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系統識別號 U0026-0602201412045000
論文名稱(中文) Exploring the Factors Affecting the Continuance Use of Social Network Sites For Political Participation
論文名稱(英文) Exploring the Factors Affecting the Continuance Use of Social Network Sites For Political Participation
校院名稱 成功大學
系所名稱(中) 國際經營管理研究所
系所名稱(英) Institute of International Management
學年度 102
學期 1
出版年 103
研究生(中文) 莫達
研究生(英文) Mahmoud Abdullah
學號 RA6997333
學位類別 碩士
語文別 英文
論文頁數 87頁
口試委員 指導教授-陳正忠
召集委員-王鈿
口試委員-高如妃
中文關鍵字 none 
英文關鍵字 Arab spring  Social network sites  Continuance intention  Continuance use  Social capital  U & G  Habit 
學科別分類
中文摘要 none
英文摘要 ABSTRACT
Keywords: Arab spring, Social network sites, Continuance intention, Continuance use, Social capital, U & G, Habit.
The 2011 uprisings in the Middle East served as a new phenomenon to use the social network as a technology platform for organizing and expressing political participation outside of the more traditional routes. While most of the recent research on social networking sites has focused on the role of SNS on the political participation and the social movements in the Arab spring. Very few studies have examined the factors affecting the continuance use of the social network sites for political participation.
This study examines the continuance participation intentions and behavior on Social Networking Sites (SNSs), from a social and behavioral perspective. We proposed a research model to investigate the factors influencing users' intention and behavior to continue use social network for political participation based on the social capital and the Uses & Gratifications theories. The model also examined the moderating effect (IS habit) to IS continuance intention and IS continued usage.
論文目次 TABLE OF CONTENTS
ABSTRACT ................................................................................................................... I
ACKNOWLEDGEMENTS .......................................................................................... II
TABLE OF CONTENTS ............................................................................................ III
LIST OF TABLES ...................................................................................................... IV
LIST OF FIGURES ...................................................................................................... V
CHAPTER ONE INTRODUCTION ............................................................................ 6
CHAPTER TWO LITERATURE REVIEW............................................................... 14
CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY ...................... 30
CHAPTER FOUR RESEARCH RESULTS ............................................................... 39
CHAPTER FIVE ......................................................................................................... 60
CONCLUSIONS AND SUGGESTIONS ................................................................... 60
REFERENCES ............................................................................................................ 67
APPENDICES ............................................................................................................. 73
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