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系統識別號 U0026-0812200914145426
論文名稱(中文) The Effects of Organizational Responsiveness on the Internationalization Process: The Moderating Role of Entrepreneurial Orientation
論文名稱(英文) The Effects of Organizational Responsiveness on the Internationalization Process: The Moderating Role of Entrepreneurial Orientation
校院名稱 成功大學
系所名稱(中) 國際經營管理研究所碩士在職專班
系所名稱(英) Institute of International Management (IIMBA--Master)(on the job class)
學年度 96
學期 2
出版年 97
研究生(中文) 邱佳龍
研究生(英文) Chia-Lung Chiu
學號 ra795113
學位類別 碩士
語文別 英文
論文頁數 129頁
口試委員 召集委員-陳正忠
口試委員-張紹基
指導教授-吳萬益
中文關鍵字 none 
英文關鍵字 Business performance  Internationalization  Entrepreneurial orientation  Guanxi networks  Competitor-related responsiveness  Customer-related responsiveness 
學科別分類
中文摘要 none
英文摘要 In the past decades, small and medium enterprises (SMEs) have played important roles in the Taiwanese economic development history. Till this moment SMEs are still a major contributor in Taiwanese economy and they are still playing an important role as supply chain members and partners for Taiwanese multinational enterprises (MNCs). Due to nowadays the global environment changes so quickly, more and more competition is coming from worldwide especially from emerging countries or developing countries. These competition and challenges are more severe and totally different from the competition in the early years. Especially, Taiwan is a just small island country owning a very small domestic market, probably the best way for Taiwanese SMEs to compete with worldwide competitors is to invest internationally and then try to utilize foreign resource like foreign human resource, natural resource and money capital. Besides investing internationally, SMEs should also pay more attention on market orientation, especially on the aspect of customer and competitor and also try to utilize guanxi networks to gain more resource from domestic government or foreign countries. However, research on this issue is limited and deserves further evaluation. Thus, this study focuses on how “customer-related responsiveness and competitor-related responsiveness” influence SMEs’ internationalization and how internationalization orientation influences guanxi networks and firms’ performance. In addition, one moderator, “entrepreneurial orientation” is proposed to examine the influences of competitor-related responsiveness on internationalization” and on business performance.”
The data was collected from 153 companies and these respondents are all SMEs in Taiwan. In addition, these survey companies are all doing international business like exporting, etc.
The results of this study are summarized as follows: (1) Customer-related responsiveness has significantly influence on outward internationalization, especially for the information generation, dissemination and customer orientation of the affective organizational system. Customer-related responsiveness has significant influence on inward internationalization, especially for information dissemination. (2) Customer-related responsiveness has significant influence on non-financial performance, especially for the information dissemination and customer orientation of the affective organizational system. Customer-related responsiveness has significant influence on financial performance, especially for the information generation and information analysis. (3) Competitor-related responsiveness has significant influence on outward internationalization, especially for the information generation. Competitor-related responsiveness has significant influence on inward internationalization, especially for competitor orientation of the affective organizational system. (4) Competitor-related responsiveness has significant influence on non-financial performance, especially for information analysis. Competitor-related responsiveness has significant influence on financial performance, especially for information storage. (5) Internationalization has significant influence on domestic guanxi networks, especially for inward internationalization. Internationalization has significant influence on foreign guanxi networks, especially for outward and inward internationalization. (6) Guanxi networks have significant influence on non-financial performance, especially for domestic guanxi networks. Guanxi networks have significant influence on financial performance, especially for domestic guanxi networks. (7) EO has moderating effect for the influence of cognitive organizational system of competitor orientation on inward internationalization. (8) Innovativeness of EO has moderating effect for the influence of cognitive organizational system of competitor orientation on non-financial performance. Proactiveness of EO has moderating effect for the influence of cognitive organizational system and non-financial performance.
論文目次 ACKNOWLEDGEMENT I
ABSTRACT II
TABLE OF CONTENTS V
LIST OF TABLES X
LIST OF FIGURES XIV
CHAPTER ONE INTRODUCTION 1
1.1 Research Background and Motivation 1
1.2 Research Objectives 4
1.3 Structure of the Research and the Scopes of the Study 5
1.4 Research Process 6
CHAPTER TWO LITERATURE REVIEW 8
2.1 Small & Medium Enterprise (SME) 8
2.1.1 The Definition of Manufacturing Small and Medium Entreprise in Taiwan 8
2.1.2 The Development and The Current Status of SMEs in Taiwan 11
2.2 Definition of Constructs 11
2.2.1 Customer-related Responsiveness & Competirior-related Responsiveness 11
2.2.2 Internationalization 14
2.2.3 Internationalization Motivation 15
2.2.4 Guanxi Networks 17
2.2.5 Business Performance 18
2.2.6 Entreprential Orientation 18
2.3 Relationship Among Research Construct 20
2.3.1 The Relationship between Customer-related Responsiveness and Internationalization 20
2.3.2 The Relationship between Customer-related Responsiveness and Business Performance 21
2.3.3 The Relationship between Competitor-related Responsiveness and Internationalization 22
2.3.4 The Relationship between Competitor-related Responsiveness and Business Performance 23
2.3.5 The Moderating Effect of Entrepreneurial Orientation on the Relationship between Competitor-related Responsiveness and Internationalization 23
2.3.6 The Moderating Effect of Entrepreneurial Orientation on the Relationship between Competitor-related Responsiveness and Business Performance 24
2.3.7 The Relationship between Internationalization and Guanxi Networks 25
2.3.8 The Relationship between Guanxi Networks and Business Performance 26
CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY 28
3.1 The Conceptual Model 28
3.2 Research Hypothesis 29
3.2.1 Customer-related Responsiveness 29
3.2.2 Competitor-related Responsiveness 31
3.2.3 Internationalization 33
3.2.4 Guanxi Networks 34
3.2.5 Business Performance 34
3.2.6 Entrepreneurial Orientation 35
3.3 The Information of Firms and Respondents 36
3.4 Hypothesis to Be Tested 37
3.5 Sampling Plan 38
3.6 Data Analysis Procedure 38
3.6.1 Descriptive Statistic Analysis 38
3.6.2 Purification and Realiability of the Measurement Variabless 39
3.6.3 Relationships between Research Variables 40
CHAPTER FOUR DISCRIPTIVE ANALYSIS AND RELIABILITY TEST 41
4.1 Descriptive Analyisis 41
4.1.1 Response Rates 41
4.1.2 Characteristics of Sampling Firms and Respondents 42
4.1.3 Measurement Results for Relevant Research Variables 44
4.2 Exploratory Factor Analysis 51
4.2.1 Customer-related Responsiveness Analysis 51
4.2.2 Competitor--related Responsiveness Analysis 53
4.2.3 Internationalization Analysis 54
4.2.4 Guanxi Networks Analysis 55
4.2.5 Business Performance Analysis 56
4.2.6 Entrepreneurial Orientation Analysis 57
4.3 ANOVA Analysis 58
CHAPTER FIVE RESEARCH ANALYSIS AND RESULTS 62
5.1 The Influence of Customer-Related Responsiveness on Internationalization 62
5.1.1 The Influence of Customer-related Responsiveness on Outward Internationalization 63
5.1.2 The Influence of Customer-related Responsiveness on Inward nternationalization 65


5.2 The Influence of Customer-Related Responsiveness on Business Performance 67
5.2.1 The Influence of Customer-related Responsiveness on Non-finacial Performance 68
5.2.2 The Influence of Customer-related Responsiveness on Finacial Performance 70
5.3 The Influence of Competitor-Related Responsiveness on Internationalization 72
5.3.1 The Influence of Competitor-related Responsiveness on Outward Internationalization 73
5.3.2 The Influence of Competitor-related Responsiveness on Inward Internationalization 74
5.4 The Influence of Competitor-Related Responsiveness on Business Performance 76
5.4.1 The Influence of Competitor-related Responsiveness on Non-finacial Performance 77
5.4.2 The Influence of Competitor-related Responsiveness on Finacial Performance 79
5.5 The Influence of Internationalization on Guanxi Networks 81
5.5.1 The Influence of Internationalization on Domestic Guanxi Networks 82
5.5.2 The Influence of Internationalization of Foreign Guanxi Networks 83
5.6 The Influence of Guanxi Networks on Business Performance 85
5.6.1 The Influence of Guanxi Networks on Non-financial Performance 85
5.6.2 The Influence of Guanxi Networks on Financial Performance 86
5.7 The Moderating Role of Entrepreneurial on Competitor-related Responsiveness and Internationalization 88
5.7.1 The Moderating Role of Entrepreneurial Orientation for the Influence of the Cognitive Organizational System on Outward Internationalization 88
5.7.2 The Moderating Role of Entrepreneurial Orientation for the Influence of the Cognitive Organizational System on Inward Internationalization 89
5.7.3 The Moderating Role of Entrepreneurial Orientation for the Influence of the Affective Organizational System on Outward Internationalization 92
5.7.4 The Moderating Role of Entrepreneurial Orientation for the Influence of the Affective Organizational System on Inward Internationalization 93
5.8 The Moderating Role of Entrepreneurial on Competitor-related Responsiveness and Business Performance 95
5.8.1 The Moderating Role of Entrepreneurial Orientation for the Influence of the Cognitive Organizational System on Non-financial Performance 95
5.8.2 The Moderating Role of Entrepreneurial Orientation for the Influence of the Cognitive Organizational System on Financial Performance 98
5.8.3 The Moderating Role of Entrepreneurial Orientation for the Influence of the Affective Organizational System on Non-financial Performance 99
5.8.4 The Moderating Role of Entrepreneurial Orientation for the Influence of the Affective Organizational System on Financial Perofrmance 101
5.9 The Structure Equation Model (SEM) for the Structure 102
CHAPTER SIX CONCLUSION AND SUGGESTION 106
6.1 Conclusion and Managerial Implications 106
6.2 Research Liminations and Future Suggestions 113
REFERENCES 114
APPENDIX 121
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