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系統識別號 U0026-0812200913550274
論文名稱(中文) 寬裕資源, 公司能力, 產業環境及營運模式之研究
論文名稱(英文) Slack Resources, Firm Capability, Industry Environment, and Operational Mode
校院名稱 成功大學
系所名稱(中) 國際經營管理研究所碩士在職專班
系所名稱(英) Institute of International Management (IIMBA--Master)(on the job class)
學年度 95
學期 2
出版年 96
研究生(中文) 陳世琦
研究生(英文) Schief Chen
電子信箱 schief.chen@msa.hinet.net
學號 ra794109
學位類別 碩士
語文別 英文
論文頁數 60頁
口試委員 口試委員-陳正忠
口試委員-吳學良
指導教授-張紹基
指導教授-陳忠仁
召集委員-康信鴻
中文關鍵字 自有品牌製造  豐富性  複雜性  原設備製造  公司能力  產業環境  寬裕資源 
英文關鍵字 Slack recources  Industry environment  Firm capability  munificence  dynamism  Complexity  OEM  OBM 
學科別分類
中文摘要 最近,台灣公司面對來自金磚四國(巴西, 俄羅斯, 印度, 中國) 和其他東南亞國家的全球競爭者, 十年前建購台灣經濟奇蹟的競爭優勢及利潤在產業勞動成本及市場慘烈競爭下已迅速衰退不如以往. 為避免市場競爭的衝擊, 轉移原對 OEM 原廠設備製造市場的重視為自我品牌生產是目前普遍被台灣企業認知的另一營運方式.
本研究參考搜集有關營運方式及營運方式決策之影響因素之文獻. 營運方式決策之影響因素包括 公司之寬裕資源, 公司能力, 產業環競. 本研究區分寬裕資源: 已吸收寬裕資源與未吸收寬裕資源; 公司能力: R&D , 製造, 行銷; 產業環競: 豐富性, 活力性, 複雜性. 關於OEM/ OBM 之學術文獻不多, 關於台灣OEM/ OBM 探討有限.
本研究調查之公司為在經濟部投審會對大陸投資有列案統計(1991~2006)之公司, 產業含概農業, 食品, 紡織, 塑膠, 機械, 電子, 貿易.. 總數有740 問卷寄出, 有效數110 份, 有效回收率15.2%.
本研究結果顯示, 已吸收之寬裕資源, 市場行銷能力及產業之複雜性對營運型式決策有顯著之影響; 相較未被吸收之寬資源, 公司之 R&D 及 製造能力, 產業環境之豐富性及活力性對營運型式決策影響較不顯著.
英文摘要 Recently, Taiwan’s companies face the global competitor from BRIC and other Southeast Asia countries. The competitive force and profit margin that built the Taiwan’s economic miracle a decade ago is declining drastically, because the raising labor cost and market are occupied by the late coming competitors. Recently, for reduce the impact and shift the attention of OEM and upgrade the level by conducting the advanced operational mode, change the original engineering manufacture to own branding manufacture is a good strategy.
This study reviewed the literatures about the operational mode, and the relative factors that affect the operational mode decision making. The factors included slack resource, firm capability, and industrial environment. The slack resource includes absorbed and unabsorbed; the firm’s capability includes R&D, manufacturing, and marketing; the industry environment includes the munificence, dynamism, and complexity. Article regarding to the OEM/OBM and above factors are not easy to find in the academic paper, but in the long run, the literatures were collected for this study.
The sample for this study was drawn randomly from the population of the public companies list of invested in China provided by Investment Commission, MOEA of Taiwan. The industries chosen for response include Agriculture, Food, Textile, Plastic Products, Machinery, Electronic, and Trade. There are total 740 questionnaires sent, the response are 117, the valid are 110, the invalid are 17, the valid response is 15.2%.
The result shows that the absorbed slack resources, marketing capability, and complexity of environment have the significant influence on operational mode decision making. Compare to the unabsorbed slack resources, R&D and manufacturing capability, munificence and dynamism of industry environment is not so significant to operational mode strategy.
論文目次 TABLE OF CONTENTS

ACKNOWLEDGEMENTS..........................,,,,,,,,,,.....I
ABSTRACT..................................,,,,,,,,,,....II
TABLE OF CONTENTS...........................,,,,,,,,,,...V
LIST OF TABLES........................................VIII
LIST OF FIGURES...........................................X

CHAPTER ONE INTRODUCTION
1.1 Research Background and Motivations...................1
1.2 Research Objectives...................................2
1.3 Research Procedures...................................3

CHAPTER TWO LITERATURE REVIEW
2.1 Previous Research on Influence Factors of New Venture Investment................................................5
2.2 Previous Research on Key Variables....................8
2.2.1 The Slack Resources Characteristics................8
2.2.2 The Firm Capability Characteristics...............10
2.2.3 Indurstry Environment........................17
2.2.4 perationalMode...................................24

CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY ...........27
3.1 The Research Framework...............................28
3.2 Hypotheses to be Tested..............................29
3.3 Construct Measurement................................29
3.3.1 The Firm Resources Characteristics................29
3.3.2 The Firm Capability Characteristics...............31
3.3.3 The Industry Environment..........................33
3.3.4 Operational Mode..................................35
3.4 Data Collection and Sampling.........................36
3.5 Returned Questionnaire and Characteristics of Respondents..............................................37
3.6 Data Analysis Procedure..............................38
3.6.1 Purification and Reliability of the Measurement Variables................................................38
3.6.2 Internal Consistency Analysis (Cronbach’s alpha) ................................................38
3.6.3 Multiple Regression Analysis.......................38

CHAPTER FOUR RESEARCH ANALYSIS AND RESULT................40
4.1 Reliability Test.....................................40
4.2 Multiple Regression Analysis for the Relationship between BOM and control variables........................45
4.3 Multiple Regression Analysis for the Relationship between Slack Resources and BOM..........................46
4.4 Multiple Regression Analysis for the Relationship between Firm Capability and BOM .........................47
4.5 Multiple Regression Analysis for the Relationship between Industry Environment and BOM ....................48

CHAPTER FIVE CONCLUSIONS AND SUGGESTIONS
5.1 Research Conclusions.................................50
5.2 Research Contribution................................53
5.3 Limitation of This Research..........................54
REFERENCES...............................................55
APPENDIXES : Questionnaire...............................61
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