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系統識別號 U0026-1002202017023600
論文名稱(中文) 台灣專業貿易商商業模式初探
論文名稱(英文) An Exploratory Research on Business Models of Taiwan Professional Trade Companies
校院名稱 成功大學
系所名稱(中) 經營管理碩士學位學程(AMBA)
系所名稱(英) Advanced Master of Business Administration (AMBA)
學年度 108
學期 1
出版年 109
研究生(中文) 陳伯昇
研究生(英文) Bo-Sheng Chen
學號 RD6054157
學位類別 碩士
語文別 中文
論文頁數 63頁
口試委員 指導教授-方世杰
口試委員-周信輝
口試委員-謝如梅
中文關鍵字 專業貿易商  商業模式  貿易服務 
英文關鍵字 professional traders  business model  trade services 
學科別分類
中文摘要 台灣為一個缺乏自然資源的海島型國家,又地處於東亞的樞紐位置,具有地理位置上的優勢,所以拓展貿易來是維持經濟發展的命脈。根據世界貿易組織(World Trade Organization, WTO)的統計,台灣在 2011 年成為全球第 18 大出口國與進口國,貿易總額亦逐漸在上升,自 2008 年的 4,960 億美元,到 2018 年,貿易總額已突破8,000 億美元,顯示台灣對貿易的依存度非當的高。因此,本研究欲探究台灣專業貿易商其商業模式之內涵。
依此目的,本研究首先針對商業模式文獻去探討,以商業模式帆布圖為基礎去探究商業模式,再者,以分析個案對象作為基礎,藉以提出系統性的理論探究台灣專業貿易商其商業模式內涵,進而在瞭解台灣專業貿易商之商業模式架構下,企業應如何利用關鍵因素達到獲利。
英文摘要 Taiwan is an island country lacking in natural resources and located at the hub of east Asia, which has the advantage of geographical location, indicating that Taiwan is excessively dependent on trade. Therefore, the purpose of this study is to explore the connotation of the business model of professional traders in Taiwan.According to this purpose, this study first in view of the business model literature to explore, to explore business model, business model canvas graph based, moreover, to analyze case objects as the foundation, so as to put forward the systematic theory to explore Taiwan professional traders are the connotation of the business model, and then in the understanding of Taiwan's professional trader business model framework, enterprise should how to using the key factor for a profit.
論文目次 摘要 I
ABSTRACT II
誌謝 V
目錄 VI
表目錄 VII
圖目錄 VIII
第一章 緒論 1
1-1 研究背景與動機 1
1-2 研究目的與問題 3
1-3 研究內容與流程 4
第二章 文獻探討 6
2-1 商業模式(BUSINESS MODEL) 6
2-2 專業貿易商(PROFESSIONAL TRADER) 15
2-3 小結 19
第三章 研究方法 22
3-1 研究方法之選擇 22
3-2 研究設計與資料蒐集 25
3-3 研究資料分析 28
第四章 個案研究分析與討論 29
4-1 個案介紹-X 公司 29
4-2 個案介紹-Y 公司 38
4-3 研究結果與個案分析 45
4-4 小結 51
第五章 結論與建議 53
5-1 研究結果 53
5-2 研究貢獻 55
5-3 研究限制 57
5-4 未來研究建議 58
中文參考文獻 59
英文參考文獻 60
附錄一 訪談大綱 62
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