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系統識別號 U0026-0607201022352900
論文名稱(中文) 人格特質、社會互動與手機使用依賴
論文名稱(英文) Personality Trait, Social Interaction and Mobile Phone Usage Dependence
校院名稱 成功大學
系所名稱(中) 電信管理研究所
系所名稱(英) Institute of Telecommunications and Management
學年度 98
學期 2
出版年 99
研究生(中文) 萬怡貝
研究生(英文) Yi-Bei Wan
學號 R9697103
學位類別 碩士
語文別 英文
論文頁數 57頁
口試委員 口試委員-陳勁甫
口試委員-鄭永祥
口試委員-董旭英
指導教授-廖俊雄
中文關鍵字 none 
英文關鍵字 Mobile phone dependence  Media dependency theory  Personal trait  Social interaction 
學科別分類
中文摘要 none
英文摘要 With the rapid development of information and communication technology (ICT), mobile phone is used widely and provides a convenient way of communication. The dependence on mobile phone or even “no mobile and no life” has gradually become a prevalent phenomenon. People who heavily depend on mobile phones would feel disturbed and depressed when someone did not reply calling immediately. Compulsive usage of mobile phones results in problematic daily life and academic performance and even unaffordable phone bills. Using mobile phone at inappropriate place which is the provisions or laws prohibited (e.g., using mobile phone while driving), is also a symptom of mobile phone compulsive usage. Mobile phone dependence is realistic and cannot be neglected.

Based on the theory of media dependency theory, the present study intends to explore the influential factors of mobile phone dependence by considering the model associated with personality traits and social interactions. Personality traits include perfectionism, extroversion, lack of self-esteem, neuroticism, novelty seeking and boredom proneness, and social interactions include social capital and social escape. A total of 237 effective respondents, with a monthly rental of NT$ 568 (=US$18) and above, are interviewed by questionnaire. Structure equation modeling (SEM) is used to test the hypothesized relationships in the research model. The results reveal that social interactions and personality traits do play an important role on mobile phone dependence. In terms of the total effects of measures in the model, the constructs of novelty seeking, perfectionism, social escape, and social capital have strong impacts on mobile phone dependence. It is also found that neuroticism and lack of esteem are positively related to social escape and extroversion and novelty seeking are positively related to social capital. Finally, the suggestions to avoid mobile phone dependence are drawn from the results of this study.
論文目次 Abstract I
Acknowledgement II
Table of Contents IV
List of Tables VI
List of Figures VII
Chapter One Introduction 1
1.1 Background and Motivation 1
1.2 Development of Mobile Service Market 2
1.3 Research Objectives 4
Chapter Two Literature Review 5
2.1 Media Dependency Theory 5
2.2 Mobile Phone Dependence and Influential Factors 6
2.2.1 Mobile Phone Dependence 6
2.2.2 Social Capital 7
2.2.3 Social Escape 8
2.2.4 Perfectionism 9
2.2.5 Novelty Seeking 10
2.2.6 Extroversion 10
2.2.7 Lack of Self-esteem 11
2.2.8 Neuroticism 12
2.2.9 Boredom Proneness 12
Chapter Three Research Model and Design 14
3.1 Research Model 14
3.2 Measurement Development 15
3.3 Data Collection and Sampling 18
3.4 Analysis Method 18
3.4.1 Descriptive Statistic Analysis 18
3.4.2 Factor Analysis 19
3.4.3 Reliability and Validity Analysis 20
3.4.4 Analysis of Variance 21
3.4.5 Cluster Analysis 21
3.4.6 Structural Equation Modeling 21
Chapter Four Empirical Results 24
4.1 Respondent Profile 24
4.2 Criterion Data Analysis 26
4.3 Construct Reliability 30
4.4 Measurement Model 30
4.4 Model-testing Results 33
4.5 Difference Analysis 38
Chapter Five Conclusion 40
5.1 Discussion 40
5.2 Managerial Implication 42
5.3 Limitation and Future Research 42
Reference 44
Appendix A: Items in Questionnaire 52
Appendix B: Questionnaire in Chinese 54
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