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系統識別號 U0026-0707201520590200
論文名稱(中文) 改善Twitter介面設計以提升使用者在社群網站之互動性
論文名稱(英文) Redesigning Twitter Interface to Promote Users’ Interaction on Social Media
校院名稱 成功大學
系所名稱(中) 工業設計學系
系所名稱(英) Department of Industrial Design
學年度 104
學期 1
出版年 104
研究生(中文) 胡德瑄
研究生(英文) Der-Shuan Hwu
學號 P36021087
學位類別 碩士
語文別 英文
論文頁數 38頁
口試委員 指導教授-賴新喜
共同指導教授-洪郁修
口試委員-謝志成
中文關鍵字 Twitter  retweet 意願  社群媒體  介面設計 
英文關鍵字 retweet inclination  interface design  twitter  social media 
學科別分類
中文摘要 Twitter是一個多元的社群媒體,使用者可以透過分享140個字元的資訊與他人互動,而這些資訊包含的圖片、網站連結(URL)、影片或是單純的文字等多媒體資訊。但目前Twitter上的使用者呈現出一個嚴重的問題,多數的資訊是由10%的使用者提供給剩餘的90%,所以本研究提出這樣的研究假設:如果改善Twitter的介面設計,能提升Twitter使用者的互動性,進而達到增加資訊源。因此,本研就希望透過達成,以下四個目的: (1)了解使用者在Twitter上retweet的行為現況;(2)調查影響使用者retweet意願的關鍵因素;(3)根據調查結果提出Twitter介面的改善建議;(4)提供未來開發新興社群媒體的依據,來解決上述的問題。

本研究設計了二個實驗,Study1 是Twitter 使用互動體驗與資訊散布的探討,主要目的是讓沒有Twitter使用經驗的受測者體驗Twitter,並且藉由記錄指定帳號與自選retweet內容與retweet的原因,了解使用者的retweet的偏好與行為。Study2是主觀量表,主要目的是為了瞭解在五天的使用後,藉由主觀問卷了解影響受測者retweet的因素、Twitter 的介面設計與功能對於retweet意願的影響程度、以及同質性與retweet行為的關係。本研究使用親和圖分析Study1 的retweet記錄結果,而Study2的問卷調查結果利用迴歸分析進行分析。

透過親和圖與迴歸分析後發現: (1)從親和圖與同質性的結果同時表示出,使用者對於有圖片的內容有較高的retweet意願。(2) 綜合親和圖、回歸分析以及同質性的結果發現,當tweet的內容使用者興趣相符的內容,對使用者比較有吸引力,並且具有較高的retweet意願。
提高retweet意願,本研究針對Twitter介面提出兩項建議: (1) 針對tweet的內容資訊呈現方式,需要加強圖片的呈現。(2) 讓使用者可以依照興趣自行選擇追蹤對象,建議在頁面上額外增加一區可供使用者選擇議題的區域,來提高retweet的意願,同時依照兩項建議提出新的介面設計。
英文摘要 Twitter is a multiple social media. User could share information on Twitter by 140 characters. Those information is multi-media, including: pictures, URL links, video or text. How-ever, Twitter had a serious problem. Only 10 % users provide information to remaining 90% users. Based on this problem, this study proposes a hypothesis that” made that improvement of interface on Twitter could promote user’s interaction on Twitter and enhance source of information.” Therefore, this study would achieve the following four goals to solve above problem : (1)To find out users’ behavior on Twitter, (2)To investigate influence factors of retweet, (3) To give appropriate recommendations of Twitter interface design in order to promote users’ interaction on social media, and (4)To provide some advice for de-veloping new social media.
In order to achieve these four goals, two experiments were designed in this study. The main purpose of study1 is to study Twitter experience and information dissemination. Par-ticipants who had no Twitter experience were asked to use Twitter in five days. And they were asked to record both retweet contents of assigned ac-count and optional account and retweet reason. This study would realize user’s re-tweet inclination and retweet behavior by these records. Study2 was User subjective scales. In study2 participants were asked to fill in the subjective questionnaire to realize retweet factors, influence of Twitter interface design and function on retweet inclination and the relationship between homophily and retweet behavior would be realized . Information acquired in study1 was analyzed by af-finity diagram. Information acquired instudy2 was analyzed by regression analysis.
Results showed that (1) tweet with picture having more attraction to user. (2) content of tweet which coincides with user’s hobby having more attraction to user and user having higher retweet inclination. Based on these results, two recommendations were provided: (1) it is a necessary to emphasize picture displaying, (2) a function should be added of user to users to choose by their own, in order to increase user’s retweet inclination. According to above recommendations, a new Twitter interface is designed to reach to target of this study.
論文目次 摘要 ii
SUMMARY iii
ACKNOWLEDGEMENTS iv
TABLE OF CONTENTS v
LIST OF TABLES vii
LIST OF FIGURES viii
CHAPTER 1 INTRODUCTION 1
CHAPTER 2 Literature Review 5
2.1 Social media and Microbologging 5
2.2 Preview research on retweet 6
2.3 Homophily 7
CHAPTER 3 Method 8
3.1 Study 1 Twitter experience and information dissemination 9
3.1.1 Participant 9
3.1.2 Materials 10
3.1.3 Procedure 10
3.1.4 Data analysis 11
3.2 Study2 User subjective scales 12
3.2.1 Participants 12
3.2.2 Material 12
3.2.3 Procedure 13
3.2.4 Data analysis 13
CHAPTER 4 Result 14
4.1 Study1 14
4.1.1 Number of Follower 14
4.1.2 Affinity diagram 16
4.2 Study 2 Subjective scale 20
4.2.1 Participants 20
4.2.2 Questionnaire Results 20
CHAPTER 5 Discussion 25
5.1 Number of follower 25
5.2 Factor of Retweeting 27
5.3 Recommendation 30
CHAPTER 6 Conclusion 33
REFERENCES 35
Appendix A Questionnaire Content 37
Appendix B Affinity Diagram of Reason for Retweeting 38
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