進階搜尋


 
系統識別號 U0026-0812200911263865
論文名稱(中文) 線上虛擬社群內聚力之實證研究
論文名稱(英文) An Empirical Study for Cohesion of Virtual Internet Community
校院名稱 成功大學
系所名稱(中) 資訊管理研究所
系所名稱(英) Institute of Information Management
學年度 93
學期 2
出版年 94
研究生(中文) 李明興
研究生(英文) Min-Hsing Lee
電子信箱 r7692121@mail.ncku.edu.tw
學號 r7692121
學位類別 碩士
語文別 英文
論文頁數 68頁
口試委員 口試委員-吳植森
口試委員-吳建興
指導教授-李再長
中文關鍵字 虛擬社群  網路社群  內聚力 
英文關鍵字 Cohesion  Virtual Community  Online Community 
學科別分類
中文摘要   近年來隨著資訊科技的快速發展,網路虛擬社群 ( Virtual community on Internet, VCI ) 的使用已與人們生活息息相關,且其應用在各個管理領域逐漸受到重視。而使用者注重的網路虛擬社群功用,也將進一步影響之後的社群內聚力( cohesion )。另一方面,網路虛擬社群可以促使電子商務的運作,可視為在網路購物上一個聚集消費者的有效通路。因此,探討影響網路虛擬社群內聚力的因子成為值得去研究的議題。此次的研究調查,藉由問卷發放進行,以實證在網路虛擬社群的使用上有那些因素將會影響出其內聚力。在研究中也將明確的指出網路虛擬社群的重要性,且經由文獻中的整理找出網路虛擬社群內聚力的因素,在文中將詳細說明研究架構、假設、抽樣及資料分析結果。經由實證上的發現「領導角色」(負相關)、「娛樂功能」、「學習功能」與「實體活動」,這四個因素對於網路虛擬社群內聚力有顯著的影響。而在研究中也發現「成員與社群的關聯性」和「溝通功能」並無顯著影響網路虛擬社群的內聚力。這研究的結果將在網路虛擬社群上的管理有所助益,其結果和管理上的意涵也將於文中加以討論和闡述。
英文摘要 With the rapid growth of Internet population, Virtual Community on Internet, VCI, is increasingly capturing the attentions of managers in various domains as well as people whose lives depend highly on Internet. In consequence, the user preferences with respect to the functions of a VCI will deeply affect the cohesion of a VCI. To support the issue of promoting electronic commerce, VCI can be an effective way to help in gathering Internet shoppers. Therefore, it is noteworthy to explore the factors that may influence the cohesion of VCI and consequently the performance of Internet marketing. About this procedure of research, the investigation had been derived by a design questionnaire, and the VCI design propensity is empirically examined to find out the factors that significantly influence the cohesion of a VCI. Moreover, this study concisely drew attention to the importance of VCI, highlighted potential determinants on cohesion of VCI, and showed the research model containing research hypotheses and sampling plan, and data analysis results. The research results indicated that the leadership (negative impact), recreation, learning and physical activity showed significant influences on cohesion of VCI. Particularly, our research findings indicated that both the relationship and communication have no significant effects on the improvement of cohesion of VCI. These research results would be of help on web community management. Discussions and implications are presented in this thesis also.
論文目次 Acknowledgement (Chinese) .............................................Ⅰ
Abstract (Chinese).....................................................Ⅱ
Abstract...............................................................Ⅲ
Table of Contents......................................................Ⅳ
Tables ................................................................Ⅵ
Figures ...............................................................Ⅶ

Chapter 1 Introduction..................................................1
1.1 Research Background and Motivation..................................2
1.2 Research Objectives.................................................4
1.3 Limitation..........................................................5
1.4 Research Procedure..................................................5
1.5 Thesis overview.....................................................7

Chapter 2 Literature Review .............................................8
2.1 Cohesion of VCI.....................................................8
2.1.1 Definition of VCI..................................................9
2.1.2 Definition of Cohesion............................................11
2.2 Leader of VCI ......................................................13
2.3 Relationships between VCI and Members..............................14
2.4 Recreations Functions of VCI.......................................17
2.5 Communication Functions of VCI.....................................18
2.6 Learning Functions of VCI..........................................19
2.7 Physical Activities of VCI.........................................21
2.8 Summary............................................................22

Chapter 3: Methodology..................................................23
3.1 Conceptual Framework...............................................23
3.2 Operational Definition.............................................24
3.3 Research Propositions and Hypotheses...............................28
3.4 Questionnarie Design...............................................30
3.5 Sampling Plan ......................................................30
3.6 Data analysis ......................................................32


Chapter 4: Analysis Results .............................................34
4.1 Sampling............................................................34
4.2 Descriptive Statistic Analysis......................................35
4.3 Factor Analysis.....................................................41
4.4 Reliability Analysis................................................45
4.5 Regression Analysis.................................................47
4.6 Liner Structure Relation............................................49
4.7 Summaries of Hypotheses Examinaton..................................53

Chapter 5: Findings and Conclusions......................................55
5.1 Findings and Suggestions............................................55
5.2 Conclusion..........................................................59
5.3 Suggestions for Future Study........................................59

References...............................................................61
Appendix: Questionnaire (in Chinese).....................................65
參考文獻 Andrews, D. C. (2002), “Audience-Specific Online Community Design”, Communications of The ACM, 45(4), 64-68.

Ba, S. (2001), “Establishing Online Trust through A Community Responsibility System”, Decision Support Systems, 31, 323-336.

Bagozzi, R. P. and Dholakia, U. M. (2002), “Intention Social Action In Virtual Communities”, Journal of Interactive Marketing, 12(2), 2-21.

Bagozzi, R. P. and Yi, Y. (1988), “On the Evaluation of Structure Equations Models”, Academic of Marketing Science, 16(1), 76-94.

Burke, K., Aytes, K. and Chidambaram, L. (2001), “Media effects on the development of cohesion and process satisfaction in computer-supported workgroups”, Information Technology & People, 14(2), 122-141.

Carver, C. (1999), “Building a virtual community for a Tele-Learning Environment”, IEEE Communications Magazine, 37(3), 181-195.

Catterall, M. and Maclaran, P. (2002), “Researching Consumers In Virtual Worlds: A Cyberspace odyssey”, Journal of Consumer Behavior, 1(3), 228-237.

Craig, D.L., Mayfield, C.I. and Gasparini, W. (2000), “Supporting Collaborative Design Groups as Design Communities”, Design Studies, 21(2), 187-204.

Cuieford, J. P. (1965), Fundamental statistic in psychology and education 4th ed., New York: McGraw-Hill.

Cummings, J. N., Butler, B. and Kraut, R. (2002), “The Quality of Online Social Relationships”, Communication of The ACM, 45(7), 103-108.

Evans, N. J. and Jarvis, P. A. (1980), “Group cohesion: A review and re-evaluation”, Small Group Behavior, 11(4), 80-89.

Forrest, R. and Kearns, Ade. (2001), “Social Cohesion, Social Capital and the Neighbourhood”, Urban Studies, 38(12), 2125-2143.

Hagel, J. and Armstrong, A. G. (1997), Net Gain: Expanding Markets through Virtual Communities, Mass: Harvard Business School.

Hesse, B. W. (1995), “Curb Cuts in the Virtual Community: Telework and Persons with Disabilities”, Proceedings of the 28th Annul Hawaii International Conference on System Science, Hawaii.

Ho, J., schraefel, m. c. and Chignell, M. (2000), “Toward an Evaluation Methodology for The Development of Research-Oriented Virtual Communities”, IEEE, 112-117.

Howard, R. (1993), The virtual community: Homesteading on the Electronic Frontier, Mass: Addison Wesley.

Igbaria, M. (1999), “The Driving Forces In The Virtual Society”, Communication of The ACM, 42(12), 64-70.

Jones, Q. and Rafaeli, S. (2000), “Time to Split, Virtually: Discourse Architecture and Community as means to Creating Vibrant Virtual Metropolises”, International Journal of Electronic Commerce & Business Media, 2000, 12(4), 214-223.

Kozinets, R. V. (1999), “E-Tribalized Marketing?: The Strategic Implications of Virtual Communities of Consumption”, European Management Journal, 17(3), 256-264.

Lai, V. S., and Mahapatra, R. K. (1997), “Exploring the research in information technology implementation”, Information & Management, 32, 187-201.

Lee, F. S. L., Vogel, D. and Limayem, M. (2003), “Virtual Community Informatics: A Review and Research Agenda”, Journal of Information Technology Theory and Application, 5(1), 47-61.

Mbaatyo, A. (2001), “Business Cohesion: Managing Schools of Business in the Age of Knowledge”, S. A. M. Advanced Management Journal, 66(2), 29-44.

McGrath, J. E. (1984), Groups: Interaction and performance, Englewood Cliffs, NJ: Prentice-Hall.

Regina, B. S. (2002), “Considering social cohesion in quality of life assessments: Concept and measurement”, Social Indicators Research, 58, 403-428.

Romm, C. and Clarke, R. J. (1995), “Virtual Community Research Theme: A Preliminary Draft for a Comprehensive Model”, Proceedings of the 6th Australasian Conference On information Systems Perth, 1995.

Romm, C., Pliskin, N. and Clarke, R. (1997), “Virtual Communities and Society: Toward An Integrative Three Phase Model”, International Journal of Information Management, 17(4), 261-270.

Rothaermel, F. T. and Sugiyama, S. (2001), “Virtual Internet communities and commercial success: individual and community-level, theory grounded in the atypical case of TimeZone.com”, Journal of Management, 27, 297-312.

Schumacker R. E. and Lomax R. G. (1996), A beginner's guide to Structural Equation Modeling. Mahwah: Lawrence Erlbaum Associates.

Suh, K. S. (1999), “Impact of communication medium on task performance and satisfaction: an examination of media-richness theory”, Information and Management, 35(5), 295-312.

Turner, J. W., Grube, J. A. and Meyers, J. (2001), “Developing An Optimal Match Within Online Communities: An Exploration of CMC Support Communities and Traditional Support”, Journal of Communication, 51(2), 231-251.

Venkatesh, M. (2003), “The Community Network Lifecycle: A Framework for Research and Action”, The Information Society, 19, 339-347.

Walther, J. B. (1992), “A longitudinal experiment on relational tone in computer-mediated and face to face interaction”, Proceeding of the Twenty-Fifth Hawaii International Conference on System Sciences, IEEE Computer Society Press, Los Alamitos, Ca, 4, 220-231.

Wellman, B., and Gulia, M. (1999). Net-surfers don’t ride alone: Wirtual communities as communities. In B. Wellman (Ed.), Networks in the global village. Boulder, CO: Westview Press. 331-336.

Williams, R. L. and Cothrel, J. (2000), “Four Smart Way to Run Online Communities”, MIT Sloan Management Review, 41(4), 81-91.

Workman, M., Kahnweiler, W. and Bommer, W. (2003), “The effects of cognitive style and media richness on commitment to telework and virtual teams”, Journal of Vocational Behavior, 63(2), 199-219.
論文全文使用權限
  • 同意授權校內瀏覽/列印電子全文服務,於2005-06-09起公開。
  • 同意授權校外瀏覽/列印電子全文服務,於2005-06-09起公開。


  • 如您有疑問,請聯絡圖書館
    聯絡電話:(06)2757575#65773
    聯絡E-mail:etds@email.ncku.edu.tw