||Job Seekers Information Privacy Concerns, Trust in Social Networking Sites (SNSs) and Behavioral Intentions to Use SNSs as Job Seeking Tool
||Job Seekers Information Privacy Concerns, Trust in Social Networking Sites (SNSs) and Behavioral Intentions to Use SNSs as Job Seeking Tool
||Institute of International Management (IIMBA--Master)
Job seekers' behavioral intentions
Trust in SNSs
Information privacy concern
Internet social network sites
Internet Social Networking sites (SNSs) are formed on the Internet allowing individuals with similar interests to interact on a social level. Companies regard this platform as a new market place, and its members as current or future customers. Recently companies have started to treat social networking sites as recruitment tool in order to avoid missing out on highly-qualified candidates who frequent these sites. It is believed that SNSs are giving employers the ability to connect with job seekers on a more personal level than before. Due to innovativeness of the topic, previous studies have not combined together recruitment and SNS, and therefore there is no model that would integrate relevant research variables to verify the cause of job seekers’ behavioral intentions to use SNS as job seeking tool. This research was intended to fill in the gap, and investigates influence of information privacy concerns and trust in SNSs on job seekers’ behavioral intentions concerning the use of the SNS as a job source.
This study surveyed and collected 154 questionnaires. The results indicated that trust in SNSs and SNS experience have significant influences on job seekers behavioral intentions in SNSs, while the influence of privacy concern on job seekers behavioral intentions is fully mediated by trust in SNSs.
TABLE OF CONTENTS III
LIST OF TABLES VI
LIST OF FIGURES VII
CHAPTER ONE INTRODUCTION 1
1.1 Research Background and Motivation. 1
1.1.1 Job Searching Tools Classifications. 3
1.1.2 Social Networking Sites Definition. 5
1.2 Research Objectives. 8
1.3 Research Project. 9
1.4 Research Procedure. 9
1.5 The Structure of this Study. 10
CHAPTER TWO LITERATURE REVIEW 12
2.1 Definitions of Relevant Research Variables. 12
2.1.1 Information Privacy Concerns. 12
2.1.2 SNS Experience. 14
2.1.3 Trust in SNSs. 14
2.1.4 Job Seekers’ Behavioral Intention in SNS. 15
2.2 Interrelationship among Research Constructs. 16
2.2.1 Influence of Information Privacy Concerns on Trust in SNSs. 16
2.2.2 Influence of SNS Experience on Behavioral Intentions in SNSs. 18
2.2.3 Influence of Trust in SNS on Job Seekers’ Behavioral Intentions in SNSs. 19
2.2.4 Influence of Information Privacy Concerns on Job Seekers’ Behavioral Intentions in SNSs. 20
CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY 22
3.1 The Conceptual Model. 22
3.2 Construct Measurement. 23
3.2.1 Internet Privacy Concerns. 23
3.2.2 SNS Experience. 24
3.2.3 Trust in SNS. 25
3.2.4 Job Seekers’ Behavioral Intentions in SNS. 25
3.3 Hypotheses to Be Tested. 26
3.4 Questionnaire Design. 26
3.5 Sampling Plan. 27
3.6 Data Analysis Procedures. 27
3.6.1 Descriptive Statistics Analysis. 27
3.6.2 Factor Analysis. 27
3.6.3 Structure Equation Modeling (SEM) 28
CHAPTER FOUR RESEARCH FINDINGS 29
4.1 Samples and Data Collection Procedures. 29
4.2 Characteristics of Respondents. 29
4.3 Confirmatory Factor Analysis (CFA). 31
4.4 Descriptive Statistics and Correlation for all Variables. 34
4.5 Structure Equation Modeling (SEM). 35
4.5.1 Overall Model Fit. 38
4.5.2 Path Results. 38
CHAPTER FIVE CONCLUSION AND SUGGESTIONS 40
5.1 Research Conclusion. 40
5.2 Limitation and Future Research. 41
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