系統識別號 U0026-0812200912080437
論文名稱(中文) 在國際環境中市場進入障礙,進入模式與供應鏈整合對企業效能之影響: Google案例分析
論文名稱(英文) Market entry barriers, entry modes and supply chain integration impact firm performance in global environment: Google case Analysis
校院名稱 成功大學
系所名稱(中) 高階管理碩士在職專班(EMBA)
系所名稱(英) Executive Master of Business Administration (EMBA)
學年度 94
學期 2
出版年 95
研究生(中文) 董惠人
研究生(英文) Tony Tung
學號 r0793135
學位類別 碩士
語文別 英文
論文頁數 89頁
口試委員 指導教授-蔡明田
中文關鍵字 共應鏈整合  公司的效能  搜尋引擎公司  市場進入的障礙  新興產業  進入的模式 
英文關鍵字 firm performance  market entry strategy  supply chain integration  entry barriers 
中文摘要 自1960年以來,有許許多多的研究在探討市場進入的障礙與進入的模式.當然,最終的目的是再找出一個最佳的方法,使企業獲利增加而達到永續經營的目標. 這些研究都集中在所謂的傳統產業上,但是未能對近來興起的新興產業有所幫助. 因此本研究的目的就在探討搜尋引擎公司市場進入障礙有哪些? 市場進入模式又是哪些? 共應鏈整合的角色在哪裡,以及如何來衡量搜尋引擎公司的效能. 更重要的是新的論點與傳統產業的結論是否衝突?
在經過問卷與統計的程序之後, 我們成功的收集了許多寶貴的數據並做出了結論. 我們發現那些影響傳統產業的進入障礙至今依然對新興產業構成威脅. 而共應鏈整合上,在資訊整合上的貢獻對搜尋引擎公司整體貢獻度最大.

英文摘要 There are many researches have succeed on market entry barriers already since 1960. Those papers have focused on traditional industries but the emerging industries like Internet search engine have not been discussed before. The goal for this paper is trying to approve there are some differences on entry barriers between traditional industries and search engine business. Also, since we found the new entry barriers, how we going to resolve it and exclude them in order to entry the market successfully. We assume the supply chain integration solution may help to exclude the barriers, and then make some improvement on firm’s performance. In addition, a good market entry strategies should improve firm’s performance. Those points are the purpose we tried to identify in the beginning.
After a long questionnaire processes, we have got all of the result back successfully. These results reflect the entry barriers that have been impacted to the traditional industries since long time ago are still the same barriers that inference on today’s search engine firms. That means there is not that difference at all. On the supply chain integration part, the result only shows the information integration has significant evidence to help the firm.

論文目次 Content

摘要 II
Abstract III
Acknowledgements IV
Content V
List of Tables VII
List of Figures VIII
Chapter 1 Introduction 1
1.1 Research background 1
1.2 Research Motives 2
1.3 Research Objectives 3
1.4 Research process 4
1.5 Research structure 6
1.6 Summary 8
Chapter 2 Literature Review 9
2.1 Definition of research construction 9
2.1.1 Entry Barriers 9
2.1.2 Entry Strategies 15
2.1.3 Supply Chain Integration 16
2.1.4 Firm Performance 17
2.2 Interrelationship among research constructs 20
2.2.1 Interrelationship between entry barriers and market entry modes 20
2.2.2 Interrelationship between entry barriers and supply chain integration 21
2.2.3 Interrelationship between entry strategies and firm performance 22
2.2.4 Interrelationship between supply chain integration and firm performance 23
2.2.5 Interrelationship between supply chain integration and market entry modes 24
2.2.6 Interrelationship between market entry barriers and firm performance 25
2.3 Theoretical Gap 26
2.4 Summary 27
Chapter 3 Research Method 28
3.1 Research Framework and Hypotheses 28
3.2 Research Design 29
3.3 Operational definition and Data Collection 31
3.4 Analysis Method 32
3.5 Summary 35
Chapter 4 Descriptive Analysis and Reliability Tests 36
4.1 Introduction 36
4.2 Descriptive analysis 36
4.2.1 Data collection 36
4.2.2 Demographics 37
4.3 Results of Factor Analysis and Reliability Tests 39
4.3.1 Factor analysis 39
4.3.2 Reliability tests 40
4.4 Multiple regression 43
4.5 Structure Equation Modeling Analysis 48
4.5.1 Build up Overall mode 48
4.5.2 LISREL results 49
Chapter 5 Conclusion and Suggestions 55
5.1 Research conclusions 55
5.2 Research suggestions 59
5.3 Research Limitation 60
Appendix A: Letter to Lycos and Alta Vista 61
Appendix B 62
Questionnaire 63
References 82

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