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系統識別號 U0026-0812200915290055
論文名稱(中文) 客製化產品色彩選擇介面評估與建構
論文名稱(英文) Evaluation and construction of the interface for customized product color selection
校院名稱 成功大學
系所名稱(中) 工業設計學系碩博士班
系所名稱(英) Department of Industrial Design
學年度 97
學期 2
出版年 98
研究生(中文) 陳潔瑩
研究生(英文) Cheih-Ying Chen
學號 p3892104
學位類別 博士
語文別 英文
論文頁數 143頁
口試委員 指導教授-吳豐光
指導教授-陳建旭
召集委員-陳連福
口試委員-賴新喜
口試委員-吳肇熙
口試委員-何明泉
口試委員-鄧成連
口試委員-黃子坤
口試委員-黃世輝
中文關鍵字 介面設計  色彩分群  設計決策  產品色彩組合  色彩顯示 
英文關鍵字 Screen layout  Color display  Design decision-making  Color grouping  Product color combination 
學科別分類
中文摘要 產品開發的程序日新月異,客製化產品設計的需求隨之蓬勃發展,能滿足各式各樣的消費需求與喜好。利用模組化可以有效的改變產品外型與色彩作客製化生產,.特別是不同的色彩組合能設計出多樣化風格意像產品,再利用影像處理可以將這些多樣化色彩的產品以虛擬影像呈現於螢幕介面中讓消費者瀏覽選擇。然而太多的色彩組合選項,有時反而導致消費者無從選擇決定。
本研究探討客製化產品色彩組合選項之介面設計與使用性影響。本研究探討四個因子分別是: 色彩顯示(雙色票顯示、產品小圖顯示、模組化分項色票顯示)、色名(無色名顯示、系統色名顯示、傳統色名顯示) 、色彩形式(不同色彩組合數混合形式、不同色彩組合數分開形式)與色彩排列(格狀排列、直行排列、橫列排列),採用雙色沙發作為樣本,並利用實驗設計的L18直交表設計出18種介面設計。每個受測者進行此18種介面的色彩搜尋實驗,並針對每一個介面作主觀滿意度調查。
利用模組化分項色票顯示的介面設計能縮短蒐尋色彩組合的時間,而且也是最受喜愛且容易使用的的介面。模組化將色彩分項後,能降低介面的色彩組合數量,而依模組化分項導引能快述尋找到目標色彩組合,也比較不會因色彩組合量過大而資訊混淆,因此模組化分項色票顯示的介面設計很適合運用於大量色彩組合的客製化產品色彩選擇。另一種將色彩組合直行排列的介面設計也能降低縮短蒐尋的時間,而且因為將所有色彩組合垂直排列後更適合分辨色彩。使用者在瀏覽色彩組合時, 有無色名指示輔助並不重要,因為從螢幕可以直接顯示產品色彩,所以螢幕上的色彩顯示更為重要。這些原則可以運用於各種客製化產品色彩選擇介面設計中。
利用實驗研究結果採取模組化分項色票顯示進而設計客製化產品色彩選擇之介面,並對消費者作產品色彩意象調查,再運用模糊層級分析 (FAHP)以發展出一種輔助決策模式,有效協助消費者篩選符合喜愛風格的最適化產品色彩配置。本研究藉由影像合成技術將所篩選之色彩與沙發配置單元進行擬真組合,透過本研究所建構之模糊層級分析決策模式,可決定候選方案之優先排列順序,讓消費者快速評選最適化產品色彩配置。另外,本研究之客製化產品色彩輔助決策模式可讓消費者迅速自行組合設計產品色彩,滿足個性化消費模式以及不同消費者之個別產品風格與色彩意象需求。
英文摘要 The need for product customization during product development processes will continue to increase. Product customization can satisfy consumer needs and preferences. Altering the colors and appearance of module parts is an effectual method of achieving product change. Specifically, different color combinations can create a more stylish image. Nevertheless, too many color options overwhelm consumers leaving them unable to make any choice at all.
This study investigated the effects of screen layout on the usability of a large number of color combination options for customized product. Using an L18 orthogonal array, 18 interfaces of color options for product customization were designed around 4 factors and related levels: color display (bicolor chip, product thumbnail & itemized color chip), color name (no color name, systematic color name & traditional color name), color formation (mixed parade formation & segregated formation) and alignment (grid alignment, vertical alignment & horizontal alignment). Sofa is taken as a product sample with bicolor combination. Participants completed a color combination search task and a questionnaire concerning their satisfaction with the interfaces.
Based on the search time and user satisfaction, the display of color samples by modular sections (itemized color chips) was found to be the optimal method of color selection. This arrangement reduced the number of combinations of color samples displayed on the screen and allowed efficient navigation of a large palette of color combinations. Vertical alignment aided the product color discrimination and reduced the search time. Users viewed various product color combinations directly with or without the aid of color names.
Because of the considerable observed reductions in search time and the superior reported degrees of satisfaction associated with the tested configurations for customized product color combination, the findings of this study have important ramifications for consumers and manufacturers of products as diverse as sofas, curtains, clothing, athletic shoes, cars, mobile phones and the other customized products.
Furthermore, this study presents a decision-making support model that assists consumers in choosing among options and can effectively design products. To construct the database of product image, the interface by itemized color chips was designed to survey consumers. Factor analysis is utilized to differentiate multifarious product images into several styles, which will allow consumers to choose one style according to their preferences. Next, the fuzzy analytic hierarchy process (FAHP) combined with the image compositing technique is applied to construct the design decision-making support model provided for choosing the optimum product. Finally, implementation of this proposed model is demonstrated in detail via a case study of leather sofa design.
論文目次 Abstract-----------------------------------------------------------------------------------------------Ⅰ
Acknowledgement ----------------------------------------------------------------------------------V
Table of Contents------------------------------------------------------------------------------------Ⅵ
List of Tables-----------------------------------------------------------------------------------------Ⅹ
List of Figures-------------------------------------------------------------------------------------ⅩⅡ

Chapter 1 Introduction-----------------------------------------------------------------------1
1.1 Motive-----------------------------------------------------------------------------------------1
1.2 Background ----------------------------------------------------------------------------------5
1.2.1 Research on customized product--------------------------------------------------- 5
1.2.2 Research on product color---------------------------------------------------------- 8
1.2.3 Color issues on screen layout------------------------------------------------------10
1.3 Objective------------------------------------------------------------------------------------12
1.4 Organization--------------------------------------------------------------------------------15

CHAPTER 2 Methodologies----------------------------------------------------------------18
2.1 Structure of Methodologies-------------------------------------------------------------18
2.2 Methods for investigating the interface of customized color selecting -------20
2.2.1 Color display-------------------------------------------------------------------------21
2.2.2 Color name ---------------------------------------------------------------------- 21
2.2.3 Grouping and alignment on screen layout ---------------------------------24
2.2.4 Vision search and eye movement----------------------------------------------25
2.2.5 Interface design and usability-----------------------------------------------28
2.2.6 Experimental design------------------------------------------------------------29

2.3 Methods for constructing a decision-making support model -----------------29
2.3.1 Factor analysis---------------------------------------------------------------------------31
2.3.2 Analytic hierarchy process (AHP)-----------------------------------------------------32
2.3.3 Fuzzy set theory-------------------------------------------------------------------------32
2.3.4 Fuzzy AHP method addressed in this study-----------------------------------------34
2.4 The relationship of design method and design procedure----------------------------------37

CHAPTER 3 Usability of screen layout for customized product color selecting-40
3.1 Evaluate the effects on usability of the screen layout of color option--------------40
3.2 Participants---------------------------------------------------------------------------------40
3.3 Apparatus----------------------------------------------------------------------------------40
3.3.1 Multimedia computer-------------------------------------------------------------40
3.3.2 Leather sofa deconstruction-----------------------------------------------------41
3.4 Experimental design-----------------------------------------------------------------------43
3.5 Factors and levels-------------------------------------------------------------------------44
3.5.1 Factor A: Color formation-------------------------------------------------------44
3.5.2 Factor B: Color display---------------------------------------------------------- 46
3.5.3 Factor C: Color Name------------------------------------------------------------48
3.5.4 Factor D: Color Alignment------------------------------------------------------49
3.6 Dependent variable------------------------------------------------------------------------54
3.7 Procedure-----------------------------------------------------------------------------------54
3.8 Statistical analysis and results ------------------------------------------------------56
3.8.1 Analysis of search time-----------------------------------------------------------56
3.8.1.1 The main effect of color formation for mean search time------------59
3.8.1.2 The main effect of color display for mean search time----------------60
3.8.1.3 The main effect of color name for mean search time------------------60
3.8.1.4 The main effect of color alignment for mean search time------------61
3.8.1.5 Two-factor interaction for mean search time---------------------------62
3.8.2 Analysis of error rate---------------------------------------------------------------63
3.8.3 Conjoint analysis-------------------------------------------------------------------64
3.8.4 Analysis of user subjective satisfaction------------------------------------------65
3.8.4.1. Analysis of subjective satisfaction for color formation---------------66
3.8.4.2. Analysis of subjective satisfaction for color display------------------67
3.8.4.3. Analysis of subjective satisfaction for color name--------------------68
3.8.4.4. Analysis of subjective satisfaction for color alignment---------------68
3.9 Summary----------------------------------------------------------------------------------------69

CHAPTER 4 A design decision-making support model for customized product color combination-------------------------------------------------------------------------------------------------70
4.1 The introduction for design decision-making support model--------------------------------70
4.2 Stage one: Extract Product Image---------------------------------------------------------------70
4.2.1 Material-------------------------------------------------------------------------------------70
4.2.2 Subjects and Procedure-----------------------------------------------------------------------71
4.2.3 Result of factor analysis--------------------------------------------------------------------71
4.3 Stage two: exploring the optimum combination-------------------------------------------------73
4.3.1 Leather sofa deconstruction------------------------------------------------------------------73
4.3.2 Subjects and questionnaire-------------------------------------------------------------------74
4.3.3 The evaluation criteria----------------------------------------------------------------------75
4.3.4 Constructing the hierarchical structure of the optimum color combination---------------75
4.3.5 Constructing the fuzzy judgment matrix-------------------------------------------------------76
4.3.6 Constructing the weight vector for evaluation criteria--------------------------------78
4.3.7 Fuzzy number sequencing----------------------------------------------------------------------79
4.3.8 The ranking result---------------------------------------------------------------------------81
4.4 Summary ---------------------------------------------------------------------------------------85

CHAPTER 5 Discussion and conclusion--------------------------------------------------------86
5.1 Design the decision-making support system of a color scheme interface -----------------86
5.2 Evaluate the decision-making support system a color scheme interface -------------------90
5.3 Discussion-------------------------------------------------------------------------------------92
5.4 Conclusion-------------------------------------------------------------------------------------96

References-----------------------------------------------------------------------------------------101
Appendix Ⅰ----------------------------------------------------------------------------------------108
Appendix Ⅱ----------------------------------------------------------------------------------------109
Appendix Ⅲ----------------------------------------------------------------------------------------129
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