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系統識別號 U0026-0812200915083087
論文名稱(中文) 社會認知理論及信任對知識分享意願之影響
論文名稱(英文) An Empirical Study of the Influence of Trust on Knowledge Sharing Intention ---A Perspective of Social Cognitive Theory
校院名稱 成功大學
系所名稱(中) 企業管理學系碩博士班
系所名稱(英) Department of Business Administration
學年度 97
學期 2
出版年 98
研究生(中文) 陳力雍
研究生(英文) Li-yung Chen
電子信箱 r4696120@mail.ncku.edu.tw
學號 r4696120
學位類別 碩士
語文別 英文
論文頁數 75頁
口試委員 口試委員-李國瑋
口試委員-莊立民
指導教授-蔡明田
中文關鍵字 科技業  知識分享  組織相關結果預期  個人結果預期  自我效能  信任 
英文關鍵字 trust  self-efficacy expectancy  high-tech industry  personal outcome expectancy  community-related outcome expectancy  knowledge sharing 
學科別分類
中文摘要 此研究企圖以社會認知理論(SCT)以心理學角度來分析個人知識分享意圖的產生過程,許多公司認為公司內部應該擁有公司價值及經驗的知識管理系統,並且開始支持知識分享的發展及成長,知識分享觸及兩個層面,一個是內心自我的認知、另一方面為外在環境的影響。另外信任也是一個內在的重要因素相信其他人會以獨立的態度來面對且不會對情況占便宜,信任在過去的研究中已經被確認是一個影響知識分享的重要因素。
理論基礎是社會認知理論(SCT),這個理論說明了個人的行為產生是因為在社交的環境中加上個人的認知,此外、一個人的認知去執行某一行為時有兩個決定因素:自我效能及結果預期。
此研究主要目的是利用社會認知理論為底的理論模型加上從外部及內在認知的範疇、試圖辨識出這些支持或妨礙個人分享知識意願的關鍵因素,此研究特別針對結果預期的本質做更深入的了解,因此將結果預期分為個人結果預期及組織想關結果預期,來精準檢視他們在結果預期此一大構面下之中扮演了什麼關係以及對於個人知識分享意願的影響程度。
過程利用了SPSS及AMOS等統計軟體來檢驗各構面信效度以及整體架構配適度,結果證明是有良好的解釋能力,在環境方面,組織間成員之間的信任對於個人分享意願有顯著的影響,也發現出結果預期所分出來的個人結果預期及自我效能有顯著的影響力,而組織相關結果預期也如同之前研究所是沒有顯著影響,證明了人都是以自我利益為優先考量,而組織的利益為其次,因此要增進知識分享企圖將需增加個人相關的利益將可促進知識分享行為。
英文摘要 In this study, we try to find out the real factors for generating knowledge sharing intention from a psychology perspective. A foundation for investigating this matter is the social cognitive theory (SCT). This theory states that an individual will take an action that has personal cognition in a social environment. Furthermore, a person’s
cognition to act in a certain way has two basic determinants: self-efficacy and outcome expectation.
Trust is an implicit set of beliefs that the other party will behave in a dependent manner and will not take advantage of the situation. Trust has been recognized as an important factor affecting knowledge sharing.
The purpose of this study is to identify the antecedents that support or hinder an individual’s knowledge sharing intention by applying SCT-based model from both environment and personal cognition aspects. Especially, this study aims to explore the nature of outcome expectancy and divides it into two constructs- personal outcome expectancy and community-related outcome expectancy -to examine their impacts on an individual’s knowledge sharing intention.
During the process, we use SPSS and AMOS to analysis the validity, reliability and model fit. The result proves that it has a salient impact to knowledge sharing
intention. Trust does matter for generating the intention in organization. Personal outcome expectancy has significant influence to knowledge sharing intention. People will consider their own benefit as first priority rather the organization benefit, which means that people tend to be selfish. The way to improve knowledge sharing rate in organization is to give more personal related benefits to employees.
論文目次 Chapter 1 Introduction................................................................................................ 5
1.1 Research Background and Motivation ............................................................. 5
1.2 Research Objectives ......................................................................................... 7
Chapter 2 Literature Review and Research Hypothesis .......................................... 9
2.1 Theory Definition ............................................................................................. 9
2.1.1 Definition of knowledge ....................................................................... 9
2.1.2 Knowledge management ..................................................................... 10
2.1.3 Knowledge sharing ............................................................................. 10
2.1.4 Social Cognitive Theory ..................................................................... 12
2.2 Structure Definition ........................................................................................ 15
2.2.1 Trust .................................................................................................... 15
2.2.2 Self-efficacy Expectancy .................................................................... 17
2.2.3 Personal Outcome Expectations ......................................................... 19
2.2.4 Community-related Outcome Expectations ........................................ 21
2.2.5 Knowledge Sharing Intention ............................................................. 23
2.3 Development of Research Hypothesis ............................................................ 23
Chapter 3 Conceptual Framework and Methodology ............................................ 34
3.1 Conceptual Framework ................................................................................. 34
3.2 Research Hypothesis ...................................................................................... 35
3.3 Construct Definition and Measurement ......................................................... 36
3.3 Pilot test ......................................................................................................... 40
3.3.1 Validity ............................................................................................... 41
3.3.2 Reliability ............................................................................................ 41
3.5 Data Analysis Method .................................................................................... 44
Chapter 4 Results of Data Analysis .......................................................................... 46
4.1 Sample Characteristics .................................................................................. 46
4.2 Measurement Assessment ............................................................................... 48
4.2.1 Item Relevant Statistics....................................................................... 48
4.2.2 Model Fit Indices ................................................................................ 51
4.2.3 Reliability ............................................................................................ 52
4.2.4 Convergent validity ............................................................................. 53
4.2.5 Discriminant validity .......................................................................... 53
4.3 Structural Model Analysis .............................................................................. 54
4.3.1 Model fit indices ................................................................................. 55
4.3.2 Structural coefficient estimates ........................................................... 57
Chapter 5 Discussion and Implications.................................................................... 58
5.1 Research Findings .......................................................................................... 58
5.2 Conclusion ..................................................................................................... 58
5.3 Theoretical Implications ................................................................................ 61
5.4 Managerial Implications ................................................................................ 62
5.5 Limitations and Directions for Future Research ........................................... 63
Reference .................................................................................................................... 65
Appendix A – Questionnaire in Chinese .................................................................. 71
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