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系統識別號 U0026-0710201300350600
論文名稱(中文) 以資源依賴觀點探討資源運用與競爭優勢之關係:以大成長城為例
論文名稱(英文) Exploring the interrelationship between resource utilization and competitive advantage from a resource dependence perspective: The case of Dachan
校院名稱 成功大學
系所名稱(中) 企業管理學系
系所名稱(英) Department of Business Administration
學年度 102
學期 1
出版年 102
研究生(中文) 黃彥泓
研究生(英文) Yen-Hung Huang
學號 R46004097
學位類別 碩士
語文別 中文
論文頁數 100頁
口試委員 指導教授-周信輝
口試委員-方世杰
口試委員-黃瀞瑩
中文關鍵字 資源基礎  資源依賴  競爭優勢 
英文關鍵字 resource base  resource dependence  competitive advantage 
學科別分類
中文摘要 儘管資源基礎理論被視為策略管理主流的學派之一,但該理論本身較缺乏對外部環境的分析與掌握,而本研究便是嘗試以資源依賴理論的角度切入,企業與企業之間的相互依賴關係,能對企業之資源使用產生甚麼樣的影響。
而本研究之發現如下:相較於資源基礎理論專注於找尋並發展自身的核心能力與競爭優勢,研究對象選擇的是與外部組織建立依賴關係,形成資源共享。當然,最初可能依賴對方的程度較高、我方必須提供資源滿足對方需求,但隨著時間以及環境的變化,把握機會使彼此的依賴關係轉換,便能更有效率的利用外部資源建立自身的競爭優勢。而研究對象影響資源配置與發展競爭優勢的方式可大致歸納為以下流程:
步驟1:評估好自身具有的資源
步驟2:透過與外部關係合作,適當補強、使自身能力得以成長與強化
步驟3:設法使外部關係對自己產生依賴,形成依賴性轉移
步驟4:將外部資源與自身資源加以整合,進而發展出獨特的競爭優勢
此外,本研究也針對這個流程提出了一個融入資源依賴理論的資源基礎分析架構,相信這份研究對於資源基礎理論中發展競爭優勢的部分,也能提出新的見解與闡述 。
英文摘要 Although the resource-based theory is important in strategic management, it is lack of the external environment analysis. This study tries to make a new interpretation and give a further understanding on the changes of relationships between enterprises by using dependence perspective.
The results are listed as follows:In this study, instead of focusing only on the improvement of core competency and competitive advantage, Dachan chooses to build relationships between external organizations and share resources with these organizations.
Initially, Dachan relied its demand on others. But Dachan grabbed the opportunity while the environment changed. It successfully transfer the relationship from “rely” to “dependence”, and established the competitiveness by utilizing others resources.
The processes of Dachan affects the way of utilizing resources and the development of competitive advantage are as follows:
Step 1: Evaluate internal resource.
Step 2: Improve by cooperating with external relations
Step 3: Try to transfer the relationship with external Organization from “rely” to “dependence”
Step 4: Create a new competitive advantage by integrating external resource with internal resource.
Finally, this study raised a new framework of resource base which contains the view of resource dependence. In my opinion, I think this study could provide some new perspectives and suggestions to the improvement of competitive advantage.
論文目次 目錄
中文摘要 I
Abstract II
誌謝 III
表目錄 VII
圖目錄 VIII
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的與問題 2
第三節 研究內容與流程 2
第四節 預期研究結果 5
第二章 文獻探討 6
第一節 資源基礎理論 6
壹 理論介紹 6
貳 資源內涵 9
參 核心能力與持續性競爭力 12
肆 資源基礎理論的分析架構 14
第二節 資源依賴理論 17
壹 理論介紹 17
貳 相互依賴 18
参 由依賴所衍生之不確定性 22
肆 如何避免依賴 24
第三節 資源基礎理論與資源依賴理論之整合 27
第三章 研究方法 32
第一節 研究方法之選擇 32
壹 質性研究與量化研究之選定 32
貳 質性研究法之選定-個案研究法 34
參 個案研究之定義與特色 35
第二節 研究設計 36
壹 研究對象之選擇 36
貳 研究資料來源 37
參 資料分析 38
肆 訪談程序 39
第四章 個案:大成雞隻供應鏈發展 41
第一節 產業介紹 41
壹 大環境 41
貳 雞肉產業 42
參 上游:飼料業、種雞業者與養雞農戶 42
肆 中游:雞肉加工業 43
伍 下游:雞肉營銷單位 44
第二節 主要關係者介紹 46
壹 台灣卜蜂企業股份有限公司 46
貳 中日國際企業股份有限公司 47
參 中美嘉吉 47
肆 統一企業 48
伍 福壽實業 49
陸 永光養雞場 49
柒 台一農牧場 50
第三節 公司介紹 52
壹 公司簡介 52
貳 主要業務範圍 53
參 公司發展歷程 54
第四節 個案介紹 56
第一階段:進入電宰產業 56
第二階段:海外冷凍雞肉叩關,逆勢擴大布局 60
第三階段:白肉雞供應鏈完成,產銷履歷系統建立 65
第五章 個案分析 69
第一階段 70
步驟1:評估好自身具有的資源 71
步驟2:透過與外部關係合作,補強不足處、使能力得以成長強化 72
第二階段 74
步驟3:設法使外部關係對自己產生依賴,形成依賴性轉移 75
第三階段 78
步驟4:將外部資源與自身資源加以整合,進而發展獨特競爭優勢 79
融入依賴觀點之資源基礎分析架構 81
第六章 結論與建議 85
第一節 結論 85
第二節 研究貢獻 87
第三節 研究限制 88
壹 個案研究的限制 88
貳 資料收集的限制 88
參 撰寫過程的限制 89
第四節 未來研究方向 89
參考文獻 91
附錄 96
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