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系統識別號 U0026-0607201216254400
論文名稱(中文) 以符號聚合理論探討企業內部虛擬社群之成員的知識分享行為
論文名稱(英文) Exploring Knowledge Sharing Behavior in Organizational Virtual Community: Based on Symbolic Convergence Theory
校院名稱 成功大學
系所名稱(中) 工業與資訊管理學系碩博士班
系所名稱(英) Department of Industrial and Information Management
學年度 100
學期 2
出版年 101
研究生(中文) 洪卉薌
研究生(英文) Hui-Hsiang Hung
學號 r36991250
學位類別 碩士
語文別 中文
論文頁數 88頁
口試委員 指導教授-王維聰
口試委員-戴偉峻
口試委員-王育民
口試委員-林彣珊
中文關鍵字 知識分享  企業內虛擬社群  符號聚合理論  互動 
英文關鍵字 Knowledge Sharing  Symbolic Convergence Theory  Interaction 
學科別分類
中文摘要   資訊科技蓬勃發展,不僅僅是對外在競爭環境產生衝擊,也對企業內部的經營管理模式產生巨幅的影響。其中,Web 2.0概念的應用已經越來越普及。企業利用Web 2.0互動參與的概念來管理及發掘內部更多有效的資源,而企業內部虛擬社群的應用便是此概念下的產物之一。
  至於企業經營的成功,絕大的因素來自其員工所擁有的無形的、及有形的知識。意即,有效的應用公司內部資源和能力成為主要的管理議題,成功的企業都是那些能有效蒐集、儲存、分享,乃至應用資訊的公司。因此如何促進組織內的知識分享行為,在學術與實務上皆備受關注且值得深入探討。
  組織內部非正式的溝通管道對於員工的知識分享行為有正面的影響。虛擬社群的溝通方式為非正式,此社群除了能讓員工有一個分享的環境之外,還能夠作為公司內部知識分享與知識管理的平台。過去學術上針對企業內部虛擬社群的之研究,大多以科技的、組織的、以及個人的觀點出發,鮮少文獻透過互動觀點探討企業內部虛擬社群成員的知識分享行為。因此,本研究將以符號聚合理論的互動本質為基礎,探討企業內部員工在虛擬社群內,是否會透過互動而產生知識分享行為。此外,本研究也認為,將符號聚合理論應用於探討企業內部虛擬社群成員的知識分享行為,亦可同時呈現出社會認知理論及社會資本理論的精神。
  本研究提出的架構,針對企業中使用虛擬社群的成員進行問卷調查,共收集160份有效問卷。並以結構方程模式中的部份最小平方法(partial least-square)來驗證。研究結果顯示,社群成員間的共享語言對於成員的社群意識有顯著的影響;社群成員間的共享情感連結對其社群意識有正向影響;成員間的社群意識,則會正向的影響其知識分享。本研究以互動的觀點出發,實證符號聚合理論應用於企業內部虛擬社群情境,研究結果也可做為企業經理人在進行知識分享相關實務之依據。
英文摘要   The progress of information technology not only changes the whole business environment, but also significantly impacts internal communication within organizations. Organizations make full use of information technology to mange and explore knowledge internally, leading to the prevalent use of Web 2.0 tools.
  For those successful organizations, their success comes from their employees’ knowledge, as it is universally agreed that an organization relies heavily on the knowledge of their employees. Therefore, to encourage knowledge sharing behavior within organizations is receiving more attention than ever.
  It is believed that informal communication has positive influence on employees’ knowledge sharing behavior. Virtual communities provide such environments for employees to discuss and share information and knowledge. Nevertheless, only very few studies have specifically discussed the use of corporate virtual communities from the perspective of interaction. To advance our understanding regarding this important issue, this study thus applied the Symbolic Convergence Theory, to explore employees’ knowledge sharing intention in corporate virtual community.
  Based on 160 questionnaires filled out by employees from different organizations in Taiwan, this study applies structural equation modeling to investigate the proposed model. The results indicate that shared language and shared emotional connection have positive influence on employees’ sense of community, and employees’ sense of community would positively influence their knowledge sharing behaviors. The empirical validation of the proposed model that is developed based on SCT can help us explore knowledge sharing intention in corporate VCs.
論文目次 摘要 i
Abstract ii
誌謝 iii
目錄 iv
表目錄 vi
圖目錄 vii
第一章  緒論 1
第一節  研究背景與動機 1
第二節  研究目的 2
第三節  研究範圍與限制 2
第四節  研究流程 3
第二章  文獻探討 5
第一節  虛擬社群 5
2.1.1  虛擬社群的定義 5
2.1.2  虛擬社群與知識分享 6
2.1.3  組織內部虛擬社群的知識分享 8
第二節  知識分享 11
2.2.1  知識與知識分享的定義 11
2.2.2  知識分享對組織的重要性 12
2.2.3  知識分享與符號聚合理論 13
第三節  符號聚合理論 16
2.3.1  理論源起與方法 16
2.3.2  符號聚合理論之內涵 17
2.3.3  幻想主題之分析概念 18
2.3.4  共享的幻想 20
2.3.5  社群意識(sense of community) 22
第四節  小結 25
第三章  研究方法 27
第一節  研究架構 27
第二節  構面衡量與研究假設 28
3.2.1  共享語言與社群意識 29
3.2.2  共享情感連結與社群意識 30
3.2.3  社群意識與知識分享 31
3.2.4  共享情感連結與知識分享 32
3.2.5  共享語言與知識分享 32
第三節  問卷設計 34
3.3.1  共享語言 35
3.3.2  共享情感連結 35
3.3.3  社群意識 36
3.3.4  知識分享 37
第四節  前測與資料分析 38
3.4.1  前測 38
3.4.2 資料收集 42
3.4.3 資料分析方法 43
第四章 資料分析 46
第一節  敘述性統計分析 46
4.1.1 資料分析 46
4.1.2 基本資料敘述性統計 46
4.1.3 研究變項敘述性統計 49
4.1.4 ANOVA分析 51
4.1.5 研究變項的常態性檢定 52
第二節 信度分析 54
第三節 相關分析 56
第四節 衡量模式 57
4.4.1 收斂效度分析 57
4.4.2 區別效度分析 59
第五節 結構方程模式-結構模式 60
4.5.1 路徑分析與假說檢定 60
第六節 中介效果的驗證 63
第五章 結論與建議 65
第一節 研究發現與結論 65
第二節 研究貢獻 67
第三節 研究限制與未來研究方向 68
參考文獻 70
附錄一 前測問卷 81
附錄二 正式問卷 85
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