用者進行半結構式深度訪談,並以雙向編碼將訪談結果加以組織,一共編制出十九項資訊架構問題項,並分別有二至六種可能之資訊架構型態。為了進一步分析使用者偏好之資訊架構型態與認知模式的關聯性,以問卷調查法蒐集四百份使用者資料,以卡方百分比同質性檢定搭配事後比較探討每一項資訊架構型態與認知模式及使用經驗的關聯性。研究結果不僅發現各型態中普遍受歡迎的樣式為何,還確認不同的認知模式使用者在十九項型態中有三項,會對不同的資訊架構樣式出現不同的偏好,分別為屬於導覽元素「App管理的方式(Q4)」及結構元素「將App圖示及資料夾在桌面上排序的方式(Q9)」、「放置widget的方式(Q12)」,另有兩項則是在使用Android作業系統的情況下才與認知模式有相關,為屬於內容元素之「平均每頁的APP數量(Q15)」、「平均每天使用的widget數量(Q16)」。總結來說,在面對部分行動資訊架構型態時,不同認知模式的人會有偏好上的顯著差異。其次,分析同一作業系統的使用者,較分析多種作業系統的使用者有更多行動資訊架構與認知模式影響偏好的顯著差異。最後,在不同的行動資訊架構元素間,行動資訊架構型態與認知模式的關聯性強弱不一。本研究結果在學術上將行動資訊架構的概念從使用者的角度加以補充發展,不僅將常見的作業系統納入考量,並納入了使用者的習慣,歸納出通用的資訊架構型態。在實務上則作為越來越注重使用者研究的設計參考,讓資訊架構設計師確認哪一種元素相關的設計較需要考慮到不同的認知模式,哪種元素相關的設計則可以自由發揮。
英文摘要 The purpose of this study is to investigate the user preference of interface typology on smartphone operating system in the aspect of Information Architecture (IA), and analyze the relationship between Information Architecture (IA) and cognitive style, by identifying IA typology corresponding with cognitive style. Relevant studies focus on World Wide Web and applications. The concept of which introduced into mobile information devices enhance diversity and intuition and flexibility in interface typology. Thus, it is necessary to re-examine interface typology with mobile Information Architecture (MIA), which consists of four aspects, namely content, structure, navigation and representation. In some cases, users interact with OS interface in two ways: Either they adapt MIA and maintain OS interface, or try to amend interface to suit their habits. Based on MIA and with semi-structured interview, this study investigated 10 expert users for their experiences in interface design, operating inclination, and adaptability. The results of interview were coding into 16 types of Mobile Information Architecture and reformed into 19 MIA questions with Cognitive Style Index as questionnaire to run statistical anaylsis. 400 valid samples were collected from on-line platform. Through a series of Pearson’s chi-squared test, three achievements were facilitated, which are “The popular variations of each MIA types”, “The MIA types and elements that significantly related to Cognitive Style” and “The factor of using experinence that highly related to user preference of MIA types”. Three findings were concluded through examinig these achievements. First, the users with different Cognitive Styles have significant difference on preference when facing some of the MIA types. Second, there are more significant differences of preference affected by MIA and Cognitive Style, when the anaylsis is focus on the users of one specific operating system. Last, the relationship strength between Information Architecture and Cognitive Style is ranging among four elements. These achievements are suggested as references for practical uses, which increasingly lay emphasis on user study, and also help to understand what MIA elements or types should consider Cognitive Style more, and what MIA elements or types is less influenced by Cognitive Style for designers. The findings of this study are also a direct suggestion for designers to keep MIA types or remove them.
論文目次 摘要 i
SUMMARY ii
ACKNOWLEDGEMENTS iii
TABLE OF CONTENTS iv
LIST OF TABLES vii
LIST OF FIGURES ix
CHAPTER 1 INTRODUCTION 1
1.1 Research Background and Motivation 1
1.2 Research Question 2
1.3 Research Objective 3
1.4 Research Limitation and Scope 3
1.4.1 Subjects 3
1.4.2 Information Architecture 5
1.4.3 Limitations of Operating System and Hardware 5
1.5 The Framework of the Research 5
CHAPTER 2 LITERATURE REVIEW 7
2.1 Information Architecture 7
2.1.1 The Development of Information Architecture 8
2.1.2 Four Elements of Mobile Information Architecture 10
2.2 Typology of Information Architecture 12
2.2.1 Information Architecture Typology of Structure Element 12
2.2.2 Information Architecture Typology of Navigation Elements 13
2.3 Cognitive Style 14
2.3.1 Types of Cognitive Style 15
2.3.2 Metacognition 18
2.4 Related Studies of the Relationship between Information Architecture and Cognitive Style 18
CHAPTER 3 RESEARCH METHOD 20
3.1 Hypothesis of Research 20
3.2 Research Process 20
3.3 In-depth Interview 21
3.3.1 In-depth Interview 21
3.3.2 Construct the Interview Outline 22
3.4 Qualitative Data Analysis 23
3.4.1 Coding 23
3.4.2 Develop Codes 23
3.4.3 Prepare Questionnaire 24
3.5 Quantitative Data Analysis 24
3.5.1 Experimental Model 25
3.5.2 Statistical Analysis Method 26
CHAPTER 4 Results and Discussion 27
4.1 Interviews Implementation 27
4.2 Coding Results 27
4.2.1 Representation 27
4.2.2 Navigation 28
4.2.3 Structure 29
4.2.4 Content 29
4.3 Construct Questionnaire 30
4.3.1 Empirical Investigation of Using Experience 30
4.3.2 Cognitive Style Test 31
4.3.3 Preference Investigation of Mobile Information Architecture Types 31
4.3.4 Basic Information Survey 31
4.4 Pre-test Questionnaire and Distribution 31
4.5 Statistics Anaysis 33
4.5.1 User Preference of Information Architecture Types 34
4.5.2 Relationship between Information Architecture and Cognitive Style among All Operating System Users 37
4.5.3 Relationship between Information Architecture and Cognitive style among Android Users 40
4.5.4 Relationship between User Prefered Types of Information Architecture and Using Experience of Operating System 45
4.6 Discussion 48
4.6.1 Statistically Significant Difference between Information Architecture and Cognitive Style 48
4.6.2 Relationship between Information Architecture and Cognitive Style 49
CHAPTER 5 CONCLUSION AND FUTURE SUGGESTION 51
REFERENCES 53
Appendix A THE OUTLINE OF IN-DEPTH INTERVIEW 56
Appendix B QUESTIONNAIRE 57
Appendix C 資訊架構與認知模式之關聯性研究——以智慧型手機介面為例 72
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