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系統識別號 U0026-0812200911073697
論文名稱(中文) 中小企業的轉捩與相關問題探討 –個案調查法
論文名稱(英文) A Study on the Turnaround and the Related Problems of Small- and Medium- Sized Enterprises – A Case Survey Approach
校院名稱 成功大學
系所名稱(中) 企業管理學系碩博士班
系所名稱(英) Department of Business Administration
學年度 92
學期 2
出版年 93
研究生(中文) 林美辰
研究生(英文) MEI-CHEN LIN
學號 r4691408
學位類別 碩士
語文別 英文
論文頁數 71頁
口試委員 指導教授-葉桂珍
口試委員-劉宗其
口試委員-張心馨
中文關鍵字 個案調查法  轉捩  組織生命週期  中小企業 
英文關鍵字 Turnaround  Organizational life cycle  SME (Small- and Medium- Sized Enterprise)  Case survey 
學科別分類
中文摘要   中小企業在台灣經濟成長的過程中,扮演著極為重要的角色,就連世界聞名的台灣經濟奇蹟,也得歸功於中小企業的貢獻。在世界各國,中小企業也都是全國受雇員工的主要來源。因此,中小企業的重要性不言可喻。然而,中小企業的存活率卻遠不如大企業來的高,成功的中小企業多經歷過轉捩的過程。本文採用個案調查法,利用次級資料,試圖歸納出成功的中小企業發生轉捩的時間、原因及成功轉捩所採取的策略。文中的生命週期共分為四階段,主要是採自Dodge and Robbins (1992) 的模型。本研究所推測的結果如下:
  1. 中小企業的轉捩點很可能多發生在第一和第三階段。在第一階段的原因可能是因為企業(尤其是中小企業)在成立初期比較不穩定,加上對市場不熟悉,所以比較容易發生轉捩;企業到了第三階段,開始面臨成長趨緩,因此企業會想要做些轉變來突破。
  2. 造成中小企業轉捩的原因很可能多為外部,而非內部。
  3. 外部市場問題是中小企業第一階段可能較常面臨的問題。
  4. 外部競爭問題是中小企業第一階段可能較常面臨的問題。          
  5. 中小企業在面臨外部問題時,較可能採取”策略性的(strategic)”策略加以解決;而當面臨內部問題時,則較傾向採取”行政的 (administrative)”策略解決。
英文摘要   The success of SMEs (Small- and Medium- Sized Enterprises) in Taiwan has been well acknowledged. In addition, SMEs also have been the primary source of employment creation worldwide over the last decade. Till now, the amount of SMEs is still growing rapidly than large enterprises over time. However, most of them can not exist long. This study utilizes a case survey – analyses of published cases – to probe the difficulties that companies may encounter in the different stages of the organizational life cycle and the key factors for successful turnarounds in Taiwan. In this study, Dodge and Robbins’ (1992) four-stage organizational life cycle was adopted. Several findings of SME may be drawn from this study:
  1. SMEs’ turnarounds seem to occur in their first and the third life cycle stage often. This result may be due to that companies, especially SMEs, are usually unstable in the stage one. They might be unfamiliar with the market, or even worse, lacking for steady supply of resources at the beginning years. In terms of the third stage, companies would face the sales decline.
  2. External problems seem to be the main turnaround causes
  3. The external market problems (EM) seem to be the main causes for those turnarounds occurring in the first life cycle stage
  4. The external competition problems (EC) seem to be the main causes for those turnarounds occurring in the third life cycle stage
  5. Most external problems would be solved by strategic approaches, while most internal problems would be solved by administrative approaches
論文目次 Contents

CHAPTER 1 INTRODUCTION 1
1-1 RESEARCH MOTIVE 1
1-2 RESEARCH PURPOSE 3
1-3 METHODOLOGY 3

CHAPTER 2 LITERATURE REVIEW 5
2-1 ORGANIZATIONAL LIFE CYCLE 5
2-1-1. THE FIVE-STAGE SMALL BUSINESS GROWTH MODEL BY CHURCHILL AND LEWIS (1983) 5
2-1-2. THE THREE-STAGE ORGANIZATIONAL DEVELOPMENT MODEL BY SMITH AND GANNON (1987) 7
2-1-3. THE FOUR-STAGE ORGANIZATIONAL LIFE CYCLE FOR SMALL BUSINESS BY DODGE AND ROBBINS (1992) 8
2-1-4. THE FOUR-STAGE ORGANIZATIONAL LIFE CYCLE MODEL FOR SMALL NEW ZEALAND WINERIES BY BEVERLAND AND LOCKSHIN (2001) 10
2-2 A SUMMARIZATION OF THE ORGANIZATIONAL LIFE CYCLE MODEL 12
2-3 TURNAROUND 18
2-3-1. BUSINESS TURNAROUND AND THE CAUSES 18
2-3-2. THE TURNAROUND STRATEGIES 20

CHAPTER 3 REASERCH METHOD 23
3-1 THE CASE SURVEY APPROACH 23
3-2 SELECTION OF A RELEVANT CASE DATA SET 25
3-3 OPERATIONALIZATION DEFINITIONS OF THE RESEARCH VARIABLES 26
3-3-1. STAGES OF THE ORGANIZATIONAL LIFE CYCLE 26
3-3-2. TURNAROUND 28
3-3-3. THE TURNAROUND CAUSES 29
3-3-4. THE TURNAROUND STRATEGIES 31
3-4 DESIGN OF THE CODING SCHEME 33
3-5 MULTIPLE CODING AND INTERRATER RELIABILITY 37
3-5-1. MULTIPLE CODING 37
3-5-2. MEASURING INTERRATER RELIABILITY AND RESOLVING CODING DISCREPANCIES 42

CHAPTER 4 THE RESULTS 44
4-1 SUMMARY OF THE ANALYSIS OF THE TEN CASES 44
4-2 WHEN WOULD A TURNAROUND OCCUR? 55
4-3 THE POSSIBLE TURNAROUND CAUSES IN DIFFERENT LIFE CYCLE STAGE 56
4-4 THE TURNAROUND STRATEGIES 58

CHAPTER 5 CONCLUSIONS AND SUGGESTIONS 62
5-1 CONCLUSIONS 62
5-2 RESEARCH CONTRIBUTION 65
5-3 RESEARCH LIMIT AND SUGGESTION 66

REFERENCE 67
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