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系統識別號 U0026-0812200914010766
論文名稱(中文) 核心資源與供應鏈協同價值創新合作對策略創新與績效之影響研究-以台灣通訊產業為例
論文名稱(英文) The Effect of Strategic Resources and Supply Chain Collaboration on Strategic Innovation and Performance:An Empirical Study of Communication Industry in Taiwan
校院名稱 成功大學
系所名稱(中) 企業管理學系專班
系所名稱(英) Department of Business Administration (on the job class)
學年度 95
學期 2
出版年 96
研究生(中文) 莊智傑
研究生(英文) Chih-Chieh Chuang
電子信箱 r4794103@mail.ncku.edu.tw
學號 r4794103
學位類別 碩士
語文別 中文
論文頁數 78頁
口試委員 指導教授-陳淑惠
口試委員-張淑昭
口試委員-鄭文英
中文關鍵字 通訊產業  協同價值創新合作  核心資源  策略創新  經營績效 
英文關鍵字 Strategic Innovation  Communication Industry  Collaborative Value Innovation  Strategic Resources  Business Performance 
學科別分類
中文摘要 八十年代以來,廠商奉為圭梟的波特(Michael Porter)競爭策略之主流思考,是傳統以競爭為中心的紅海策略,在產業架構不能改變的假設前提下,企業透過策略擬定,取得最有利位置,對所有競爭者而言,這是一種零和遊戲。而Kim & Mauborgne(2005)提出的價值創新,是有別於波特著名競爭策略的另一種思考模式,他們認為產業的框架可能被改變,以顧客價值為中心,將需求有效擴大,產生新的領域,在新的領域中可能都沒有或者很少競爭者存在。企業便得以兼顧成長與獲利,也就是策略創新的思考模式。過去很少有研究探討策略創新的議題,因此本研究探討企業核心資源,協同價值創新合作對策略創新的影響,以對策略創新議題做更深入的了解。
經由相關文獻與實證研究之探討後,針對核心資源、協同價值創新合作、策略創新、經營績效等議題,建構出可操作的衡量構面,本研究係以台灣通訊產業為主要研究對象,共發出230份問卷,回收有效問卷136份,經由因素分析、信度分析、Logistics分析、變異數分析、回歸分析等方法,歸納出幾點實證結論。
經本研究實證分析得到企業核心資源與供應鏈的協同價值創新合作會顯著影響企業的策略創新,也就是事業模式創新,改變現有市場競爭規則,顧客價值創新,並進而影響其經營績效,因此,企業若能透過與供應鏈協同價值創新合作,以創造顧客價值為依歸,並且有創意地運用核心資源,必能獲得競爭優勢,開創新的市場,提昇企業的經營績效。
英文摘要 Since 1980, firms generally adopt the competitive strategies which propose by Michal Porter. And the strategy based on the competitive thought are categorized into the red ocean strategy. It means firms try to get better competitive position via strategic plan under the stable industry structure. For all the competitors, it is a zero-sum game. And Kim & Mauborgne(2005) propose the concept of value innovation which is different from the competitive strategy of Michal Porter. Based on the thought of value innovation which centers on customer value, firms can effectively expand the demand, and create new market where there is no or few competitors. And then firms can get both the growth and the profit. This is also called strategic innovation. In the past, there is few research on the topic of strategic innovation, especially on empirical research. This study develops the research framework to investigate the relationship between firm’s strategic resources, the collaborative value innovation in supply chain, and strategic innovation in order to get better understanding of the strategic innovation and performance.
After reviewing the related literatures and empirical researches, this study develops the operational measurement dimensions for the constructs of strategic resources, the collaborative value innovation in supply chain, strategic innovation, and business performance. A mail survey was conducted toward the communication industry in Taiwan. Totally, 230 questionnaires were sent and 136 valid questionnaires were collected. Through factor analysis, reliability analysis, logistics analysis, ANOVA and the regression analysis, the empirical results and research conclusions were concluded .
Results of this study show that the strategic resources and the collaborative value innovation in supply chain would significantly impact on the strategic innovation which include business model innovation, changing the competitive rules of existing market and the customer value innovation. And then impact on the business performance. If firm can exercise the collaborative value innovation with its supply chain parterners and exercise its strategic resources effectively and creatively, the firm will get competitive advantages and develop new markets to raise dramatically the business performance and value of the firm.
論文目次 摘要…………………………………………………………………….Ⅱ
Abstract……………………………...……………….…………….Ⅲ
目錄…………………………………………………………………….Ⅴ
表目錄………………………………………………………………….Ⅶ
圖目錄………………………………………………………………….Ⅷ
第一章 緒論……………………………………………………………1
第一節 研究背景………………………………………………………1
第二節 研究動機………………………………………………………3
第三節 研究目的………………………………………………………5
第四節 研究流程………………………………………………………6
第五節 論文架構………………………………………………………7
第二章 文獻探討…………………………………………………...8
第一節 通訊產業………………………………………………………8
第二節 核心資源…………………………………………..…………13
第三節 供應鏈協同價值創新合作……………………………………17
第四節 策略創新………………………………………………………23
第五節 企業經營績效…………………………………………………28
第三章 研究設計與研究方法……………………………….………31
第一節 研究架構…………………………………………..….……31
第二節 研究假設………………………………………………….…32
第三節 問卷設計…………………….…………………………..…35
第四節 抽樣與問卷發放……………………….……………..……39
第五節 資料分析方法………………………….……………..……40
第四章 研究結果……………………………….……………..……42
第一節 樣本資料分析………………………….……………..……42
第二節 因素分析…………………………….………………..……43
第三節 信度分析…………………………………….……..………47
第四節 研究假設檢定……………………….……………..………48
第五章 結論…………………………………….…………..………63
第一節 研究結論……………….…………………………..………63
第二節 管理意涵……………………….…………………..………64
第三節 研究建議與限制………………………………..…………65
參考文獻…………………….………………………………………..66
附錄………………………….………………………………………..72
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