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系統識別號 U0026-0812200911270634
論文名稱(中文) 供應鏈中資訊分享之定價模式
論文名稱(英文) none
校院名稱 成功大學
系所名稱(中) 工業與資訊管理學系碩博士班
系所名稱(英) Department of Industrial and Information Management
學年度 93
學期 2
出版年 94
研究生(中文) 蔡宜芳
研究生(英文) Yi-Fang Tsai
電子信箱 tweebaby@gmail.com
學號 r3692121
學位類別 碩士
語文別 中文
論文頁數 58頁
口試委員 指導教授-吳植森
口試委員-利德江
口試委員-黃信豪
中文關鍵字 市場佔有率  實質選擇權  定價  資訊分享 
英文關鍵字 Real option  Market share  Information sharing  Pricing 
學科別分類
中文摘要   在供應鏈中,由於上下游之間的資訊分享會提升供應鏈中個別廠商以及整個供應鏈系統的效益,故資訊分享已成為供應鏈管理中必然採取的手段與趨勢,供應鏈中最普遍的資訊分享方式,為下游零售商提供其資訊給予上游的製造商,然而為了使零售商願意提供資訊,製造商必須付予零售商一些費用,以作為零售商願意建置資訊分享相關軟硬體設施之誘因。本研究欲針對製造商應付予零售商提供資訊所需之代價,建構出一資訊定價模式,使雙方能夠建立資訊分享機制。

  由於當零售商加入一個資訊分享體系後,將會提升製造商的隱含成長價值,同時擴大製造商的市場佔有率,故本研究將定價模式分為兩個部分,第一部分衡量製造商的成長價值,第二部分則衡量製造商的市場佔有率。在衡量隱含成長價值的部分,本研究則是利用實質選擇權 (Real option),推導出製造商公司之投資計畫價值與投資權利,進而探討製造商所握有的選擇價值。在衡量市佔率的部分,本研究欲利用馬可夫鏈 (Markov chain) 探討當零售商加入該資訊分享體系後,所引發的市佔率變化。由於資訊特性有別於傳統實質商品之特性,因此本研究希望考慮到資訊的特性,提出一個有別於傳統定價之模式,解決實際上供應鏈中資訊定價之問題。



英文摘要 none



論文目次 摘要........................................................................Ⅰ
目錄........................................................................Ⅱ
圖目錄....................................................................Ⅳ
表目錄....................................................................Ⅵ
第一章 緒論..........................................................1
 第一節 研究背景與動機..................................1
 第二節 研究目的..............................................3
 第三節 研究流程..............................................3
 第四節 研究範圍及限制..................................6
第二章 文獻探討..................................................7
 第一節 供應鏈管理中資訊分享......................7
  一、資訊分享在供應鏈中的重要性..............7
  二、資訊分享的種類與方式..........................9
  三、影響資訊分享價值之因素....................11
 第二節 資訊定價............................................12
 第三節 實質選擇權........................................15
 第四節 馬可夫鏈在市佔率上的應用............17
 第五節 網路效應............................................19
 第六節 小結....................................................20
第三章 研究方法................................................22
 第一節 問題描述............................................22
 第二節 研究架構及步驟................................23
 第三節 模式建構............................................24
  一、資訊定價模式........................................25
  二、成長價值分析........................................25
  三、市場佔有率分析....................................29
第四章 數值分析................................................37
 第一節 參數數值資料....................................37
 第二節 資訊定價之計算................................40
 第三節 模式分析............................................43
  一、網路效應................................................43
  二、標的物變異............................................47
  三、存貨成本回饋至進貨價格的幅度........48
第五章 結論與建議............................................52
 第一節 研究結論............................................52
 第二節 研究建議............................................53
參考文獻................................................................55
 一、中文部分....................................................55
 二、英文部分....................................................55
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張真卿(1997),企業的定價策略,台灣廣廈國際出版集團。

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