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系統識別號 U0026-0806201620444100
論文名稱(中文) 運用磨課師以協助創新創業之機制與模型的探討
論文名稱(英文) Building Innovation and Entrepreneurship Model Using Massive Open Online Courses
校院名稱 成功大學
系所名稱(中) 資訊管理研究所
系所名稱(英) Institute of Information Management
學年度 104
學期 2
出版年 105
研究生(中文) 何誌文
研究生(英文) Chih-Wen Ho
學號 R76024069
學位類別 碩士
語文別 中文
論文頁數 123頁
口試委員 指導教授-呂執中
口試委員-陸偉明
口試委員-龍仕璋
口試委員-傅新彬
中文關鍵字 創新創業  磨課師  知識管理  知識地圖  實務社群  活動理論 
英文關鍵字 Innovation and Entrepreneurship  MOOCs  Knowledge Management  Knowledge Map  Community of Practice 
學科別分類
中文摘要 創新創業是促進社會經濟成長和創造就業機會的主要動力,同時也是全球性的浪潮,許多國家政府政策也都愈來愈重視創新創業,如成立創新創業中心、舉辦創新創業研討會、黑客松及媒合相關活動等來促進創新創業的發展。然而,創業家在創業的過程中會遇到許多挑戰,如資金的缺乏、高度資金消耗率、無適合的創業團隊、營運問題等。
由於全球網際網路的蓬勃發展,在網路學習上產生了新的學習革命,也就是「磨課師」,磨課師是一個教育創業很合適的一個平台,使得創業家能夠其它世界各地的創業家產生連結的機會,並進行問題解決、知識的創新和分享,以提升創新創業的知識和能力。
本研究結合活動理論和實務社群來探討運用磨課師建立實務社群的活動系統以協助創業家實踐創新創業,藉由創新創業知識地圖的建立進行線上課程影片的錄製進而推動「線下活動結合線上討論」的運作模式,並在磨課師上建立知識管理機制,使創業家可以取得有價值的知識。最後,本研究藉由觀察、訪談、文件的方式蒐集資料,萃取關鍵內容編訂成概念編碼,進行質性分析,並得到研究發現。
在研究發現上,可歸納為三大構面,分別是學習環境、課程資源與教學方法,探討磨課師協助創新創業的可行性,在學習環境上,磨課師提升學習的彈性、充分的時間整理思緒、促進思考設計,並藉由知識管理機制的設立可以使學習者獲取具有實用的知識,然而磨課師影片的知識萃取過程的品質和平台的介面設計是吸引學習者學習的關鍵因素、參與人數多寡是影響磨課師運作的效能、標準答案會降低創意的思考、過於著重在線上的文字討論表達上可能會失真、成員可能會有參與動機上的困難及時程規劃不明確會降低學習意願;在課程資源上,透過創新創業知識地圖的設計,磨課師可協助學習者學習創新創業知識的基礎概念、提供豐富的組合性及課程選擇,然而學習尚未有重點描述、課程種類和細分程度有所不足、課程與時事結合有限及相關連結不足會降低取得外部資源的機會;在教學方法上,透過社群的運作方式,磨課師可以使學習者接觸更多的創業夥伴,促進不同的創業思維和知識分享,並激發創意的想法,然而無專家的介入,討論的能見度將會是有限的,社群成員也會因為時間的變動而有所流失。
整體而言,創業家對於創新創業磨課師有正向的使用傾向,未來在運用磨課師協助創新創業上,不僅是提供一種學習的管道,在實務上可以形成一種媒合的平台,故本研究成果可提供給育成中心推展磨課師的參考依據。
英文摘要 Innovation and Entrepreneurship (I&E) is the growing trend for numerous entrepreneurs around the world recently. However, to be successful, entrepreneurs require plenty of background knowledge in order to resolve specific problems during the venturing process. With the development of Massive Open Online Courses (MOOCs), they may support I&E like a startup accelerator. This study uses Community of Practice (CoP) to builds the model of I&E through knowledge map (K-Map) and knowledge management (KM) mechanism to assist entrepreneurs in practicing the I&E. Students participating in I&E MOOCs community were interviewed and the qualitative data was collected and analyzed to verify the effectiveness of MOOCs. Overall, the results show that though I&E MOOCs are quite primitive, entrepreneurs have positive tendency and regard MOOCs as useful resources. Consequently, MOOCs could be referred to the incubators.
論文目次 摘要 I
Extended Abstract III
誌謝 VIII
目錄 IX
表目錄 XI
圖目錄 XII
第一章 緒論 1
1.1 研究背景與動機 1
1.2 研究目的 3
1.3 研究流程 4
第二章 文獻探討 6
2.1 創新創業 6
2.1.1 創新意涵 6
2.1.2 創業家與創業 7
2.1.3 創業領域知識 8
2.1.4 創業知能盤點 10
2.1.5 小結 17
2.2 磨課師 18
2.2.1 磨課師之定義 18
2.2.2 磨課師之教學特色 21
2.2.3 磨課師之線上論壇 22
2.2.4 小結 23
2.3 知識管理 24
2.3.1 知識管理之定義 24
2.3.2 知識管理之流程 25
2.3.3 知識創造理論 27
2.3.4 小結 28
2.4 知識地圖 29
2.5 實務社群 31
2.6 活動理論 33
第三章 研究設計 35
3.1 概念架構 35
3.2 模式設計 38
3.2.1 創新創業知識地圖 39
3.2.2 智慧化問答模型 45
3.2.3 知識管理機制 47
3.3 創新創業活動流程 51
3.3.1 知識管理模式 51
3.3.2 系統運作流程 52
3.4 資料蒐集方法 54
3.4.1 訪談流程 54
3.4.2 訪談大綱擬定 55
3.5 研究效度 56
第四章 資料分析 57
4.1 研究對象與資料編碼 58
4.2 創業認知分析 61
4.3 效益層面分析 62
4.4 挑戰層面分析 68
4.5 小結 75
第五章 結論與建議 77
5.1 研究貢獻 77
5.2 研究範圍與限制 79
5.3 未來研究建議 80
參考文獻 81
附錄一 88
附錄二 89
附錄三 90
附錄四 91
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