進階搜尋


   電子論文尚未授權公開,紙本請查館藏目錄
(※如查詢不到或館藏狀況顯示「閉架不公開」,表示該本論文不在書庫,無法取用。)
系統識別號 U0026-1008202015444100
論文名稱(中文) 共創下的價值創新之探索性研究:以Unipapa為例
論文名稱(英文) An Exploratory Study of Value Innovation Through Co-creation Efforts: The Case of Unipapa
校院名稱 成功大學
系所名稱(中) 企業管理學系碩士在職專班
系所名稱(英) Department of Business Administration (on the job class)
學年度 108
學期 2
出版年 109
研究生(中文) 黃馨誼
研究生(英文) Hsin-Yi Huang
學號 R47071259
學位類別 碩士
語文別 中文
論文頁數 70頁
口試委員 指導教授-周信輝
口試委員-方世杰
口試委員-蔡馥陞
中文關鍵字 價值創新  價值共創  資源整合  質性研究方法 
英文關鍵字 Value innovation  Value co-creation  Resource integration  Qualitative research method 
學科別分類
中文摘要   近年來,隨著消費型態改變與科技發展趨勢下,市場競爭日益激烈,使企業不斷尋求脫穎而出的方式。而價值創新思維,無論是在產業或是學界,皆在近代被視為是驅動企業成長與獲利的重要因子。在尋求突破的道路上,企業也被認為不能再單打獨鬥,應該積極透過不同的資源交換、利害關係人間的良性互動,並利用彼此間的優勢互補,共同創造價值。
  本研究係以質性個案的研究方法,針對Unipapa進行探討,進而了解在企業的創新過程,利害關係人間透過何種方式,促使其之間的資源得以順利進行交換與整合。研究中分別以Unipapa與台灣在地民生消費用品廠以及與消費者間的互動,分析如何以價值共創為基礎,應用與整合彼此的資源,達到價值創新。本研究也進一步透過四項行動架構,繪製Unipapa與一般民生消費用品市場間的價值曲線,以突顯Unipapa透過共創所帶來的價值創新。
  研究發現,在企業的價值創新中,是以價值主張連結起利害關係人各自的痛點為源頭,因而促成了互動與資源整合。而其所延伸出創新的行動架構,則透過與利害關係人間的資源交流進行共創。此外,消費者在價值創新的共創中,同時代表了需求面的提出,以及資源整合的基礎,使共創的結構能夠在價值創新的前提下穩定發展,使其維持永續的能力。
英文摘要 In the form of a qualitative single case study, this research deeply explores the operation of Unipapa, a retail brand redesigning CPG (consumer packaged goods). Through this exploration, some strong relevance is found in Unipapa’s value innovation related to this brand’s supply partners and customers. Therefore, this research is an attempt to use a value innovation and value co-creation perspective, which are not applied frequently in CPG studies while at the same time analyzing how Unipapa and its partners innovate value co-creation through sharing their resources with each other.
The research results imply that to achieve sustainable development in the CPG industry, it is important for enterprises to switch from the traditional goods-dominant concept to a value innovation concept. Furthermore, to achieve value innovation, it is necessary to propose a value proposition that addresses critical concerns (pain points) and is mutually accepted.
論文目次 摘要 I
Abstract II
誌謝 VI
目錄 VII
表目錄 IX
圖目錄 X
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的與問題 4
第三節 研究內容與流程 5
第二章 文獻探討 6
第一節 價值與價值共創 6
第二節 價值創新 13
第三節 小結 19
第三章 研究方法 20
第一節 質性研究方法 20
第二節 個案研究法與個案背景 22
第三節 資料收集 29
第四節 資料分析 34
第四章 個案分析研究與發現 35
第一節 Unipapa與合作夥伴 35
第二節 Unipapa與消費者 44
第三節 綜合分析 56
第五章 討論、意涵與結論 59
第一節 討論 59
第二節 研究意涵 63
第三節 研究限制與未來方向 65
參考文獻 66
附錄:訪談大綱 69
參考文獻 潘淑滿. (2003). 質性研究: 理論與應用. 台灣: 心理出版社.
蕭瑞麟. (2007). 不用數字的研究: 鍛鍊深度思考力的質性研究. 台灣: 臺灣培生教育出版.
Aiman-Smith, L., Goodrich, N., Roberts, D., & Scinta, J. (2005). Assessing your organization's potential for value innovation. Research-Technology Management, 48(2), 37-42.
Alavi, M., & Carlson, P. (1992). A review of MIS research and disciplinary development. Journal of management information systems, 8(4), 45-62.
Balbontin, A., Yazdani, B., Cooper, R., & Souder, W. E. (1999). New product development success factors in American and British firms. International Journal of Technology Management, 17(3), 259-280.
Bowman, C., & Ambrosini, V. (2000). Value creation versus value capture: towards a coherent definition of value in strategy. British journal of management, 11(1), 1-15.
Brandenburger, A. M., & Stuart Jr, H. W. (1996). Value‐based business strategy. Journal of economics & management strategy, 5(1), 5-24.
Chan Kim, W., & Mauborgne, R. (2004). Value innovation: The strategic logic of high growth. Harvard business review, 82(7-8), 172-180.
Chatain, O. (2011). Value creation, competition, and performance in buyer‐supplier relationships. Strategic management journal, 32(1), 76-102.
Chatain, O., & Zemsky, P. (2011). Value creation and value capture with frictions. Strategic management journal, 32(11), 1206-1231.
Denzin, N. K. (1989). Interpretive interactionism. USA: SAGE Publications, Inc.
Goodrich, N., & Aiman-Smith, L. (2007). What does your most important customer want? Research-Technology Management, 50(2), 26-35.
Grönroos, C., & Voima, P. (2013). Critical service logic: making sense of value creation and co-creation. Journal of the academy of marketing science, 41(2), 133-150.
Guest, G., Namey, E. E., & Mitchell, M. L. (2013). Collecting qualitative data: A field manual for applied research: Sage.
Gummesson, E. (1996). Relationship marketing and imaginary organizations: a synthesis. European Journal of marketing.
Harmsen, H., & Jensen, B. (2004). Identifying the determinants of value creation in the market: A competence-based approach. Journal of Business Research, 57(5), 533-547.
Hoepfl, M. C. (1997). Choosing qualitative research: A primer for technology education researchers. Volume 9 Issue 1 (fall 1997).
Jacobides, M. G., MacDuffie, J. P., & Tae, C. J. (2016). Agency, structure, and the dominance of OEMs: Change and stability in the automotive sector. Strategic management journal, 37(9), 1942-1967.
Kim, W. C., & Mauborgne, R. (2005a). Blue ocean strategy: from theory to practice. California management review, 47(3), 105-121.
Kim, W. C., & Mauborgne, R. (2005b). Value innovation: a leap into the blue ocean. Journal of business strategy.
Kim, W. C., & Mauborgne, R. (2014). Blue ocean strategy, expanded edition: How to create uncontested market space and make the competition irrelevant: Harvard business review Press.
Lepak, D. P., Smith, K. G., & Taylor, M. S. (2007). Value creation and value capture: A multilevel perspective. Academy of management review, 32(1), 180-194.
Lusch, R. F., & Vargo, S. L. (2014). The service-dominant logic of marketing: Dialog, debate, and directions: Routledge.
Makadok, R., & Coff, R. (2002). The theory of value and the value of theory: Breaking new ground versus reinventing the wheel. In: JSTOR.
Mason, J. (2002). Qualitative researching 2nd edition Sage. In: London.
Matheson, D., Matheson, J. E., & Matheson, J. (1998). The smart organization: creating value through strategic R&D: Harvard Business Press.
Miles, M. B., & Huberman, A. M. (1994). Qualitative data analysis: An expanded sourcebook: sage.
Myers, M. D. (2009). Qualitative research in business & management.
Narayanan, V. K. (2001). Managing technology and innovation for competitive advantage: Pearson Education India.
Nickerson, J. A., Silverman, B. S., & Zenger, T. R. (2007). The problem'of creating and capturing value. Strategic Organization, 5(3), 211-225.
Normann, R., & Ramirez, R. (1993). From value chain to value constellation: Designing interactive strategy. Harvard business review, 71(4), 65-77.
Payne, A. F., Storbacka, K., & Frow, P. (2008). Managing the co-creation of value. Journal of the academy of marketing science, 36(1), 83-96.
Pitelis, C. (2012). Clusters, entrepreneurial ecosystem co-creation, and appropriability: a conceptual framework. Industrial and Corporate Change, 21(6), 1359-1388.
Pitelis, C. N. (2009). The co-evolution of organizational value capture, value creation and sustainable advantage. Organization studies, 30(10), 1115-1139.
Pitelis, C. N., & Teece, D. J. (2009). The (new) nature and essence of the firm. European management review, 6(1), 5-15.
Priem, R. L. (2007). A consumer perspective on value creation. Academy of management review, 32(1), 219-235.
Ramaswamy, V., & Gouillart, F. (2010). Building the co-creative enterprise. Harvard business review, 88(10), 100-109.
Ramirez, R. (1999). Value co‐production: intellectual origins and implications for practice and research. Strategic management journal, 20(1), 49-65.
Rossman, G. B., & Rallis, S. F. (1998). Learning in the Field: An Introduction to Qualitative Research. In: No longer published by Elsevier.
Sawhney, R., & Piper, C. (2002). Value creation through enriched marketing–operations interfaces: an empirical study in the printed circuit board industry. Journal of Operations Management, 20(3), 259-272.
Smith, J. K. (1983). Quantitative versus qualitative research: An attempt to clarify the issue. Educational researcher, 12(3), 6-13.
Snape, D., & Spencer, L. (2003). The Foundations of Qualitative Research. Qualitative Research Practice: A Guide for Social Science Students and Researchers, 1.
Tirole, J. (1988). The theory of industrial organization: MIT press.
Tushman, M., & Nadler, D. (1986). Organizing for innovation. California management review, 28(3), 74-92.
Van Maanen, J. (1979). Reclaiming qualitative methods for organizational research: A preface. Administrative science quarterly, 24(4), 520-526.
Vargo, S. L., Maglio, P. P., & Akaka, M. A. (2008). On value and value co-creation: A service systems and service logic perspective. European management journal, 26(3), 145-152.
Yin, R. K. (2003). Case study research: design and methods,(3rd) Sage Publications. Thousand Oaks, California, 2278-0181.
Yin, R. K. (2009). Case study research: Design and methods 4th edition. Paper presented at the United States: Library of Congress Cataloguing-in-Publication Data.
論文全文使用權限
  • 同意授權校內瀏覽/列印電子全文服務,於2022-01-01起公開。
  • 同意授權校外瀏覽/列印電子全文服務,於2022-09-01起公開。


  • 如您有疑問,請聯絡圖書館
    聯絡電話:(06)2757575#65773
    聯絡E-mail:etds@email.ncku.edu.tw