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系統識別號 U0026-1005201821281200
論文名稱(中文) 智慧資本與公司策略之關聯性研究-以A公司為例
論文名稱(英文) The Relationship between Intellectual Capital and Corporate Strategy – A Case Study of the “A” company
校院名稱 成功大學
系所名稱(中) 高階管理碩士在職專班(EMBA)
系所名稱(英) Executive Master of Business Administration (EMBA)
學年度 106
學期 2
出版年 107
研究生(中文) 王淑卿
研究生(英文) Shu-Ching Wang
學號 R07054487
學位類別 碩士
語文別 中文
論文頁數 72頁
口試委員 指導教授-楊朝旭
口試委員-蔡柳卿
口試委員-蘇桓彥
中文關鍵字 智慧資本  動態能力  策略  競爭優勢 
英文關鍵字 intellectual capital  dynamic capabilities  strategy 
學科別分類
中文摘要 市場環境變動日益快速,企業已無法套用單一策略來因應產業不斷變遷的需求。隨著企業在不同的發展階段,所擁有的競爭優勢也各異,所演化出的策略也需動態的調整。

本研究基於智慧資本與動態能力共演的觀點,探討企業在不同的環境下,如何運用其所擁有的智慧資本,來發展其策略,而其策略又如何相互影響到智慧資本的進化。

在研究方法上採用單一個案進行探究,以個案公司為例,配合訪談、公司內部文件及公開資訊等相關資料,觀察其如何運用智慧資本的利基,動態調整公司策略,發展成目前階段的歷程。

研究結果發現:A公司為因應產業環境的快速變化,透過智慧資本的累積,產生不同的策略,藉由動態能力的調整,演化出不同的策略,進而產生績效,發展為持久的競爭優勢。A公司初期採用低成本策略進入市場,發展中期走差異化策略以做出市場區隔,後來因應產業環境的變遷,走集中化策略。故,在不同的環境變遷下,於不同的演化階段,須發展出相對應的策略。唯有不斷調整策略,才能擁有長期的競爭力。
英文摘要 With the rapid change of the market environment, enterprises have been unable to respond to it accordingly by applying only one strategy. As enterprises have different competitive advantages in different stages of development, the strategies they take on are also dynamically adjusted.

Based on the viewpoint of the coevolution of intellectual capital and dynamic capabilities, this research investigated how enterprises, under different circumstances, develop strategies by exercising the intellectual capital they possess, and how those strategies and intellectual capital interact.

The results of the study show that: In order to respond to the rapid changes in the industrial environment, Company A generates different strategies through the accumulation of intellectual capital; meanwhile, those strategies evolve different strategies though the adjustment of dynamic capabilities. That is why Company A performed well and developed competitive advantages.

The strategies Company A took on are dynamic within the different stages of development. An overall cost leadership strategy was used during the initial stage, and a differentiation strategy was applied to make market segmentation during the midterm stage. Gradually, a focus strategy was taken on to respond to the changes in the industrial environment. Therefore, in different environments, and at different stages, a company develops its response strategies. Only by adjusting strategies constantly can a company keep a long term competitive advantage.
論文目次 摘要..........................................................................................................................................I
Extended Abstract................................................................................................................II
誌謝.........................................................................................................................................V
目錄........................................................................................................................................VI
表目錄.................................................................................................................................VIII
圖目錄....................................................................................................................................IX
第一章 緒論.............................................................................................................................1
第一節 研究背景與動機............................................................................................1
第二節 研究目的........................................................................................................2
第三節 研究流程........................................................................................................3

第二章 文獻探討.....................................................................................................................4
第一節 智慧資本........................................................................................................4
第二節 動態能力理論...............................................................................................9
第三節 小結..............................................................................................................15

第三章 研究方法...................................................................................................................16
第一節 研究方法的選擇及研究對象......................................................................16
第二節 問題設計與訪談程序..................................................................................19
第三節 命題演繹與支持度衡量..............................................................................20
第四節 資料來源......................................................................................................21
第五節 資料分析方式..............................................................................................22
第六節 研究架構......................................................................................................23
第七節 產業環境介紹..............................................................................................24

第四章 個案分析與研究.......................................................................................................27
第一節 個案公司簡介..............................................................................................27
第二節 核心智慧資本的累積..................................................................................30
第三節 智慧資本如何影響到策略之動態發展......................................................38
第四節 動態能力與策略如何交互影響到智慧資本的學習..................................49
第五節 命題彙整與討論..........................................................................................53

第五章 結論與建議...............................................................................................................55
第一節 研究分析與結論..........................................................................................55
第二節 研究建議......................................................................................................56
第三節 研究貢獻......................................................................................................57
第四節 研究限制......................................................................................................58
第五節 建議未來研究方向......................................................................................59

參考文獻................................................................................................................................60

附錄A 訪談內容..................................................................................................................67
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