進階搜尋


 
系統識別號 U0026-0812200915164127
論文名稱(中文) 行動電話基地台設置的公眾態度:鄰避與其它前導因素
論文名稱(英文) Public Attitude toward Mobile Base Station Siting: More than NIMBY
校院名稱 成功大學
系所名稱(中) 電信管理研究所
系所名稱(英) Institute of Telecommunications and Management
學年度 97
學期 2
出版年 98
研究生(中文) 邱思涵
研究生(英文) Szu-Han Chiu
電子信箱 r9696108@mail.ncku.edu.tw
學號 r9696108
學位類別 碩士
語文別 英文
論文頁數 58頁
口試委員 指導教授-廖俊雄
口試委員-簡慧貞
口試委員-鄭永祥
口試委員-黃光渠
中文關鍵字 風險感受及利益感受  知識  信任  鄰近  基地台設置態度 
英文關鍵字 knowledge  trust  risk and benefit perception  attitude toward mobile base station siting  proximity 
學科別分類
中文摘要 全球行動電話使用人口在2008年底已達四十億,其普及率為六成以上,行動電話基地台為提供流暢通話的重要基礎設施,然而各國的基地台抗爭卻頻繁發生,其中對於健康的擔憂及不確定性是主要原因。台灣行動電話服務的普及率在2009年高達110.3%,基地台數量則有62,200座,每年平均有超過上千件的抗爭事件,基地台抗爭導致社會資源與經濟上的損失,居民與業者之間長期以來的對峙,也逐漸成為未來電信通訊發展的阻礙。

為求有效建設基地台並被地方居民所接受,業者必須實際了解居民對基地台設置的態度為何以及居民真正關心為何。本研究引入「鄰避情結」理論於研究模式,用以分析影響台灣居民對於行動電話基地台設置態度的因素,與態度相關的包含「風險感受」、「利益感受」、「信任」、「知識」與「鄰近」共五個構面。樣本收集以住在基地台附近50公尺左右的居民為標的,在南台灣17座曾遭抗爭的基地台附近於2009年1月至4月間作問卷發放,一共發放300份問卷,回收258份,回收率為86%。並在樣本收集後根據本研究的假設模型,以結構方程模式做估量與結果判斷。

本研究結果如下,鄰避情結仍然是影響居民反抗基地台設置的重要關鍵,鄰近與風險感受構面為負向影響態度最強烈的兩因素,此外對於主管機關「國家通訊委員會」的信任會減緩風險感受,進而引導民眾對於基地台持正向態度;有趣的結果是充足的電磁波或基地台相關資訊反而會提升居民的恐慌感,並間接造成他們對基地台設置的反對態度,主要是因為人們對於負面資訊更為敏感,加上基地台影響人體健康的不確定性,導致民眾的認知失調,而難以接收到適當、正確的知識,因此,電磁波的刻板印象深深地影響民眾對於行動電話基地台的負面認知。

基地台的抗爭是相當實際且急須解決的難題,此研究的結果可提供電信業者就居民對基地台設置態度的想法有更深入的了解,並在佈建通訊網絡時能有更完善的考量。本研究管理上的意涵如下,國家通訊委員會必須扮演提供電磁波與基地台相關訊息的重要角色,並且透過電視宣導或手冊發放等管道,以簡潔、易讀、不斷及時更新的形式來進行發佈相關訊息,並逐漸引導及教育民眾來改變認知;較具挑戰性方式則為國家通訊委員會和行動電話業者應公開基地台建設的訊息,同時保障合法基地台的設置,以確保基地台建設過程的理性溝通。
英文摘要 Worldwide mobile cellular subscribers reached the 4 billion mark with almost two thirds of the population approximately 6.7 billion by the end of 2008. Base stations are served as the transmitters that keep communication connection. Opposition to mobile phone towers has become a routine feature of many countries and the prime concerns of the residents are health risk and uncertainty. Taiwan has one of highly penetrated mobile markets in the world, the penetration rate of its mobile services reached 110.3% in 2009 with a total number of 62,200 base stations. More than one thousand of protests against base station siting took place every year. The opposition to mobile base station siting is a clear and practical problem with highly social and economic costs. The conflicts between local residents and operators are brewing a long time and become a barrier to the development of telecommunications.

In order to install mobile base stations effectively and to make the installations be accepted by the local residents, it is critical for operators to understand what their attitude toward the station siting and what factors they really concern about. This study aims to incorporate “not in my back yard (NIMBY)” reaction in the research model and to analyze the influential factors of attitude toward mobile base station siting in Taiwan. The constructs associated with attitude in the model are risk and benefit perception, trust, knowledge, proximity. Seventeen mobile base stations in southern Taiwan in which protests had ever taken place are selected for data collection. About 300 residents within the 50-meter neighborhood of these stations were interviewed by questionnaires during January to April, 2009, and 258 effective respondents are collected (effective sample rate = 86%). The causal relationships in the proposed research model are evaluated using structural equation modeling.

The results of the study are as follow. It is found that NIMBY reaction associated with the resistance of the residents toward mobile base stations siting is empirically proven to be the most influential factor. The constructs of proximity and risk perception have the highest negative impact on attitude toward mobile base stations siting. Besides, trust in authority “National Communication Commission (NCC)” would encourage reward as well as depress risk, and thus, become a significant determinant to conduct the public to have a positive attitude toward station siting. Interestingly, it is found that plenty of knowledge on electromagnetic fields (EMF) and base station would lead residents to more anxious sentiments and to have negative impact on attitudes toward station siting indirectly. The cognitive dissonance of the public results from residents’ high sensitivity on negative information and unavailability of accurate knowledge. Therefore, this stereotype effect of EMF deeply influences the resident’s negative cognition of mobile base station.

Disputes of mobile base station siting are realistic and demand the solutions to the problem-solving. The findings of this study provides mobile operators a better understanding of public attitude toward mobile base station siting, which is useful for their deployment strategy of mobile network. The managerial implications of this study are as follow. The NCC should play an important role in the provision of the knowledge on EMF and base station. The public should be informed and educated by the accurate information which is brief, easy-to-read and updated frequently, broadcasting in various channels such as TV commercial and brochure. More challenging, mobile operators and NCC should make the siting of mobile base stations publicized and operators’ legality protection should be enacted.
論文目次 Abstract i
Acknowledgement iv
Table of Contents v
List of Tables vii
List of Figures viii
1 Introduction 1
1.1 Background and Motivation 1
1.2 Research Objectives 5
2. Conceptual Development and Hypotheses 7
2.1 NIMBY Theory 7
2.2 Attitude and its Influential Factors 8
2.2.1 Attitude 8
2.2.2 Proximity 9
2.2.3 Risk Perception 10
2.2.4 Benefit Perception 12
2.2.5 Trust 13
2.2.6 Knowledge 15
3. Research Model and Design 17
3.1 Research Model 17
3.2 Measurement Development 17
3.3 Data Collection and Sampling 19
3.4 Analysis Method 19
3.4.1 Descriptive Statistic Analysis 19
3.4.2 Factor Analysis 20
3.4.3 Reliability and Validity Analysis21
3.4.4 Structural Equation Modeling 22
4. Data Analysis and Empirical Results 24
4.1 Measurement Model Evaluation 24
4.2 Criterion Data Analysis 26
4.3 Construct Reliability and Validity 30
4.4 Model-testing Results 34
5. Conclusions39
5.1 Discussion39
5.2 Managerial Implication 41
5.3 Limitation and Future Research 42
References 44
Appendix A: Items in Questionnaire 54
Appendix B: The Chinese Questionnaire 56
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