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系統識別號 U0026-1002201601545100
論文名稱(中文) 虛擬擁有物的情感連結:人與其虛擬擁有物之間的情感關係
論文名稱(英文) Virtual possession attachment: the emotional relationship between individuals and their virtual possessions
校院名稱 成功大學
系所名稱(中) 工業設計學系
系所名稱(英) Department of Industrial Design
學年度 104
學期 1
出版年 105
研究生(中文) 徐佳穗
研究生(英文) Chia-Sui Hsu
電子信箱 anita.chiasui.hsu@gmail.com
學號 P36011202
學位類別 碩士
語文別 英文
論文頁數 139頁
口試委員 口試委員-梁容輝
口試委員-王浩全
口試委員-余能豪
口試委員-林蕙玟
指導教授-曾元琦
中文關鍵字 虛擬擁有物  情感連結  自我延伸  虛擬物件設計 
英文關鍵字 virtual possession  attachment  self-extension  human-object relationship 
學科別分類
中文摘要 我們處在一個被物件環繞的世界,我們與物件的關係形塑了我們的生活,也影響了我們對物件的觀點與想法。人與物的關係從人類創造了第一件人造物開始,就開始被許多領域重視與討論。隨著科技的發展,人與物的關係也開始變得更複雜,不只關係到個人與物質特性,更包含了脈絡與情感等要素。近年來,人們生活中所擁有的物件開始逐漸變得虛擬化。人與物之間的關係也隨著虛擬物件多樣的特性而出現了新的模式。然而,對於人如何對虛擬物件建立情感連結,以及其發展過程與特徵,仍缺乏更全面性的探討。本研究使用紮根理論,以情感連結的概念探究人與其虛擬擁有物之間的關係。研究共深度訪談了24位20歲以下的年輕台灣人以及40歲以上的中年台灣人。透過受訪者對其認為重要的虛擬物件之使用行為與情感的了解,我們歸納了一些建立人與其虛擬擁有物之情感連結的重要元素,提供日後建立理論之用。

我們發現「自我延伸感」是人與其虛擬物件的情感連結產生的必要因素,而「擁有感」雖然不能直接產生情感連結,但是可以影響情感連結的強弱。另外,我們也發現許多人與其虛擬擁有物之間的使用行為,以及影響因子如個人、社會價值觀、科技知識與科技取得程度,這些結果幫助我們形塑虛擬擁有物情感連結的特徵。因此,我們提出三個幫助設計具有情感連結的虛擬物之應用,以及相關議題的討論。期望為研究虛擬物與情感設計的人機互動學者以及設計師提供更多的幫助,為我們創造一個情感更繁榮的數位世界。
英文摘要 We are surrounded by an enormous amount of objects in everyday life. The notion of human-object relationship has been more and more complicated through the development of technology. To date, people have increasingly acquired virtual objects in their daily life. Researchers recently focus on the concept of how people develop emotional relationship to their digital object. However, there is still an open question that how and why people attach to their virtual possessions and what are the characteristics of the attachment. This research explores emotional relationship between individual and their virtual possessions by Grounded Theory. We conducted 24 in-depth interviews with younger adults (under 20-year-old) and elder adults (above 40-year-old) in Taiwan. By understanding usage behaviors and feelings about participants’ important virtual possessions, several findings came out.

The findings are presented as materials for building a theory of attachment development to virtual possessions. We found attachment between an individual and their virtual possessions is developed from individual’s extended self. In addition, “sense of possessing” is not a necessary factor for developing attachment but it may effect the strengthen of attachment. Moreover, We observed four types of virtual possessions with their causes of attachment and usage behaviors. Also, the virtual possessions attachment could be influenced by various factors according social value, personal value, technology access and technology knowledge. Several interesting issues and design implications were proposed for designing the attachment to virtual possessions. As a consequence, we hope not only to help designers and researchers create a sustainable and longer lasting virtual product but also an emotionally flourished virtual world.
論文目次 摘要 i
ABSTRACT ii
ACKNOWLEDGEMENT iii
TABLE OF CONTENTS iv
LIST OF TABLES vii
LIST OF FIGURES viii
CHAPTER 1 INTRODUCTION 1
1.1 Background 1
1.1.1 Relationship Between Human and Objects 1
1.1.2 Attachment: an Emotional Relationship 2
1.1.3 Virtual Objects and the Impacts Coming with Them 3
1.2 Motivation and Objective 4
1.3 Terminology and Definition 6
1.4 Research Question 7
CHAPTER 2 LITERATURE REVIEW 8
2.1 Attachment Theory and the Development 10
2.2 Possessions Attachment 12
2.2.1 Product Attachment v.s. Possessions Attachment 12
2.2.2 Self-extension 13
2.2.3 Is Attachment Including Self-extension? 14
2.2.4 Material Possessions Attachment 15
2.3 Virtual Object as Possession 17
2.3.1 Self-extension in Digital World 17
2.4 Related Works about Virtual Possession Attachment 21
2.5 The Usage of Virtual Possessions among Different Ages 23
2.5.1 Digital Natives and Digital Immigrants 23
CHAPTER 3 METHODOLOGY 25
3.1 Grounded Theory approach 25
3.2 Research Procedure 26
3.3 Data Collection 28
3.3.1 Interviewee Sampling 28
3.3.2 Interview Protocol Design 31
3.3.2.1 Research Questions Development 32
3.3.2.2 Interview Questions Design 34
3.3.3 Card Sortig Task 36
3.3.3.1 A Method Inspired by Q Method 36
3.3.3.2 Card Samples 38
3.3.3.3 Sorting Task Design 40
3.3.4 Interviewing 42
3.4 Data Analysis 43
3.4.1 Code Team 43
3.4.2 Open Coding 43
3.4.3 Axial Coding 44
3.4.4 Selective Coding 44
CHAPTER 4 FINDING 45
4.1 Type of Virtual Possession 46
4.1.1 Type 1: Valuable Memories 46
4.1.2 Type 2: Personal Creations 48
4.1.3 Type 3: Collectibles 50
4.1.4 Type 4: Utility Items 51
4.2 Usage Behavior of Virtual Possession 52
4.2.1 Preserve 53
4.2.2 Organize 57
4.2.3 Review 59
4.2.4 Share 60
4.3 Causes and characteristics of attachment 61
4.3.1 Cause of Attachment 61
4.3.1.1 Evidence of My Life 61
4.3.1.2 Tool of Reminiscing 63
4.3.1.3 Expressions of My Thoughts and Feelings 64
4.3.1.4 Representation of My Personality 64
4.3.1.5 Group Identity (Sense of Belonging) 65
4.3.1.6 Expectation and Encouragement to Future Me 66
4.3.1.7 Preparation for Future Needs 67
4.3.1.8 My Property and Investment 67
4.3.2 Attachment and Self 70
4.3.3 Attachment and Usage Behavior 72
4.3.3.1 Motivation of Organization 72
4.3.3.2 Motivation of Reviewing 73
4.3.3.3 Motivation of Sharing 76
4.3.3.4 The Connection with “Self” Lead to the Usage Behaviors 78
4.3.3.5 Mutual Effect between Usage Behavior and Attachment Development 79
4.3.4 General Discussion of Attachment to Virtual Possession 80
4.3.4.1 A Sense of Self-extension 80
4.3.4.2 A Sense of Possessing 81
4.3.4.3 Interrelationship between Sense of Self-extension and Possessing 82
4.3.5 Influencing Factors 84
4.3.5.1 Social Value 85
4.3.5.2 Personal Values 85
4.3.5.3 Technology Access 86
4.3.5.4 Technology Knowledge 86
CHAPTER 5 DISCUSSION 88
5.1 Difference between Physical and Virtual Possession Attachment 88
CHAPTER 6 CONCLUSION AND DESIGN IMPLICATIONS 92
6.1 Conclusion 92
6.2 Limitation and Future Work 94
6.2.1 Limitation of Methodology 94
6.2.2 Age Difference and Other Intervening Factors 95
6.2.3 The “Negative” Emotional Relationship 95
6.2.4 Q Method and the Card Sorting Task 96
6.3 Designing Implications 97
CHAPTER 7 REFERENCE 99
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