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系統識別號 U0026-0706201717180600
論文名稱(中文) 雇主熟悉度、企業聲譽知覺、組織吸引力與企業社會責任之研究:商管學院與社科學院之學生為研究對象
論文名稱(英文) Employer familiarity, corporate reputation perception, organizational attractiveness and CSR:survey of students from colleges of management and social sciences.
校院名稱 成功大學
系所名稱(中) 企業管理學系
系所名稱(英) Department of Business Administration
學年度 105
學期 2
出版年 106
研究生(中文) 吳怡萱
研究生(英文) Yi-Xuan Wu
學號 R46041138
學位類別 碩士
語文別 中文
論文頁數 70頁
口試委員 指導教授-王瑜琳
口試委員-陳寶蓮
口試委員-賴賢哲
中文關鍵字 雇主熟悉度  企業聲譽知覺  組織吸引力  企業社會責任 
英文關鍵字 employer familiarity  corporate reputation perception  organization attractiveness  corporate social responsibility 
學科別分類
中文摘要 本研究探討雇主熟悉度對於企業聲譽知覺與組織吸引力的影響,以及企業社會責任在企業聲譽知覺與組織吸引力之間的影響。並採取問卷作為調查的方式,並以全國大專院校的商管學院與社科學院之大學生與碩士生作為調查對象,且不限年級,有效問卷共有139份,結果顯示雇主熟悉度對於企業聲譽知覺有正向影響,企業聲譽知覺對於組織吸引力有正向影響,其中企業聲譽知覺在雇主熟悉度和組織吸引力之間具有完全中介效果。而後把樣本進行分群,願意進入金融業服務的為一群(N=93),不願意進入金融業的為一群(N=46),並做迴歸分析,驗證企業社會責任在企業聲譽知覺和組織吸引力之間的調節效果。其中願意進入金融業服務的樣本顯示企業社會責任在企業聲譽知覺和組織吸引力之間具有正向調節效果,然而不願意進入金融業服務的樣本顯示企業社會責任在企業聲譽知覺和組織吸引力之間具有負向的調節效果。
英文摘要 The purpose of this study is to investigate the relationship between employer familiarity, corporate reputation perception, organization attractiveness and corporate social responsibility (CSR). SPSS 17 was used to analyze the collected data. The method of data collection is through online questionnaires. The results show that employer familiarity and corporate reputation perception have a positive correlation with organization attractiveness and corporate reputation perception has full mediate effect between employer familiarity and organization attractiveness. In addition, corporate reputation perception and organization attractiveness have moderated by corporate social responsibility. According to the results, there are some principal conclusions:
1.Employer familiarity doesn’t have direct effect on attraction but influence attraction through corporate reputation.
2.Corporate implements CSR that can make corporate more attractive.
論文目次 摘要 I
Extended Abstract II
誌謝 VIII
目錄 IX
表目錄 X
圖目錄 XI
第一章 緒論 1
第一節 研究背景 1
第二節 研究動機 4
第三節 研究目的 5
第二章 文獻回顧及研究假設 6
第一節 雇主熟悉度 6
第二節 企業聲譽 8
第三節 組織吸引力 12
第四節 企業社會責任 14
第三章 研究方法 18
第一節 研究設計 18
第二節 研究變項之衡量 19
第三節 研究樣本 21
第四節 資料收集 22
第五節 資料分析方法 23
第四章 結果 24
第一節 各構面變數之因素分析及信度分析 24
第二節 資料分析 30
第三節 假說檢定 34
第五章 結論 50
第一節 結論 50
第二節 討論 53
第三節 實務意涵 58
第四節 研究限制 60
第五節 未來發展與建議 62
文獻回顧 63
附錄 67
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中文文獻
吳萬益, (2011). 企業研究方法(四版),華泰文化,台北
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