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系統識別號 U0026-0812200911522918
論文名稱(中文) 資訊不對稱之短生命週期商品市場中定價與訂貨策略之研究
論文名稱(英文) Pricing and Ordering Polices in a Short-life-cycle Product Market with Asymmetric Information
校院名稱 成功大學
系所名稱(中) 工業與資訊管理學系碩博士班
系所名稱(英) Department of Industrial and Information Management
學年度 94
學期 2
出版年 95
研究生(中文) 黃雅靖
研究生(英文) Ya-Jing Hwang
學號 r3693410
學位類別 碩士
語文別 中文
論文頁數 71頁
口試委員 指導教授-謝中奇
口試委員-王泰裕
口試委員-周碩彥
中文關鍵字 短生命週期商品  退貨  資訊不對稱  數量折扣  報童問題  資訊共享  協商 
英文關鍵字 information sharing  short-life-cycle products  newsboy problem  asymmetric information  coordination  return policy  quantity discount 
學科別分類
中文摘要 短生命週期的商品因採購決策不易變更且具有一次訂購的性質,著眼於單期問題之報童模式乃成為該產品市場中,求解零售商最佳決策之方法,以最大化供應鏈整體之期望利潤;因此,近期已有諸多研究導入協商策略於報童模式中,針對各種研究議題探討上下游之最佳決策,但這些研究皆立足於上下游具有相同的市場需求資訊的環境中進行分析,而忽略零售商因較靠近於市場,應較供應商具有較佳市場需求資訊的特性;基於上述理由,供應鏈成員如何在具有資訊不對稱的環境下,考量各項機會成本與決策優勢,進行最大化期望利潤之決策分析乃成為本研究的核心。
承上所述,本研究建立一個具有單一供應商及單一零售商的二階層供應鏈,針對具有時效性且需求不確定的短生命週期產品,在只允許零售商單期訂貨,且剩餘的產品不得作為下一期產品供應的來源的環境下,建立資訊不對稱之報童模式,針對各自獨立之上下游,在考量本身利潤最大化的環境下,依序導入數量折扣、退貨和資訊共享,在不同決策模式下,分析上下游之最佳定價與訂購決策,並探討各種協商機制所帶來之績效提升。



英文摘要 Short-life-cycle products are characterized with hard-and-fast decision of pro-
curement, demand uncertainty, a short selling season and the long manufacturing lead
time. In light of maximizing the expected pro¯t of supply chain members, a newsboy
model is often used to resolve the retailer's decision problem. Nevertheless, previous studies assume symmetric market information between the retailer and the supplier.
Therefore, this thesis considers a two-stage supply chain with one supplier and
one retailer, focuses on short-life goods restricted to sell in the current selling season,
and forms a newsboy model with asymmetric market information. By means of ap-
plying the polices of quantity discount, return and information sharing, our objective
is to determine the optimal decisions of the supply chain members and maximize the
channel pro¯ts to achieve channel coordination.



論文目次 摘要I
Abstract II
誌謝III
目錄VI
表目錄VII
圖目錄VIII
第一章緒論1
1.1 研究背景與動機. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
1.2 研究目的. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
1.3 研究流程與限制. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
1.4 論文架構. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
第二章文獻探討9
2.1 短生命週期商品與單期報童問題. . . . . . . . . . . . . . . . 9
2.1.1 短生命週期商品. . . . . . . . . . . . . . . . . . . . . . . . . . . . .9
2.1.2 單期存貨模式. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
2.1.3 傳統報童單期存貨決策. . . . . . . . . . . . . . . . . . . . . . 11
2.1.4 報童單期決策模式之相關研究議題. . . . . . . . . . . . 12
2.2 數量折扣與退貨. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13
2.2.1 數量折扣相關文獻探討. . . . . . . . . . . . . . . . . . . . . . 13
2.2.2 退貨策略相關文獻探討. . . . . . . . . . . . . . . . . . . . . . 15
2.3 市場競爭行為. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16
2.3.1 賽局理論. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
2.3.2 供應鏈中合夥關係的策略互動. . . . . . . . . . . . . . . . 18
2.4 結語. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19
第三章模式發展20
3.1 模式假設與參數設定. . . . . . . . . . . . . . . . . . . . . . . . . .21
3.1.1 模式假設. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
3.1.2 基本模式與參數設定. . . . . . . . . . . . . . . . . . . . . . . . 23
3.1.3 模式運作與流程說明. . . . . . . . . . . . . . . . . . . . . . . . 26
3.2 未考量數量折扣和退貨機制及資訊共享之決策模型. . . . . . . . . . 28
3.3 考量數量折扣和退貨機制但無資訊共享之決策模型. . . . . . . . . . 29
3.3.1 供應商決策模型. . . . . . . . . . . . . . . . . . . . . . . . . . 29
3.3.2 零售商決策模型. . . . . . . . . . . . . . . . . . . . . . . . . . 30
3.4 考量資訊共享但無數量折扣和退貨之決策模型. . . . . . . . . . . . . 32
3.5 同時考量數量折扣和退貨機制與資訊共享之決策模型. . . . . . . 34
3.6 四種決策模型之分析. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37
3.7 小結. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
第四章數值模擬分析與討論. . . . . . . . . . . . . . . . . . . . . . . . . . . 41
4.1 模擬模式之建立. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .41
4.2 模式之案例驗證與比較. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .42
4.2.1 未考量數量折扣和退貨機制及資訊共享決策模型之應用與分析. . . 43
4.2.2 考量數量折扣和退貨機制但無資訊共享決策模型之應用與分析. . . 44
4.2.3 考量資訊共享但無數量折扣和退貨決策模型之應用與分析. . . . . . . 46
4.2.4 同時考量數量折扣和退貨機制與資訊共享決策模型之應用與分析. 47
4.3 參數分析. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .49
第五章結論與未來研究方向. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56
參考文獻. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58
附錄A 導入市場需求呈常態分配之決策分析. . . . . . . . . . . . . . . 63
附錄B 不同參數設定值之分析結果. . . . . . . . . . . . . . . . . . . . . . . . 65
自述. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71
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