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論文名稱(中文) 文化與經濟平衡:以台灣「文化創意產業發展法」之演進過程觀之
論文名稱(英文) Toward a Balance between Culture and Economy: A Perspective of the Relaying from Cultural and Creative Industry Policies to Cultural and Creative Industry Development Law in Taiwan
校院名稱 成功大學
系所名稱(中) 創意產業設計研究所
系所名稱(英) Institute of Creative Industry Design
學年度 102
學期 1
出版年 103
研究生(中文) 蘇筱彤
研究生(英文) Hsiao-Tung Su
學號 PA6991076
學位類別 碩士
語文別 英文
論文頁數 112頁
口試委員 指導教授-仲曉玲
口試委員-楊佳翰
口試委員-劉俊裕
中文關鍵字 文化創意產業政策  文化創意產業發展法  文化創意產業  文化價值  文化治理 
英文關鍵字 Cultural and Creative Industries Policy  Cultural and Creative Industries Development Law  Cultural and Creative Industries  Cultural Value  Cultural Governance 
學科別分類
中文摘要 本論文之目的在於探索台灣文創產業政策如何劃分文創產業中利益關係者的優先順序來「提升經濟以培養地方文化」,並釐清台灣中央政府在推動文創產業的過程中是否如其所述,從「文化發展」的角度來發展文創產業。另外也探討若政策立場過於偏向經濟發展面,中央部會該如何重新定位以求達到文化與經濟的平衡。
為了了解台灣中央政府如何定義文化創意產業,本研究將透過論述分析,並針對由行政院主要部門或經由行政院授權之委員會訂定之四份主要文獻,分別為(一)挑戰2008:國家發展計畫(2002)、(二)文化政策白皮書(2004)、(三)創意臺灣:文化創意產業發展計畫、以及最重要的(四)文化創意產業發展法(2010)來梳理。其中《文化創意產業發展法》為發展文創產業的法源基礎,是集十年餘的文創產業建設政策立場之大成。
因此,在文化部在將自我性質定位為「推動台灣文化及其價值的中央部會」之前提下,本研究將透過論述分析並從政策面中解析文化部如何推動文創產業,並以回顧中央政府訂立之文創產業政策及法律條文的方式,來梳理出過去十年間,台灣政府發展文創產業所採取的立場、策略及脈絡。
英文摘要 The purpose of this dissertation is to discover how the Cultural and Creative Industries policy in Taiwan prioritizes its mentioned stakeholders as it utilizes CCI to “nourish local culture through improving economy”. Also, by analyzing the CCI policy discourse, this dissertation seeks to understand what the current positioning of the recently established Ministry of Culture is, as it claimed to be a central agency made to help define Taiwanese culture and its cultural value.
To comb out the logic of how the central government conceptualize CCI, the research is conducted by using Critical Discourse Analysis on four CCI policy and law documentations published by ministry-level or equivalent government agencies under the instruction from the Executive Yuan (the Cabinet of Taiwan). The three policy documentations are namely (1) Challenge 2008 – National Development Plan (2002), (2) White Paper on Cultural Policy (2004), and (3) Creative Taiwan – CCI Development Action Plan (2009); and also the Cultural and Creative Industries Development Law (2010), as the Law itself serves as a legislative standard and foundation to both the government and actual stakeholders. These are examined to see if Taiwan’s CCI development process is conducted with a “cultural-oriented” approach as how the central government have claimed it as, and if negative, sets implications in how may the approach be reoriented towards a balance between culture and economy.
論文目次 ABSTRACT 2
中文摘要 3
TABLE OF CONTENTS 7
LIST OF FIGURES 10
KEY TERMS AND ABBREVIATIONS 10
FOREWORD – AN OVERVIEW OF THE CULTURAL/CREATIVE INDUSTRIES 12
CHAPTER I: INTRODUCTION 14
1.1 Research Motivation 14
1.2 Research Background 15
1.3 Dissertation Structure 19
1.4 Research Question 20
1.5 Expected Contribution 20
1.6 Research Procedure 22
CHAPTER II: LITERATURE REVIEW 23
2.1 The Definitions of Culture – of Human and Space 23
2.2 Cultural Governance – The Deeds in Defining Culture through a Top-Down Approach 24
2.3 Cultural Policy – Culture within the Context of Policy and Cultural Governance 25
2.4 Cultural Policy – Political and Stakeholder Relationship within the Context of Cultural Resource Distribution 28
2.5 From Cultural Industries Policy to Creative Industries Policy: the Development in Applying Economical Context into Culture 29
2.6 Symbolic Contents within Cultural Commodities and its Wake of Effects –the Misbalance between Culture and Commerce 34
2.7 Stakeholders: Relations, Dimensions, and Power Balance between Social Actors 35
2.8 Chapter Summary and the Operational Definition of “Culture” for this Dissertation 39
CHAPTER III: METHODOLOGY 43
3.1 An Introduction to Critical Discourse Analysis 43
3.2 Critical Discourse Analysis used in Cultural Policy Studies 44
3.3 Tools for Critical Discourse Analysis 45
CHAPTER IV: THE CASE OF TAIWAN – FROM CULTURAL POLICY TO CCI POLICY TO CCI DEVELOPMENT LAW 48
4.1 Period of Centralization – the Positioning of CCA and Cultural Policy during the Martial Law Period 51
4.2 Period of De-centralization – the Cultural Policy from 1987 to 2000 52
4.3 Period of Changing Positions of the Government – from Cultural Policy to CCI Policy 54
4.4 Period of Reconsolidation – the Birth of Cultural and Creative Industries Development Law and the Forging of Ministry of Culture 58
4.5 Chapter Summary and the Introduction of Key Documents 59
CHAPTER V: ANALYSIS OF THE KEY DOCUMENTATIONS 61
5.1 Challenge 2008 – National Development Plan 62
5.2 White Paper on Cultural Policy 65
5.3 Creative Taiwan – Cultural and Creative Industries Development Action Plan 68
5.4 Cultural and Creative Industries Development Law 70
5.5 Discussion and Chapter Summary 93
CHAPTER VI: CONCLUSION AND IMPLICATION – THROUGH A SEMANTIC ANALYSIS OF KEY DOCUMENTATIONS 95
6.1 The Dilemmatic Positioning of MoC and its Mentality of CCI Policy making 95
6.2 The Dimensions of Stakeholders’ Identity and Increasing Complexity in Networking 97
6.3 Repositioning MoC towards a Balance between Culture and Commerce 99
REFERENCES 102
Online Resource 102
UNESCO Report 103
Journal Article 103
Books 108
Thesis 109
Government Documentations 109
FOOTNOTES 110
參考文獻 Online Resource
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Bacchi, C. (2010). Policy as Discourse: What does it mean? Where does it get us?. Discourse: Studies in the Cultural Politics of Education, 21(1), 45-57.
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Books
Craik, J. (2007). Current Impasses and Future Directions. Australia: ANU E Press.
Crane, D. (1992). The Production of Culture: Media and the Urban Arts. SAGE Publications, Inc..
Fairclough, N. (1989) Language and Power. London: Longman.
Fairclough, N. (1995) Critical Discourse Analysis. London: Longman.
Gee, J. P., (2011). How to do Discourse Analysis – A Toolkit. Routledge
George, H., & Mitchell, L. (2012). Situational Analysis of Cultural Industries in the Pacific. New Caledonia: Secretariat of the Pacific Community.
Hill, M. (Ed.). (1997). The Policy Process: A reader (2nd ed.). Great Britain: Prentice Hall. (Original work published 1993).
Jardine, L., (1998). Worldly goods: A new history of the Renaissance. W W Norton & Company Incorporated.
Jordan, G., Weedon, C., (1995) Cultural Politics: Class, Gender, Race and the Postmodern World. Blackwell Publishers
Mylonas, H. (2010) Assimilation and its Alternatives: Caveats in the Study of Nation-Building Policies. MIT Press
Mylonas, H. (2012) The Politics of Nation-Building – Making Co-Nationals, Refugees, and Minorities. Cambridge University Press
Smith, A. (1986) State-Making and Nation-Building, States in History. Oxford
Wynne, D. (eds.), (1992). The Culture Industry. Avebury
上野征洋, (2002) 文化政策を学ぶ人のために. 世界思想社.
林信華 (2009). 文化政策新論:建構台灣新社會 (2nd ed.). Taiwan: 揚智.
羅傳賢, (2004) 國會與立法技術. 五南圖書出版股份有限公司.
Thesis
張宏維. (2008). 由文建會預算結構變化看台灣文化政策演變. Taiwan: 國立中山大學藝術管理研究所.
劉永逸. (2008). 台灣政黨輪替前後文化政策之研究-以1993-2008文化建設委員會文化政策為例. Taiwan: 國立臺灣師範大學美術研究所.
蔡美麗. (2001). 文化政策與台灣工藝發展 (1979-1999). Taiwan: 私立東海大學美術研究所.
Government Documentations
Creative Industries Mapping Document, DCMS, London. (2001)
文化十二項建設計畫工作報告, 文建會. (1993)
文化創意產業概況分析調查, 行政院經濟建設委員會. (2002)
挑戰2008:國家發展重點計畫, 經濟部. (2003修訂版)
文化政策白皮書, 文建會. (2004)
創意台灣:文化創意產業發展方案, 經濟部, 文建會, 新聞局. (2009)
文化創意產業發展法, 立法院. (2010)
文化創意產業發展法英文版, 立法院. (2010)
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