進階搜尋


   電子論文尚未授權公開,紙本請查館藏目錄
(※如查詢不到或館藏狀況顯示「閉架不公開」,表示該本論文不在書庫,無法取用。)
系統識別號 U0026-0808201812135800
論文名稱(中文) Online Impulse Buying: Enticement and Engagement of Advertisement Content with Joint Consumption Effect on Facebook
論文名稱(英文) Online Impulse Buying: Enticement and Engagement of Advertisement Content with Joint Consumption Effect on Facebook
校院名稱 成功大學
系所名稱(中) 國際經營管理研究所碩士在職專班
系所名稱(英) Institute of International Management (IIMBA--Master)(on the job class)
學年度 106
學期 2
出版年 107
研究生(中文) 林昭妤
研究生(英文) CHAO YU LIN
學號 RA7041216
學位類別 碩士
語文別 英文
論文頁數 97頁
口試委員 指導教授-陳正忠
召集委員-王鈿
口試委員-張巍勳
中文關鍵字 衝動購物  臉書行銷  電子商務 
英文關鍵字 Impulse Buying  Facebook Advertising  Electronic Commerce  Joint Consumption  Enticement  Engagement 
學科別分類
中文摘要 衝動購物已日漸成為消費行為中重要的一環,本研究應用多種研究方法,想了解在行銷廣告的吸引力和帶來的黏著度如何影響消費者在衝動購物上的決定,並探討集體消費是否會影響衝動購物的意象。 在學術上,此研究更清楚得為衝動購物文獻添加了集體消費因素,去思考衝動購物不僅是個人的決定,集體消費(環境因素)也必須被考慮;而此研究也幫助社群廣告行銷的相關人員更能掌握廣告的設計與黏著度如何去影響後續的衝動購物意願。
英文摘要 Impulse buying has been a phenomenon appeared and happened in our life, this research try to understand more in impulse buying context. The present research implies mix method to investigate the application of enticement and engagement on social network site advertisement and joint consumption effect to people’s impulse buying intention. There are three studies in this research including (1) understand the joint consumption effect in impulse buying intention (interview) (2) understand the influence of different level of enticement and joint consumption effect in social network site advertisement toward impulse buying intention (experiment) (3) understand the influence of different level of enticement and engagement in social network site advertisement toward impulse buying intention (experiment).
Academically, this paper helps researchers to have a new direction, consider the influence of social factors (joint consumption) in impulse buying and social network sites advertisement context. Practically, it suggests social network site’s advertiser may consider the design of advertisement by different format of post that may entice users to understand more and engage them to involve in more about the product. This research gives a big picture about the application of design and creation of sharing experience in advertisement for experience goods.
論文目次 TABLE OF CONTENTS
ABSTRACT I
ACKNOWLEDGEMENTS II
TABLE OF CONTENTS III
LIST OF TABLES VII
LIST OF FIGURES I
CHAPTER ONE INTRODUCTION 1
1.1 Research Background. 1
1.2 Research Gap and Motivation. 8
1.3 Research Objectives and Contribution. 10
1.4 Research Procedure. 12
CHAPTER TWO LITERATURE REVIEW 14
2.1 Theoretical Background. 14
2.1.1 Latent State Trait Theory. 14
2.1.2 Impulse Buying. 17
2.1.3 Urge to Buy Impulsively. 20
2.1.4 Impulsiveness. 21
2.1.5 Enticement of Advertisement Content. 22
2.1.6 Engagement of Advertisement Content. 25
2.1.7 Joint Consumption. 27
2.2 Hypothesis Development. 29
2.2.1 The Enticement toward Urge to Buy Impulsively. 29
2.2.2 The Engagement toward Urge to Buy Impulsively. 31
2.2.3 Joint Consumption toward Urge to Buy Impulsively. 33
2.2.4 Impulsiveness and Interaction Effect toward Urge to Buy Impulsively. 36
CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY 39
3.1 Conceptual Framework. 39
3.2 Research Design. 40
3.3 Definition of Variables. 43
3.4 Summary of Hypotheses. 44
3.5 Manipulation Check. 44
3.5.1 Manipulation Check for Enticement. 44
3.5.2 Manipulation Check for Engagement. 45
3.5.3 Manipulation Check for Joint Consumption. 46
3.6 Construct Measurement. 47
3.6.1 Enticement. 47
3.6.2 Engagement. 47
3.6.3 Joint Consumption. 47
3.6.4 Impulsiveness. 47
3.6.5 Urge to Buy Impulsively. 48
3.7 Stimuli development and Procedures. 48
3.7.1 Study 2- Qualitative Interview. 48
3.7.2 Study 1 and Study3- Experiment. 49
3.8 Sampling Plan. 50
3.8.1 Study 2. 50
3.8.2 Study 1 and Study 3. 50
3.9 Control Variables. 51
3.10 Data Analysis Procedure. 51
3.10.1 MAXQDA. 51
3.10.2 Factor Analysis. 52
3.10.3 Analysis of Variance (ANOVA). 52
3.10.4 Descriptive Statistical Analysis. 52
3.10.5 Analysis of Covariance (ANCOVA) 52
3.10.6 Regression Analysis. 52
CHAPTER FOUR RESEARCH RESULTS 54
4.1 Quantitative Research Result (Study 1) 54
4.1.1 Data Collection and Characteristic of the Respondents. 54
4.1.2 Descriptive Statistics. 56
4.1.3 Manipulation check, Factor analysis and Control Variables. 57
4.1.4 Main effects, interaction effects and findings 59
4.2 Qualitative Research Result (Study 2) 62
4.2.1 Interview Procedure and Characteristics of Respondents. 62
4.2.2 Interview Finding. 63
4.3 Quantitative Research Result (Study 3) 66
4.3.1 Data Collection and Characteristic of the Respondents. 66
4.3.2 Descriptive Statistics 68
4.3.3 Manipulation check, Factor analysis and Control Variables. 69
4.2.3 Main effects, interaction effects and findings 71
CHAPTER FIVE CONCLUSION AND SUGGESTIONS 74
5.1 Research Discussion and Conclusions. 74
5.2 Theoretical contributions. 75
5.3 Managerial Implications. 76
5.4 Research Limitation and Suggestion for Future Research. 78
REFERENCES 79
APPENDIX 86

參考文獻 Adelaar, T., Chang, S., Lancendorfer, K. M., Lee, B., & Morimoto, M. (2003). Effects of media formats on emotions and impulse buying intent. Journal of Information Technology, 18(4), 247-266.
Agarwal, R., & Karahanna, E. (2000). Time flies when you're having fun: Cognitive absorption and beliefs about information technology usage. Mis Quarterly, 24(4), 665-694.
Ainslie, G. (1975). Specious reward: A behavioral theory of impulsiveness and impulse control. Psychological Bulletin, 82(4), 463.
Akehurst, G. (2009). User generated content: The use of blogs for tourism organisations and tourism consumers. Service Business, 3(1), 51.
Allport, G. W. (2016). Studies in expressive movement: Read Books Ltd.
Amel, G., Maachou, D. E. K., & Elyas, S. (2014). Exploring women motivations toward impulse buying behavior in Algeria. Romanian Journal of Marketing, 0(2), 30.
Barrett, M., Davidson, E., Prabhu, J., & Vargo, S. L. (2015). Service innovation in the digital age: Key contributions and future directions. MIS Quarterly, 39(1), 135-154.
Beatty, S. E., & Ferrell, M. E. (1998). Impulse buying: Modeling its precursors. Journal of retailing, 74(2), 169-191.
Belk, R. W. (1975). Situational variables and consumer behavior. Journal of Consumer research, 2(3), 157-164.
Bellman, S., Lohse, G. L., & Johnson, E. J. (1999). Predictors of online buying behavior. Communications of the ACM, 42(12), 32-38.
Benur, A. M., & Bramwell, B. (2015a). Tourism product development and product diversification in destinations. Tourism Management, 50(0), 213-224.
Benur, A. M., & Bramwell, B. (2015b). Tourism product development and product diversification in destinations. Tourism Management, 50, 213-224.
Bhargave, R., & Montgomery, N. V. (2013). The social context of temporal sequences: Why first impressions shape shared experiences. Journal of Consumer Research, 40(3), 501-517.
Buhalis, D., & Law, R. (2008). Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research. Tourism Management, 29(4), 609-623.
Burnkrant, R. E., & Cousineau, A. (1975). Informational and normative social influence in buyer behavior. Journal of Consumer Research, 2(3), 206-215.
Calder, B. J., Malthouse, E. C., & Schaedel, U. (2009). An experimental study of the relationship between online engagement and advertising effectiveness. Journal of Interactive Marketing, 23(4), 321-331.
Camerer, C., Loewenstein, G., & Prelec, D. (2005). Neuroeconomics: How neuroscience can inform economics. Journal of Economic Literature, 43(1), 9-64.
Campbell, D. E., & Wright, R. T. (2008). Shut-up I don't care: Understanding the role of relevance and interactivity on customer attitudes toward repetitive online advertising. Journal of Electronic Commerce Research, 9(1), 62.
Chan, N. L., & Guillet, B. D. (2011). Investigation of social media marketing: How does the hotel industry in Hong Kong perform in marketing on social media websites? Journal of Travel & Tourism Marketing, 28(4), 345-368.
Chaplin, W. F., John, O. P., & Goldberg, L. R. (1988). Conceptions of states and traits: Dimensional attributes with ideals as prototypes. Journal of Personality and Social Psychology, 54(4), 541.
Chen, J. V., Su, B.-c., & Widjaja, A. E. (2016a). Facebook C2C social commerce: A study of online impulse buying. Decision Support Systems, 83(0), 57-69.
Chen, J. V., Su, B.-c., & Widjaja, A. E. (2016b). Facebook C2C social commerce: A study of online impulse buying. Decision Support Systems, 83, 57-69.
Coyle, J. R., & Thorson, E. (2001). The effects of progressive levels of interactivity and vividness in web marketing sites. Journal of advertising, 30(3), 65-77.
Culnan, M. J., McHugh, P. J., & Zubillaga, J. I. (2010). How large US companies can use Twitter and other social media to gain business value. MIS Quarterly Executive, 9(4).
Cyr, D., Head, M., & Ivanov, A. (2009). Perceived interactivity leading to e-loyalty: Development of a model for cognitive–affective user responses. International Journal of Human-computer Studies, 67(10), 850-869.
Dahlén, M., Rasch, A., & Rosengren, S. (2003). Love at first site? A study of website advertising effectiveness. Journal of Advertising Research, 43(1), 25-33.
Dawson, S., & Kim, M. (2009). External and internal trigger cues of impulse buying online. Direct Marketing: An International Journal, 3(1), 20-34.
de Kervenoael, R., Aykac, D. S. O., & Palmer, M. (2009). Online social capital: Understanding e-impulse buying in practice. Journal of Retailing and Consumer Services, 16(4), 320-328.
Dholakia, U. M. (2000). Temptation and resistance: An integrated model of consumption impulse formation and enactment. Psychology & Marketing, 17(11), 955-982.
Dimoka, A., Hong, Y., & Pavlou, P. A. (2012). On product uncertainty in online markets: Theory and evidence. MIS quarterly(0), 395-426.
Dittmar, H., Beattie, J., & Friese, S. (1996). Objects, decision considerations and self-image in men's and women's impulse purchases. Acta Psychologica, 93(1), 187-206.
Dittmar, H., & Bond, R. (2010). I want it and I want it now: Using a temporal discounting paradigm to examine predictors of consumer impulsivity. British Journal of Psychology, 101(4), 751-776.
Donthu, N., & Garcia, A. (1999). The internet shopper. Journal of Advertising Research, 39(3), 52-52.
Dudycha, G. J. (1936). An objective study of punctuality in relation to personality and achievement. 0: Columbia university.
Erdoğmuş, İ. E., & Tatar, Ş. B. (2015). Drivers of social commerce through brand engagement. Procedia-Social and Behavioral Sciences, 207(0), 189-195.
Etkin, J. (2016). Choosing Variety for Joint Consumption. Journal of Marketing Research, 53(6), 1019-1033.
Eysenck, H. J. (1983). Cicero and the state-trait theory of anxiety: Another case of delayed recognition. American Psychologist, 38(1), 114.
Featherman, M., Wright, R. T., Thatcher, J. B., Zimmer, J. C., & Pak, R. (2011). The influence of interactivity on e-service offerings: An empirical examination of benefits and risks. AIS Transactions on Human-Computer Interaction, 3(1), 1-25.
Fortin, D. R., & Dholakia, R. R. (2005). Interactivity and vividness effects on social presence and involvement with a web-based advertisement. Journal of business research, 58(3), 387-396.
Gaski, J. F., & Etzel, M. J. (1986). The index of consumer sentiment toward marketing. The Journal of Marketing(0), 71-81.
Gefen, D., Karahanna, E., & Straub, D. W. (2003). Trust and TAM in online shopping: An integrated model. MIS quarterly, 27(1), 51-90.
Ghani, J. A., & Deshpande, S. P. (1994). Task characteristics and the experience of optimal flow in human—computer interaction. The Journal of Psychology, 128(4), 381-391.
Girard, T., Korgaonkar, P., & Silverblatt, R. (2003). Relationship of type of product, shopping orientations, and demographics with preference for shopping on the Internet. Journal of Business and Psychology, 18(1), 101-120.
Grabner-Kräuter, S. (2009). Web 2.0 social networks: The role of trust. Journal of Business Ethics, 90(4), 505-522.
Granbois, D. H. (1968). Improving the study of customer in-store behavior. The Journal of Marketing(0), 28-33.
Han, Y. K., Morgan, G. A., Kotsiopulos, A., & Kang-Park, J. (1991). Impulse buying behavior of apparel purchasers. Clothing and Textiles Research Journal, 9(3), 15-21.
Harris, L., & Dennis, C. (2011). Engaging customers on Facebook: Challenges for e‐retailers. Journal of Consumer Behaviour, 10(6), 338-346.
Hartman, C. L., & Kiecker, P. L. (1991). Marketplace influencers at the point of purchase: The role of purchase pals in consumer decision making. Enhancing knowledge development in marketing(0), 461-469.
Hartshorne, H., & May, M. A. (1928). 1930. Studies in the nature of character, 3.
Hausman, A. (2000). A multi-method investigation of consumer motivations in impulse buying behavior. Journal of Consumer Marketing, 17(5), 403-426.
Hertzog, C., & Nesselroade, J. R. (1987a). Beyond autoregressive models: Some implications of the trait-state distinction for the structural modeling of developmental change. Child development, 93-109.
Hertzog, C., & Nesselroade, J. R. (1987b). Beyond autoregressive models: Some implications of the trait-state distinction for the structural modeling of developmental change. Child Development(0), 93-109.
Higgins, E. T. (1989). Self-discrepancy theory: What patterns of self-beliefs cause people to suffer? Advances in Experimental Social Psychology, 22(0), 93-136.
Hoffman, D. L., & Novak, T. P. (1996). Marketing in hypermedia computer-mediated environments: Conceptual foundations. The Journal of Marketing, 50-68.
Jiang, Z., & Benbasat, I. (2004). Virtual product experience: Effects of visual and functional control of products on perceived diagnosticity and flow in electronic shopping. Journal of Management Information Systems, 21(3), 111-147.
Jiang, Z., & Benbasat, I. (2007). Research note—investigating the influence of the functional mechanisms of online product presentations. Information Systems Research, 18(4), 454-470.
Jiang, Z., Chan, J., Tan, B. C., & Chua, W. S. (2010). Effects of interactivity on website involvement and purchase intention. Journal of the Association for Information Systems, 11(1), 34.
Kacen, J. J., & Lee, J. A. (2002). The influence of culture on consumer impulsive buying behavior. Journal of Consumer Psychology, 12(2), 163-176.
Kahn, W. A. (1990). Psychological conditions of personal engagement and disengagement at work. Academy of Management Journal, 33(4), 692-724.
Kang, J.-Y. M., & Johnson, K. K. (2015). F-Commerce platform for apparel online social shopping: Testing a Mowen’s 3M model. International Journal of Information Management, 35(6), 691-701.
Kasavana, M. L., Nusair, K., & Teodosic, K. (2010). Online social networking: Redefining the human web. Journal of Hospitality and Tourism Technology, 1(1), 68-82.
Kashdan, T. B., & Fincham, F. D. (2004). Facilitating curiosity: A social and self‐regulatory perspective for scientifically based interventions. Positive Psychology in Practice(0), 482-503.
Kashdan, T. B., Rose, P., & Fincham, F. D. (2004). Curiosity and exploration: Facilitating positive subjective experiences and personal growth opportunities. Journal of Personality Assessment, 82(3), 291-305.
Kettanurak, V. N., Ramamurthy, K., & Haseman, W. D. (2001). User attitude as a mediator of learning performance improvement in an interactive multimedia environment: an empirical investigation of the degree of interactivity and learning styles. International Journal of Human-Computer Studies, 54(4), 541-583.
Khaslavsky, J., & Shedroff, N. (1999). Understanding the seductive experience. Communications of the ACM, 42(5), 45-49.
Kiecker, P., & Hartman, C. L. (1993). Purchase pal use: Why buyers choose to shop with others. Paper presented at the 1993 AMA winter educators’ conference proceedings.
Kiecker, P., & Hartman, C. L. (1994). Predicting buyers' selection of interpersonal sources: The role of strong ties and weak ties. ACR North American Advances.
Koch, G., Füller, J., & Brunswicker, S. (2011a). Online crowdsourcing in the public sector: How to design open government platforms. Online Communities and Social Computing, 203-212.
Koch, G., Füller, J., & Brunswicker, S. (2011b). Online crowdsourcing in the public sector: How to design open government platforms. Online Communities and Social Computing(0), 203-212.
Kollat, D. T., & Willett, R. P. (1967). Customer impulse purchasing behavior. Journal of Marketing Research, 21-31.
Laesser, C., & Dolnicar, S. (2012). Impulse purchasing in tourism–learnings from a study in a matured market. Anatolia, 23(2), 268-286.
Li, H., Daugherty, T., & Biocca, F. (2002). Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention: The mediating role of presence. Journal of Advertising, 31(3), 43-57.
Liang, T.-P., & Turban, E. (2011). Introduction to the special issue social commerce: A research framework for social commerce. International Journal of Electronic Commerce, 16(2), 5-14.
Liu, Y., Li, H., & Hu, F. (2013). Website attributes in urging online impulse purchase: An empirical investigation on consumer perceptions. Decision Support Systems, 55(3), 829-837.
Loewenstein, G. (1994). The psychology of curiosity: A review and reinterpretation. Psychological Bulletin, 116(1), 75.
Luo, X. (2005). How does shopping with others influence impulsive purchasing? Journal of Consumer psychology, 15(4), 288-294.
Maloney, J. C. (2000). Curiosity versus disbelief in advertising. Journal of Advertising Research, 40(6), 7-13.
Mayo, E. J., & Jarvis, L. P. (1981). The psychology of leisure travel. Effective marketing and selling of travel services. 0: CBI Publishing Company, Inc.
Mayzlin, D., & Shin, J. (2011). Uninformative advertising as an invitation to search. Marketing Science, 30(4), 666-685.
McMahan, C., Hovland, R., & McMillan, S. (2009). Online marketing communications: Exploring online consumer behavior by examining gender differences and interactivity within internet advertising. Journal of Interactive Advertising, 10(1), 61-76.
McMillan, S. J. (2002). A four-part model of cyber-interactivity: Some cyber-places are more interactive than others. New Media & Society, 4(2), 271-291.
Menon, S., & Soman, D. (2002). Managing the power of curiosity for effective web advertising strategies. Journal of Advertising, 31(3), 1-14.
Mischel, W. (1973). Toward a cognitive social learning reconceptualization of personality. Psychological Review, 80(4), 252.
Moraru, A. D. (2011). Development and diversification of services-an approach at tourism services level in romania. Annales Universitatis Apulensis: Series Oeconomica, 13(1), 127.
Moutinho, L. (1987). Consumer behaviour in tourism. European Journal of Marketing, 21(10), 5-44.
Newcomb, T. M. (1929). The consistency of certain extrovert-introvert behavior patterns in 51 problem boys. Teachers College Contributions to Education.
Ning Shen, K., & Khalifa, M. (2012). System design effects on online impulse buying. Internet Research, 22(4), 396-425.
O'Brien, H. L., & Toms, E. G. (2008). What is user engagement? A conceptual framework for defining user engagement with technology. Journal of the Association for Information Science and Technology, 59(6), 938-955.
Ozer, L., & Gultekin, B. (2015). Pre-and post-purchase stage in impulse buying: The role of mood and satisfaction. Journal of Retailing and Consumer Services, 22(0), 71-76.
Parboteeah, D. V., Valacich, J. S., & Wells, J. D. (2009). The influence of website characteristics on a consumer's urge to buy impulsively. Information Systems Research, 20(1), 60-78.
Park, J., & Lennon, S. J. (2006). Psychological and environmental antecedents of impulse buying tendency in the multichannel shopping context. Journal of Consumer Marketing, 23(2), 56-66.
Peck, J., & Childers, T. L. (2006). If I touch it I have to have it: Individual and environmental influences on impulse purchasing. Journal of Business Research, 59(6), 765-769.
Pentecost, R., & Andrews, L. (2010). Fashion retailing and the bottom line: The effects of generational cohorts, gender, fashion fanship, attitudes and impulse buying on fashion expenditure. Journal of Retailing and Consumer Services, 17(1), 43-52.
Phau, I., & Lo, C.-C. (2004). Profiling fashion innovators: A study of self-concept, impulse buying and Internet purchase intent. Journal of Fashion Marketing and Management: An International Journal, 8(4), 399-411.
Piron, F. (1991). Defining impulse purchasing. NA-Advances in Consumer Research Volume 18.
Rafaeli, S. (1988). From new media to communication. Sage Annual Review of Communication Research: Advancing Communication Science, 16(0), 110-134.
Raghunathan, R., & Corfman, K. (2006). Is happiness shared doubled and sadness shared halved? Social influence on enjoyment of hedonic experiences. Journal of Marketing Research, 43(3), 386-394.
Rahinel, R., & Redden, J. P. (2012). Brands as product coordinators: Matching brands make joint consumption experiences more enjoyable. Journal of Consumer Research, 39(6), 1290-1299.
Rettie, R. (2001). An exploration of flow during Internet use. Internet Research, 11(2), 103-113.
Richins, M. L., & Dawson, S. (1992). A consumer values orientation for materialism and its measurement: Scale development and validation. Journal of Consumer Research, 19(3), 303-316.
Robertson, D. H., & Bellenger, D. N. (1978). A new method of increasing mail survey responses: contributions to charity. Journal of Marketing Research (JMR), 15(4).
Rook, D. W. (1987). The buying impulse. Journal of consumer research, 14(2), 189-199.
Rook, D. W., & Fisher, R. J. (1995). Normative influences on impulsive buying behavior. Journal of consumer research, 22(3), 305-313.
Sanders, G. S., & Baron, R. S. (1977). Is social comparison irrelevant for producing choice shifts? Journal of Experimental Social Psychology, 13(4), 303-314.
Sinha, I., & Smith, M. F. (2000). Consumers' perceptions of promotional framing of price. Psychology & Marketing, 17(3), 257-275.
Stern, H. (1962a). The significance of impulse buying today. The Journal of Marketing(0), 59-62.
Stern, H. (1962b). The significance of impulse buying today. The Journal of Marketing, 59-62.
Steuer, J. (1992). Defining virtual reality: Dimensions determining telepresence. Journal of communication, 42(4), 73-93.
Steyer, R., Schmitt, M., & Eid, M. (1999). Latent state–trait theory and research in personality and individual differences. European Journal of Personality, 13(5), 389-408.
Suh, K.-S., & Lee, Y. E. (2005). The effects of virtual reality on consumer learning: An empirical investigation. Mis Quarterly(0), 673-697.
Thaler, R. H., & Shefrin, H. M. (1981). An economic theory of self-control. Journal of Political Economy, 89(2), 392-406.
Van Noort, G., Voorveld, H. A., & Van Reijmersdal, E. A. (2012). Interactivity in brand web sites: Cognitive, affective, and behavioral responses explained by consumers' online flow experience. Journal of Interactive Marketing, 26(4), 223-234.
Van Raaij, W. F., & Francken, D. A. (1984). Vacation decisions, activities, and satisfactions. Annals of Tourism Research, 11(1), 101-112.
Varadarajan, P. R. (1986). Horizontal cooperative sales promotion: A framework for classification and additional perspectives. The Journal of Marketing(0), 61-73.
Virginia Phelan, K., Chen, H.-T., & Haney, M. (2013). “Like” and “Check-in”: How hotels utilize Facebook as an effective marketing tool. Journal of Hospitality and Tourism Technology, 4(2), 134-154.
Vohs, K. D., & Faber, R. J. (2007). Spent resources: Self-regulatory resource availability affects impulse buying. Journal of Consumer Research, 33(4), 537-547.
Von Ahn, L., & Dabbish, L. (2008). Designing games with a purpose. Communications of the ACM, 51(8), 58-67.
Vonkeman, C., Verhagen, T., & van Dolen, W. (2017). Role of local presence in online impulse buying. Information & Management.
Wallace, E., Buil, I., & De Chernatony, L. (2012). Facebook ‘friendship’and brand advocacy. Journal of Brand Management, 20(2), 128-146.
Webster, J., & Ahuja, J. S. (2006). Enhancing the design of web navigation systems: The influence of user disorientation on engagement and performance. Mis Quarterly(0), 661-678.
Webster, J., & Hackley, P. (1997). Teaching effectiveness in technology-mediated distance learning. Academy of Management Journal, 40(6), 1282-1309.
Weed, J. (2011). Hotels turn to social media to connect with travelers. New York Times.
Wells, J. D., Parboteeah, V., & Valacich, J. S. (2011). Online impulse buying: understanding the interplay between consumer impulsiveness and website quality. Journal of the Association for Information Systems, 12(1), 32.
Yi, C., Jiang, Z., & Benbasat, I. (2015). Enticing and engaging consumers via online product presentations: The effects of restricted interaction design. Journal of Management Information Systems, 31(4), 213-242.
Youn, S., & Faber, R. J. (2000a). Impulse buying: Its relation to personality traits and cues. NA-Advances in Consumer Research Volume 27.
Youn, S., & Faber, R. J. (2000b). Impulse buying: its relation to personality traits and cues. ACR North American Advances.
Zaichkowsky, J. L. (1994). The personal involvement inventory: Reduction, revision, and application to advertising. Journal of Advertising, 23(4), 59-70.
Zajonc, R. B. (1965). Social facilitation. Science, 149(3681), 269-274.
Zhang, X., Prybutok, V. R., & Strutton, D. (2007). Modeling influences on impulse purchasing behaviors during online marketing transactions. Journal of Marketing Theory and Practice, 15(1), 79-89.
論文全文使用權限
  • 同意授權校內瀏覽/列印電子全文服務,於2023-08-08起公開。
  • 同意授權校外瀏覽/列印電子全文服務,於2023-08-08起公開。


  • 如您有疑問,請聯絡圖書館
    聯絡電話:(06)2757575#65773
    聯絡E-mail:etds@email.ncku.edu.tw