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系統識別號 U0026-0812200915111541
論文名稱(中文) 客艙安全教育對乘客知識、態度與行為影響之研究
論文名稱(英文) The Effect of Cabin Safety Education on Passenger Cabin Safety Awareness
校院名稱 成功大學
系所名稱(中) 交通管理學系碩博士班
系所名稱(英) Department of Transportation & Communication Management Science
學年度 97
學期 2
出版年 98
研究生(中文) 廖孟媛
研究生(英文) Meng-Yuan Liao
學號 r5894106
學位類別 博士
語文別 中文
論文頁數 152頁
口試委員 召集委員-李雲寧
口試委員-陳勁甫
口試委員-葉中興
口試委員-徐村和
指導教授-張有恆
口試委員-鄭永祥
中文關鍵字 客艙安全教育  客艙安全  知識  態度  行為 
英文關鍵字 Cabin safety education  Behavior  Attitude  Knowledge  Cabin safety 
學科別分類
中文摘要 本研究的主要目的是探討與實證客艙安全教育對乘客知識、態度和行為之影響並建立其模式。有關知識、態度與行為的研究在其它領域及航空領域之駕駛員訓練、組員資源管理及維修訓練等相當多,然而,尚無針對乘客進行此相關之研究,本研究加入客艙安全教育的構念對乘客知識、態度與行為影響進行實證研究。以台北松山機場與桃園國際機場為研究地點,針對國內乘客進行問卷調查方式蒐集資料。採用結構方程模式進行模式適配與驗證。
研究結果顯示,客艙安全教育對乘客知識、態度與行為、乘客知識對乘客態度、乘客態度對乘客行為與乘客知識對乘客行為,在全體樣本中皆有正向顯著的影響;其中客艙安全教育對乘客行為的路徑總效果影響最大,而客艙安全教育亦可透過乘客知識與乘客態度之間接效果影響乘客行為,其次為客艙安全教育對乘客態度之影響。客艙安全教育,包括:設備使用、緊急逃生、法規須知與教育管道等四部份,其中法規須知的教育對乘客行為之正向影響最為顯著。後續以性別與搭機頻率進行分群樣本比較分析,男女乘客分群模式與常飛/非常飛乘客分群模式的結果,顯示部份路徑關係獲得支持。
依據研究結果本研究提出以下建議:(1) 規劃將客艙安全教育納入義務教育,長期從小培養國人這方面的知識與正確態度;(2) 將國内機場經營多元化,設置航空教育博物館,成為推動相關航空教育的地點;(3) 男性乘客群在客艙安全方面的教育,應多考慮男性的教育心理學,在客艙安全教育的内容與教授方式上加以設計考量;(4) 女性的客艙安全教育方面,應提供實際操作的機會以加強學習成效。由於本研究係針對國內乘客在台灣地區的機場進行,未來可針對不同國家或地區旅客進行相關研究之比較,及對實施客艙安全教育後進行有效性評估之研究。
英文摘要 This study examines the effect of cabin safety education on passenger cabin safety awareness in knowledge, attitude, and behavior (KAB). The educational value of KAB has been addressed in various fields such as AIDS prevention and campus safety. KAB has been applied in aviation safety related areas, especially in training, such as crew resource management training, pilot training, and maintenance training. However, KAB has not been implemented in the passenger education of cabin safety. This study uses the construct of “cabin safety education”, which is intended to influence airline passenger’s knowledge of, attitude toward, and behavior about cabin safety awareness. Surveys are conducted at two Taiwan airports.
The findings indicate that an increase in cabin safety knowledge positively affects airline passenger behavior, which supports knowledge-behavior consistency. The hypothesis that cabin safety knowledge positively affects passenger attitude — knowledge-attitude consistency is also supported. We also find that a positive attitude toward cabin safety positively affects airline passenger’s behavior, which supports attitude-behavior consistency. Meanwhile, the cabin safety education positively affects airline passenger knowledge, attitude, and behavior.
The recommendations of this study are that cabin safety education be included in the compulsory education curriculum of the general public, and that domestic airports establish aviation museums to promote aviation education. Different educational approaches should be considered for citizens of different demographic backgrounds. In Taiwan, for example, educational psychology should probably be more emphasized for males while a hands-on training opportunity would probably be better for females. Finally, further exploration in comparing passengers from different areas in conjunction with the effectiveness evaluation of cabin safety education is needed for the overall improvement of cabin safety.
論文目次 中文摘要.............................................. I
英文摘要..............................................II
誌謝.................................................III
表 目 錄...........................................VII
圖 目 錄...........................................IX

第一章 緒  論...........................................1

1.1 研究背景..............................................1
1.2 研究動機..............................................2
1.3 研究目的..............................................4
1.4 研究範圍..............................................5
1.5 論文架構..............................................5

第二章 文獻探討..........................................6

2.1 客艙安全教育..........................................6
2.2 知識、態度與行為關係.................................13
2.3 教育對知識、態度和行為之影響.........................16
2.3.1 教育對知識之影響...................................17
2.3.2 教育對態度之影響...................................18
2.3.3 教育對行為之影響...................................19
2.4 小結.................................................21

第三章 研究方法.........................................22

3.1 研究流程.............................................22
3.2 研究架構與假說 .......................................24
3.2.1 客艙安全教育對乘客知識、態度及行為有正向的顯著影響.25
3.2.2 乘客的知識對其態度有正向的影響 ....................26
3.2.3 乘客的態度對其行為有正向的影響.................. .26
3.2.4 乘客的知識對其行為有正向的影響.................. ..27
3.3 研究變數定義與衡量...................................28
3.3.1 研究變數和定義.....................................28
3.3.2 研究變數衡量問項...................................29
3.4 問卷設計.............................................32
3.5 研究對象與資料蒐集方法...............................36
3.6 資料分析方法.........................................37
3.6.1 敘述性統計分析.....................................37
3.6.2 人口統計變數與各問項之差異性檢定...................37
3.6.3 信度分析與因素分析.................................38
3.6.4 結構方程模式 .......................................38
3.6.5 模式適配評鑑.......................................41
3.6.6 結構方程模式之分析步驟.............................44
3.6.7 迴歸分析...........................................46

第四章 客艙安全教育實證資料分析與討論....................47

4.1 敘述性統計分析 .......................................47
4.1.1問卷回收情形........................................47
4.1.2樣本基本資料 .......................................47
4.1.3 乘客對客艙安全教育之看法...........................49
4.1.4 乘客的客艙安全知識.................................51
4.1.5 乘客的客艙安全態度.................................53
4.1.6 乘客的客艙安全行為.................................54
4.2 比較樣本特性與客艙安全教育之分析.................. 55
4.3 比較樣本特性與乘客知識、態度與行為之分析.............61
4.4 衡量模式.............................................69
4.4.1 觀察變項之檢查.....................................69
4.4.2 違犯估計的檢查.....................................71
4.4.3 探索性因素分析與信度分析...........................71
4.4.4 驗證性因素分析.....................................76
4.4.5 殘差分析與修正指標.................................81
4.4.6 效度分析...........................................84
4.5 結構模式.............................................86
4.5.1 研究模式...........................................86
4.5.2 競爭模式...........................................88
4.5.3 研究假說之檢定.....................................90
4.5.4 路徑效果分析 .......................................93
4.6 迴歸分析.............................................94
4.7 分群樣本分析.........................................96
4.7.1 以性別分群.........................................96
4.7.2 以搭機頻率分群....................................106
4.8小結.................................................115

第五章 結論與建議.................................... 119

5.1 研究結論............................................119
5.2 理論與實務意涵 ......................................122
5.2.1理論意涵...........................................122
5.2.2實務意涵與建議.....................................123
5.3 研究貢獻............................................127
5.4 研究限制............................................128
5.5 未來研究建議........................................129
參考文獻 ...............................................130
附錄一、專家背景資料一覽表 .............................141
附錄二、專家問卷........................................142
附錄三、正式問卷........................................147
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