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系統識別號 U0026-0812200910353091
論文名稱(中文) 公平性對通路關係品質影響之研究
論文名稱(英文) The Impact of Justice on Channel Relationship Quality
校院名稱 成功大學
系所名稱(中) 企業管理學系碩博士班
系所名稱(英) Department of Business Administration
學年度 91
學期 1
出版年 92
研究生(中文) 丁學勤
研究生(英文) Shueh-Chin Ting
學號 r4888102
學位類別 博士
語文別 中文
論文頁數 178頁
口試委員 口試委員-吳萬益
口試委員-陳振燧
口試委員-蔡東峻
口試委員-曾光華
指導教授-陳正男
中文關鍵字 通路關係品質  滿意度  公平性  信任  承諾  關係行銷 
英文關鍵字 relationship marketing  satisfaction  trust  channel relationship quality  justice  commitment 
學科別分類
中文摘要   由組織行為與應用心理學等方面的文獻發現公平性是個非常重要的概念,但在通路關係的研究上卻付諸闕如,因此本研究融入公平性的概念,全面性地探討公平性對通路關係品質的影響效果,並且探討常用來衡量關係品質的三個構念:滿意度、信任與承諾三者間的互動關係。探討的主題包括公平性與通路關係品質整體構念間的關係,分配公平性、程序公平性與互動公平性對通路關係品質影響的主效果與交互效果,高公平性與低公平性對通路關係品質的不對稱影響,最後提出雙領域關係品質模式,以說明各種型態的公平性、滿意度、信任與承諾間的關係。
  本研究以台灣全省的零售商為研究母體,以立意抽樣的方式取得研究樣本,並以人員訪問調查法收集零售商對其供應商在公平性、滿意度、信任與承諾的知覺之資料,共得1009份有效問卷,構念衡量通過內部一致性、構面單一性、收斂效度與區別效度的檢測之後,再經由統計套裝軟體AMOS 3.6與SPSS 10.0進行假設檢定分析。
  研究結果發現公平性與通路關係品質有密切的關係;分配公平性、程序公平性與互動公平性對通路關係品質的影響不僅具有主效果而且有交互效果;低公平性對通路關係品質的影響效果比高公平性大;本研究提出的雙領域關係品質模式得到本研究實證的支持,可以說明各種型態的公平性、滿意度、信任與承諾間分別於「結果面」與「程序面」的連結關係。最後,提出理論意涵與管理意涵。
英文摘要   The literature of organizational behavior and applied psychology showed that justice is a very important concept, but it is very few applied on the studies of channel relationship. Therefore, this study combines the concept of justice with the channel relationship to widely explore the effects of justice on channel relationship quality and explore the relationships among satisfaction, trust and commitment which often used as the constructs to measure relationship quality. The topics of this study include first, to explore the relationship of global justice and global channel relationship quality; second, the main effects and the interactive effects of distributive justice, procedural justice and interactional justice on channel relationship quality; third, the asymmetrical effect of high justice and low justice on channel relationship quality; finally, to propose the two domains relationship quality model to describe the typological relationships of justice, satisfaction, trust and commitment.
  The studied population is retailers in Taiwan. The samples were decided by the purposive sampling method. The data were collected by personal interview survey about the justice, satisfaction, trust and commitment which retailers evaluated on their suppliers. All valid questionnaires are 1009 copies. After passing the tests of internal consistency, unidimensionality, convergent validity, and discriminant validity, then the data were analyzed for the hypothesis tests by the statistical package softwares of AMOS 3.6 and SPSS 10.0.
  Empirical results indicate that there is a very close relationship between justice and channel relationship quality; there are not only main effects but also interactive effects of distributive justice, procedural justice and interactional justice on channel relationship quality; low justice has a greater impact on channel relationship quality than high justice; the two domains relationship quality model proposed by this study is supported by the empirical study. This model illustrates the linkages of various types of justice, satisfaction, trust and commitment in the outcome aspect and the process aspect, respectively. Finally, some suggestions for further research are discussed and some implications for management are also forwarded.
論文目次 中文摘要……………………………………………………I
英文摘要……………………………………………………II
誌謝…………………………………………………………IV
目錄…………………………………………………………V
表目錄………………………………………………………VII
圖目錄………………………………………………………IX

第壹章 緒論……………………………………………… 1
  第一節 研究動機…………………………………… 1
  第二節 研究目的…………………………………… 8
  第三節 研究範圍與限制…………………………… 9

第貳章 文獻探討與研究假設……………………………11
  第一節 公平性的概念………………………………11
  第二節 滿意度的概念………………………………21
  第三節 信任的概念…………………………………24
  第四節 承諾的概念…………………………………33
  第五節 公平性對整體滿意度的影響………………42
  第六節 公平性對整體信任的影響…………………45
  第七節 公平性對整體承諾的影響…………………46
  第八節 整體滿意度對整體信任的影響……………49
  第九節 整體信任對整體承諾的影響………………51
  第十節 整體滿意度對整體承諾的影響……………53
  第十一節 三種公平性間的交互作用………………54
  第十二節 高低公平性對關係品質的不對稱影響…58
  第十三節 雙領域關係品質模式的概念……………60
  第十四節 研究架構…………………………………71

第參章 研究方法…………………………………………73
  第一節 變數操作性定義與衡量……………………73
  第二節 問卷前測與問卷修正………………………84
  第三節 實證研究對象 …………………………… 104
  第四節 資料分析方法 …………………………… 106

第肆章 研究結果 ……………………………………… 108
  第一節 構念衡量的信度與效度 ………………… 108
  第二節 各構念資料的分佈 ……………………… 114
  第三節 整體公平性、整體滿意度、
      整體信任與整體承諾之關係 …………… 116
  第四節 分配公平性、程序公平性與
      互動公平性對關係品質的主效果 ……… 120
  第五節 分配公平性、程序公平性與
      互動公平性對關係品質的交互效果 …… 124
  第六節 高低公平性對關係品質的不對稱影響 … 128
  第七節 各種型態的公平性、滿意度、
      信任與承諾間的關係 …………………… 131

第伍章 結論與建議 …………………………………… 141
  第一節 結論 ……………………………………… 141
  第二節 對實務業者的建議 ……………………… 147
  第三節 對後續研究者的建議 …………………… 150

參考文獻 ………………………………………………… 153
附錄一前測問卷 ………………………………………… 170
附錄二正式問卷 ………………………………………… 174
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