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系統識別號 U0026-0807201110431600
論文名稱(中文) 跨領域數位內容服務設計中說故事概念開發模式
論文名稱(英文) Incorporating A Storytelling Model in Interdisciplinary Collaborative Digital Content Service
校院名稱 成功大學
系所名稱(中) 創意產業設計研究所
系所名稱(英) Institute of Creative Industry Design
學年度 99
學期 2
出版年 100
研究生(中文) 蔡誠一
研究生(英文) Cheng-I Tsai
學號 PA895103
學位類別 博士
語文別 英文
論文頁數 107頁
口試委員 指導教授-陳建旭
指導教授-鄭泰昇
召集委員-陳俊宏
口試委員-嚴貞
口試委員-吳豐光
中文關鍵字 說故事概念  數位內容服務  跨領域合作  設計模式  互動設計 
英文關鍵字 Storytelling  Digital content service  Interdisciplinary collaboration  Design model  Interaction design 
學科別分類
中文摘要 本研究以電影、動畫中說故事的概念(3-Act structure and paradigm)演繹至數位內容服務開發上,經由設計與故事認知的角度,探討說故事概念應用於互動數位內容的設計開發上,著重於互動過程中使用者內心的層面(情緒反應與情感行為),發展一套可被理解的跨領域合作(結合設計、科技與商業)數位內容服務開發模式和設計方法,可應用於該產業的設計實務與學術研究上。
本研究文獻探討主要包含四大部分:故事概念與開發、故事與設計認知理論、現今說故事概念應用狀況以及數位內容服務跨領域合作創意團隊相關理論文獻。經由個案研究、深入訪談與實地觀察等研究方法,以及研究者親身參與專案開發過程,基於DCSICD model(跨領域數位內容服務開發模式)五個階段:概念開發、技術開發、製作、評估與修改、上市,審視各階段中所遇到的設計議題以及應用說故事概念的設計策略。
本研究目地為探討數位內容服務與說故事概念之間的關聯性與其可應用的互動設計上的啟發,基於跨領域團隊合作的實務基礎上,發展出一套適用於跨領域數位內容服務的開發模式與其可應用於開發流程中各階段的設計策略,以期對互動設計領域有更明確” 說故事概念”應用的理論貢獻。
英文摘要 The goal of this study is to guide storytelling theories (3-act structure and paradigm) into digital content service (DCS) development, discussing storytelling concept application in DCS design through cognitive theories that focus on affects at the user level (emotional reaction and behavior). The result is to develop an interdisciplinary collaboration (design, technology, and commerce) development model and design methods, which in turn make the storytelling theories applicable in DCS-related industries and academic institutions.
The literature review is focused in four areas: story concept and development, story and design cognitions, storytelling involved design application status, and design related theories of a creative interdisciplinary collaboration development teamwork. Through case study, interview, observation research methods, and author participation in the project development based on the five phases of the DCSICD (Digital Content Service Interdisciplinary Collaboration Development) model: Concept development, Technology development, Production, Evaluation and Modification, and In-market, examining related design issues and strategies of storytelling application in each phase.
The purpose of this research is to investigate the relevance between DCS and the storytelling concept, and its inspiration for application in the interaction design field. On the basis of practice of interdisciplinary teamwork, a storytelling involved DCS design process is proposed, and design strategies are addressed for application in each phase of the development process. This research is expected to contribute in the field of interaction design by presenting explicit theoretical applications of storytelling.
論文目次 Abstract....................................................v
中文摘要.................................................... vi
Acknowledgement 誌謝........................ vii
Table of Contents.................................... viii
List of Tables.............................................. xi
List of Figures............................................. xii

Chapter One Introduction........................1
1.1 Background..........................................2
1.2 Theoretical concept............................5
1.3 Limitation...............................................7

Chapter Two Literature review.................8
2.1 Story concepts......................................9
2.1.1 3-act structure of animation............10
2.1.2 Syd Field’s 3-act Paradigm............11
2.1.3 Audience view and reaction..........13
2.1.4 Multi-plot story structure...................13
2.1.5 Summary of the story concepts...... 16
2.2 Design cognition and story..................17
2.2.1 Story schema and grammar.............17
2.2.2 Design cognition.................................19
2.2.3 Summary of design cognition and story...23
2.3 Storytelling involved design.................... 24
2.3.1 Design application with storytelling.... 24
2.3.2 Creative interdisciplinary collaboration DCS design........28
2.3.3 Summary of storytelling involved design...31

Chapter Three Methods................................33
3.1 Research methods...................................35

Chapter Four Process Development............38
4.1 MAPMARK and Open Space 2.0 projects........38
4.1.1 MAPMARK...............................................39
4.1.2 Open Space 2.0.....................................41
4.2 Concept development........................... 43
4.2.1 Brief of Tasks............................................43
4.2.2 Forming the consensus..........................47
4.2.3 Discovering the story concept.............48
4.2.4 Observations during the concept development....49
4.2.5 Design issues in the concept development......51
4.3 Technology development........................53
4.3.1 Prototyping the ideas.............................54
4.3.2 Business proposal.....................................56
4.3.3 Guiding storytelling into the project......57
4.3.4 Observations during the technology development.....58
4.3.5 Design issues in the technology development....59
4.4 Production...................................................60
4.4.1 Interactive interface design...................60
4.4.2 Considering story structure in the production.......62
4.4.3 Design issues in the production..............63
4.5 Evaluation and modification.....................64
4.5.1 Lab testing................................................64
4.5.2 Market promotion strategies..................65
4.5.3 Innovation opportunities.........................66
4.5.4 Design issues in the evaluation and modification...66
4.6 In-market......................................................67
4.6.1 Open evaluation......................................67
4.6.2 Reviews of the development process....68
4.6.3 Design issues in the In-market..................70

Chapter Five Results...........................................71
5.1 Relations between Storytelling and DCS design...71
5.2 Storytelling involved DCS design model and design methods.....76
5.3 DCS features and interdisciplinary collaboration .....81

Chapter Six Conclusions...................................85

References......................................................... 91
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