||The Impact of Justice on Channel Relationship Quality
||Department of Business Administration
channel relationship quality
本研究以台灣全省的零售商為研究母體，以立意抽樣的方式取得研究樣本，並以人員訪問調查法收集零售商對其供應商在公平性、滿意度、信任與承諾的知覺之資料，共得1009份有效問卷，構念衡量通過內部一致性、構面單一性、收斂效度與區別效度的檢測之後，再經由統計套裝軟體AMOS 3.6與SPSS 10.0進行假設檢定分析。
The literature of organizational behavior and applied psychology showed that justice is a very important concept, but it is very few applied on the studies of channel relationship. Therefore, this study combines the concept of justice with the channel relationship to widely explore the effects of justice on channel relationship quality and explore the relationships among satisfaction, trust and commitment which often used as the constructs to measure relationship quality. The topics of this study include first, to explore the relationship of global justice and global channel relationship quality; second, the main effects and the interactive effects of distributive justice, procedural justice and interactional justice on channel relationship quality; third, the asymmetrical effect of high justice and low justice on channel relationship quality; finally, to propose the two domains relationship quality model to describe the typological relationships of justice, satisfaction, trust and commitment.
The studied population is retailers in Taiwan. The samples were decided by the purposive sampling method. The data were collected by personal interview survey about the justice, satisfaction, trust and commitment which retailers evaluated on their suppliers. All valid questionnaires are 1009 copies. After passing the tests of internal consistency, unidimensionality, convergent validity, and discriminant validity, then the data were analyzed for the hypothesis tests by the statistical package softwares of AMOS 3.6 and SPSS 10.0.
Empirical results indicate that there is a very close relationship between justice and channel relationship quality; there are not only main effects but also interactive effects of distributive justice, procedural justice and interactional justice on channel relationship quality; low justice has a greater impact on channel relationship quality than high justice; the two domains relationship quality model proposed by this study is supported by the empirical study. This model illustrates the linkages of various types of justice, satisfaction, trust and commitment in the outcome aspect and the process aspect, respectively. Finally, some suggestions for further research are discussed and some implications for management are also forwarded.
第壹章 緒論……………………………………………… 1
第一節 研究動機…………………………………… 1
第二節 研究目的…………………………………… 8
第三節 研究範圍與限制…………………………… 9
第三節 實證研究對象 …………………………… 104
第四節 資料分析方法 …………………………… 106
第肆章 研究結果 ……………………………………… 108
第一節 構念衡量的信度與效度 ………………… 108
第二節 各構念資料的分佈 ……………………… 114
整體信任與整體承諾之關係 …………… 116
互動公平性對關係品質的主效果 ……… 120
互動公平性對關係品質的交互效果 …… 124
第六節 高低公平性對關係品質的不對稱影響 … 128
信任與承諾間的關係 …………………… 131
第伍章 結論與建議 …………………………………… 141
第一節 結論 ……………………………………… 141
第二節 對實務業者的建議 ……………………… 147
第三節 對後續研究者的建議 …………………… 150
參考文獻 ………………………………………………… 153
附錄一前測問卷 ………………………………………… 170
附錄二正式問卷 ………………………………………… 174
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