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系統識別號 U0026-0709201716515200
論文名稱(中文) 空氣清淨機之魅力要素研究
論文名稱(英文) A Study of the Attractive Factors for the Air Purifier
校院名稱 成功大學
系所名稱(中) 工業設計學系
系所名稱(英) Department of Industrial Design
學年度 104
學期 2
出版年 105
研究生(中文) 邱瑋晨
研究生(英文) Wei-Chen Chiu
學號 P36034161
學位類別 碩士
語文別 英文
論文頁數 202頁
口試委員 指導教授-何俊亨
口試委員-馬敏元
口試委員-陳璽任
口試委員-盧麗淑
中文關鍵字 空氣清淨機  造形  魅力工學  評價構造法 
英文關鍵字 Air Purifier  Shape  Miryoku Engineering  Evaluation Grid Method 
學科別分類
中文摘要 全球空氣汙染的問題越來越趨嚴重,而其中室內空氣污染的問題更奪走了許多 人命。2014 年柴靜的「穹頂之下」更為空氣汙染嚴重的中國帶來巨大的衝擊,來自 北京的汙染物質也間接影響到了台灣人民的健康,隨之在亞洲地區空氣清淨機的需求 量連年升高,而且持續增加著,對此作者認為在未來 5 年間空氣清淨機的銷售持續攀 高的情況下,市場競爭也會日趨白熱化,若能利用空氣清淨機的外形第一眼抓住消費 者的心、抓住消費者情緒的起伏變化,便能在該市場中拓出一片天地。

本研究利用魅力工學與評價構造法,對 10 位專家進行深度訪談,捕捉空氣清 淨機之魅力因素並繪製出個人評價構造圖,再經由 KJ 法歸納整理後繪製出整體評價 構造圖,並將被提及次數最多的五大抽象感受「乾淨俐落的」、「智慧科技的」、「穩 重內斂的」、「簡單大方的」以及「舒服柔和的」為主軸進行問卷調查,根據調查結 果進行數量化 I 類分析以了解五大感受對於空氣清淨機外形的相關程度,以及各項目 (原始評價項目)和類目(具體評價項目)之影響權重。結果發現,材質運用得宜為影響
「乾淨俐落的」、「智慧科技的」、「穩重內斂的」、「舒服柔和的」最重要的項目, 而造形好看為影響「簡潔大方的」最重要之因素,因此將以此結果利用問卷進行設計 驗證,最後有部分符合數量化 I 類的結果。

作者也根據訪問階段所選出來的現有魅力樣本進行市場定位,可望找出新產品 開發的機會出口,根據結果分為三個群集,分別為外觀最吸引人的「乾淨俐落的」、
「簡單大方的」群集,次之的「智慧科技的」群集,再次之的「舒服柔和的」群集, 而「穩重內斂的」可視為新產品開發的方向之一,本研究之設計驗證階段也同時設計 出以「穩重內斂的」為主要感受之空氣清淨機。本研究希望透過對於空氣清淨機外形 之魅力因子的探討,將研究結果給予本產業在未來五年內更多實質的建議,並且能符 合多數消費者內心的期待。
英文摘要 Global air pollution problem is becoming more and more serious, and indoor air pollution problems claim many lives. In 2014, Chai Jing’s documentary, “Under the Dome,” had a great impact on this issue. The pollutants from Beijing referenced in this documentary also indirectly affect the health of Taiwan’s residents. Demands for air purifiers are therefore becoming higher and higher year after year. The author believes that in the next five years, the air purifier market will become intense and will experience continuous growth. By making the product’s appearance attractive and by capturing the attention of consumers, a new market can be developed in this industry.

This research uses the Evaluation Grid Method and Miryoku Engineering to conduct in-depth interviews with 10 experts. After capturing the attractive features of air purifiers, a personal evaluation grid chart is created after which an overall evaluation grid chart is created following summarization using the KJ method. Five main abstract feelings, including “clean & tidy,” “wisdom & technology,” “steady & introverted,” “simple & elegant” and “comfortable & soft” were chosen as the main structure to conduct a
questionnaire. According to the results for Quantification Theory TypeⅠ, “appropriate use
of materials” is the most important item affecting “clean & tidy,” “wisdom & technology,” “steady & introverted,” and “comfortable & soft,” while “attractive shape” is the most important item affecting subjects’ perceptions that the purifier was “simple & elegant”.

In this research, market position was also investigated as it related to existing products selected by experts. According to the result of analysis, the samples were divided into three groups, the most attractive group included “clean & tidy” and “simple & generous”. The “steady & introverted” feeling can be an opportunity to develop a new product. The author also designed a “steady & introverted” air purifier for design verification. It is hoped that this research will provide concrete suggestions to the air purifier industry that will guide its direction in the next five years through capturing the attractive features of air purifiers so that consumer expectations will be met, and the air purifier industry will be improved.
論文目次 摘要 ii
SUMMARY iii
ACKNOWLEDGEMENTS iv
ABLE OF CONTENTS v
LIST OF TABLES ix
LIST OF FIGURES x
CHAPTER 1 INTRODUCTION 1
1.1 Background and Motivation 1
1.2 Purpose of Research 5
1.3 Research Scope 7
1.4 Framework of Research Process 8
CHAPTER 2 LITERATURE REVIEW 10
2.1 Air Purifier 10
2.1.1 The Definition and Origin of Air Purifier 10
2.1.2 The Form of Air Purifier 11
2.1.3 Industry Overview of Air Purifier 12
2.1.4 Future Development of Air Purifier 14
2.1.5 Brief Summary 16
2.2 Shape and Emotion 17
2.2.1 Product Appearance 17
2.2.2 Shape of Psychology 19
2.2.3 Kansei Engineering 20
2.2.4 Attractive of Product Appearance 23
2.2.5 Brief Summary 25
2.3 Extract the Attractive Factors 25
2.3.1 Miryoku Engineering 26
2.3.2 Evaluation Grid Method 28
2.3.3 Brief Summary 29
CHAPTER 3 EXPERIMENT 30
3.1 Framework of Experiment 30
3.2 Experiment Content 31
3.2.1 Pre-experiment 31
3.2.2 The First Phase of Experiment and Analysis 33
3.2.3 The Second Phase of Experiment and Analysis 42
3.2.4 The Third Phase of Experiment and Analysis 42
3.3 Brief Summary 43
CHAPTER 4 ANALYSIS 45
4.1 The First Phase of Experiment and Analysis 45
4.2 Quantification Theory TypeⅠAnalysis 45
4.3 The Second Phase of Experiment and Analysis - Design Verification (1) 60
4.4 The Second Phase of Experiment and Analysis - Design Verification (2) 63
4.5 The Third Phase of Experiment and Analysis 66
CHAPTER 5 CONCLUSION 72
5.1 Research Conclusion 72
5.2 Research Limitations 75
5.3 Prospective Research Suggestion 75
REFERENCES 76

Appendix A 中文論文 85
第一章、緒論 85
1-1 研究背景與動機 85
1-2 研究目的 89
1-3 研究範圍與限制 90
1-4 研究流程與架構 91
第二章、文獻探討 93
2-1 空氣清淨機 93
2-1-1 空氣清淨機之定義與緣起 93
2-1-2 空氣清淨機之形式 94
2-1-3 空氣清淨機之產業發展現況 95
2-1-4 空氣清淨機之未來發展 96
2-1-5 小結 98
2-2 造形與情感 98
2-2-1 產品造形 99
2-2-2 造形心理學 100
2-2-3 感性工學 101
2-2-4 產品外形的吸引力 104
2-2-5 小結 106
2-3 魅力元素的萃取 106
2-3-1 魅力工學 107
2-3-2 評價構造法 109
2-3-3 小結 110
第三章、研究方法與步驟 111
3-1 實驗架構與流程 111
3-2 實驗內容 112
3-2-1 前置實驗 112
3-2-2 第一階段實驗與分析 113
3-2-3 第二階段實驗與分析 122
3-2-4 第三階段實驗與分析 122
3-3 小結 124
第四章、分析與討論 125
4-1 第一階段問卷調查 125
4-2 數量化I類之分析與討論 125
4-3 第二階段實驗設計驗證第一部分 141
4-4 第二階段實驗設計驗證第二部分 144
4-5 第三階段實驗分析與討論 146
第五章、結論與討論 152
5-1 研究結論與討論 152
5-2 研究檢討 154
5-3 後續研究建議 154

Appendix B 受訪者之個人評價構造圖 156
B.1 受訪者A 之評價構造圖 156
B.2 受訪者B 之評價構造圖 157
B.3 受訪者C 之評價構造圖 158
B.4 受訪者D 之評價構造圖 159
B.5 受訪者E 之評價構造圖 160
B.6 受訪者F 之評價構造圖 161
B.7 受訪者G 之評價構造圖 162
B.8 受訪者H 之評價構造圖 163
B.9 受訪者I 之評價構造圖 164
Appendix C 具體評價項目之簡化表格 165
Appendix D 空氣清淨機外形之魅力要素問卷 174
Appendix E 空氣清淨機設計驗證問卷 182
Appendix F 空氣清淨機之感官評價問卷 192
Appendix G 總體評價構造圖 201
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