進階搜尋


   電子論文尚未授權公開,紙本請查館藏目錄
(※如查詢不到或館藏狀況顯示「閉架不公開」,表示該本論文不在書庫,無法取用。)
系統識別號 U0026-0508201217371400
論文名稱(中文) The Impact of Aesthetics Website Design and Users’ Cognitive Maps on Website Effectiveness
論文名稱(英文) The Impact of Aesthetics Website Design and Users’ Cognitive Maps on Website Effectiveness
校院名稱 成功大學
系所名稱(中) 國際經營管理研究所博士班
系所名稱(英) Institute of International Management (IIMBA--PHD)
學年度 100
學期 2
出版年 101
研究生(中文) 蘇仁波
研究生(英文) Kyaw Phyo Linn
學號 Ra8967122
學位類別 博士
語文別 英文
論文頁數 113頁
口試委員 指導教授-林清河
共同指導教授-陳正忠
口試委員-賴香菊
口試委員-徐士傑
口試委員-王維聰
中文關鍵字 none 
英文關鍵字 Aesthetics  Cognitive Maps  Website Design  Perceptions  Trusts  Intention to use  Cultural difference  Individual internet skills 
學科別分類
中文摘要 none
英文摘要 The World Wide Web is growing dramatically every year. According to Cisco’s visual networking index, World Wide Web will be 4 times larger in year 2015 than 2010. Internet become part of our daily life and corporates website become more important than past decades. Keep in mind that main objective of this research is to determine user’s intention to use website through perceptions and trusts on website by determining users’ cognitive maps and website’s aesthetics design factors in consideration of cultural difference and individual skill. This study employed experiment method to collect the data and applied extensive statistical methods to test hypotheses proposed. This research found not only significant effects of users’ cognitive map and aesthetics website design, also the interactions effects of those variables. The findings of significant relationship between outcome variables are surplus. This study also found the significant moderation of cultural difference and individual internet skills.
論文目次 ACKNOWLEDGEMENTS I
ABSTRACT III
TABLE OF CONTENTS IV
LIST OF TABLES VIII
LIST OF FIGURES X
CHAPTER ONE INTRODUCTION 1
1.1 Research Background. 1
1.1.1 Cognitive Maps and World Wide Web. 4
1.1.2 Researches on Websites’ Design. 6
1.2 Research Objective and Contribution. 7
1.3 Research Procedure. 8
1.4 The Structure of this Study. 9
CHAPTER TWO LITERATURE REVIEW 11
2.1 Aesthetics in Website Design. 11
2.2 Cognitive Maps. 14
2.3 Website Design Perceptions. 16
2.4 Trusts on Website. 18
2.4.1 Online trust. 19
2.5 Hypothesis Development. 21
CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY 28
3.1 The Conceptual Model. 28
3.2 Summary of Research Hypotheses. 29
3.3 Research Design. 30
3.4 Measuring Research Constructs. 31
3.5 Methods for Assessing Cognitive Maps. 35
3.6 Experiment Design and Procedure. 36
3.7 Research Approach. 38
3.8 Sampling. 38
3.9 Data Analysis. 39
3.9.1 Descriptive Statistics. 40
3.9.2 Confirmatory Factor Analysis and Structural Equation Modeling. 40
3.9.3 Reliability Analysis. 43
3.9.4 Validity Analysis. 44
3.9.5 Addressing Possible Common Method Bias in the Current Research. 46
CHAPTER FOUR DESCRIPTIVE ANALYSIS AND RELIABILITY TESTS 48
4.1 Descriptive Analysis. 48
4.1.1 Characteristics of Respondents. 48
4.1.2 Measurement Results for Relevant Research Variables. 50
4.2 Manipulation Check in Main Study. 52
4.3 Factor Analysis and Reliability Test. 52
4.3.1 Website Design Perceptions. 53
4.3.2 Trusts on Website. 54
4.3.3 Intention to Use Website. 55
4.4 Confirmatory Factor Analysis. 55
4.5 Control Group Analysis. 59
4.5.1 Measurement Results for Relevant Variable. 59
4.3.2 The Difference Results between Experimental Group and Control Group. 61
CHAPTER FIVE RESEARCH ANALYSIS AND RESULTS 62
5.1 Different between Factors of Research Constructs. 62
5.1.1 Cognitive Maps. 62
5.1.2 Testing Difference between Research Variables (General Linear Model). 63
5.2 The Interaction Effects of Aesthetics and Cognitive Maps. 66
5.3 Structural Equation Model. 67
5.4 Moderation Effect of Cultural Difference and Individual Internet Skills. 71
5.4.1 Moderation Effect of Cultural Difference. 71
5.4.3 Moderating Effect of Individual Internet Skills. 72
5.5 Common Method Bias. 75
CHAPTER SIX DISCUSSIONS AND CONCLUSION 77
6.1 Discussions. 77
6.1.1 Discussion on RQ1: Effects of Cognitive Maps and Aesthetics on Perceptions. 78
6.1.2 Discussion on RQ2: Factors that Influence User’s Intention to Use Website. 81
6.1.3 Discussion on RQ3: The Influence of Moderating Factors on User’s Intention To Use Website. 83
6.2 Theoretical Implications. 85
6.3 Practical Implications. 87
6.4 Limitation and Future Research. 89
REFERENCES 92
APPENDIX 104
Appendix-1: Experimental Websites 104
Appendix-2: Questionnaire for Experiment 108
Appendix-3: List of Menu Items Extracted from the Respondents 112
參考文獻 Abbasi, A., Zhang, Z., Zimbra, D., Chen, H., & Nunamaker, J. J. F. (2010). Detecting fake websites: The contribution of statistical learning theory. MIS Quarterly, 34(3), 435-461.
Adipat, B., Zhang, D., & Zhou, L. (2011). The effects of tree-view based presentation adaptation on mobile web browsing. MIS Quarterly, 35(1), 99-122.
Agarwal, R., & Venkatesh, V. (2002). Assessing a firm’s web presence: A heuristic evaluation procedure for measurement of usability. Information Management Research, 13(2), 121-168.
Alexander, J. A. M., van Deursen, Jan, A. G. M., & van Dijk. (2009). Using the internet: Skill related problems in users' online behavior. Interacting with Computers, 21, 393 - 402.
Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411-423.
Asparouhov, T., & Muthén, B. (2009). Exploratory structural equation modeling. Structural Equation Modeling, 16(3), 397-438.
Bagozzi, R. P. (2011). Measurement and meaning in information systems and organizational research: Methodological and philosophical foundations. MIS Quarterly, 35(2), 261-292.
Balikie, N. (2003). Analyzing quantitative data: From description to explanation: London: Sage.
Bawden, D. (2001). Information and digital literacies: A review of concepts. Journal of Documentation, 47, 218-259.
Beldad, A., Jong, M. d., & Steehouder, M. (2010). How shall I trust the faceless and the intangible? A literature review on the antecedents of online trust. Computers in Human Behavior, 26(5), 857–869.
Berg, N. (2005). Non-response bias. In K.-L. Editor-in-Chief: Kimberly (Ed.), Encyclopedia of Social Measurement (pp. 865-873). New York: Elsevier.
Billinghurst, M., & Weghorst, S. (1995). The use of sketch maps to measure cognitive maps of virtual environments. Paper presented at the IEEE 1995 Virtual Reality Annual International Symposium, Los Alamitos, CA.
Blades, M. (1997). Research paradigms and methodologies for investigating children’s wayfinding. In N. Foreman & R. Gillett (Eds.). Handbook of spatial research paradigms and methodologies. Spatial cognition in the child and adult (Vol. 1, pp. 103-129). Hove, UK: Psychology Press.
Boechler, P. M. (2001). How spatial is hyperspace? Interacting with hypertext documents: Cognitive processes and concepts. CyberPsychology & Behavior, 4(1), 23-46.
Bollen, K. A. (2011). Evaluating effect, composite, and causal indicators in structural equation models. MIS Quarterly, 35(2), 359-372.
Bollen, K. A., & Long, J. S. (1993). Testing structural equation models. Newbury Park, CA: Sage.
Bonnardel, N., Piolat, A., & Bigot, L. L. (2011). The impact of colour on website appeal and users’ cognitive processes. Displays, 32(2), 69-80.
Booth, R. G. (2003). Perception of the visual environment. New York: Springer.
Bourges-Waldegg, P., & Scrivener, S. A. R. (1998). Meaning, the central issue in cross-cultural HCI design. Interacting with Computers, 9(3), 287-309.
Boyd, J. (2003). The rhetorical construction of trust online. Communication Theory, 13(4), 392-410.
Buhalis, D., & Law, R. (2008). Progress in information technology and tourism man- agement: 20 years on and 10 years after the Internet-the state of eTourism research. Tourism Management, 29(4), 609-623.
Byrne, B. M. (2010). Structural equation modeling with AMOS: Basic concepts, applications, and programming (2nd ed.). New York, NJ: Lawrence Erlbaum Associates.
Chen, J. V., Lin, C., Yen, D. C., & Linn, K. P. (2011). The interaction effects of familiarity, breadth and media usage on web browsing experience. Computers in Human Behavior, 27(6), 2141-2152.
Chi, E. H., Pirolli, P., Chen, K., & Pitkow, J. (2001). Using information scent to model user information needs and actions on the Web. Proc. SIGCHI, Seattle, WA: Association for Computing Machinery.
Childers, T. L., Christopher, L. C., Peck, J., & Carson, S. (2001). Hedonic and utilitarian motivations for online retail shopping behavior. Journal of Retailing, 77(4), 511–535.
Chiodo, J. J. (1997). Improving the cognitive development of students’ mental maps of the world. Journal of Geography, 96(3), 153-163.
Chisnall, P. M. (1997). Marketing research (Vol. 5th ed.). London: McGraw-Hill.
Churchill, G. A. (1979). A paradigm for developing better measures of marketing constructs. Journal of Marketing Research, 16(1), 64-73.
Cisco System Inc. (2011). Visual Networking Index. Retrieved 5th June, 2012, from http://ciscovni.com/vni_forecast/index.htm
Clara, I. P., Brain, J. C., Murray, W. E., Linda, T. M., & Laine, J. T. (2003). Confirmator factor analysis of the multidimensional scale of perceived social support in clinically distressed and studetns samples. Journal of Personality Assessment, 81(13), 265-270.
Colman, A. M. (2009). A dictionary of psychology (3rd ed.). New York: Oxford University Press.
Cooper, D. R., & Schindler, P. S. (2003). Business research methods (Vol. 8th edition). London: McGraw-Hill.
Corritore, C. L., Kracher, B., & Wiedenbeck, S. (2003). Online trust: Concepts, evolving themes, a model. International Journal of Human-Computer Studies, 58(6), 737-758.
Coyle, J. F., & Thorson, E. (2001). The effects of progressive levels of interactivity and vividness in web marketing sites. Journal of Advertising, 30(3), 13-28.
Creswell, J. W. (2003). Research design: Qualitative, quantitative and mixed methods approach (Vol. Second Edition). Thousand Oaks, CA: Sage Publication.
Cunliffe, D. (2000). Developing usable websites: A review and model. Internet Research, 10(4), 295-308.
Cyr, D. (2008). Modeling website design across cultures: Relationships to trust, satisfaction and e-loyalty. Journal of Management Information Systems, 24(4), 47-72.
Cyr, D., Head, M., & Ivanov, A. (2006). Design aesthetics leading to m-loyalty in mobile commerce. Information and Management, 43(8), 950-963.
Cyr, D., Kindra, G. S., & Dash, S. (2008). Web site design, trust, satisfaction and eloyalty: The Indian experience. Online Information Review, 32(6), 773-790.
Dahan, E., & Hauser, J. R. (2002). The virtual customer. Journal of Product Innovation Management, 19(5), 332-353.
Danielson, D. R. (2003). Transitional Volatility in Web Navigation. IT & Society, 1(3), 131-158.
Davis, L., Wang, S., & Lindridge, A. (2007). Culture influences on emotional responses to on-line store atmospheric cues. Journal of Business Research, 61(8), 806-812.
Demangeot, C., & Broderick, A. J. (2010). Consumer perceptions of online shopping environments: A Gestalt approach. Psychology & Marketing, 27(2), 117-140.
Dickie, G. (1997). Introduction to aesthetics: An analytic approach. New York: Oxford University Press.
Dillon, A., & Vaughan, M. (1997). It’s the journey and the destination. Shape and the emergent property of genre in evaluating digital documents, New Review of Multimedia and Hypermedia, 91-106.
Dion, K., Berschied, E., & Walster, E. (1972). What is beautiful is good. Journal of Personality and Social Psychology, 24(3), 285-290.
Doney, P. M., & Cannon, J. P. (1997). An examination of the nature of trust in buyer-seller relationships. Journal of Marketing, 61, 35-51.
Dormann, C. (2006). Cultural representations in web design: Differences in emotions and values. Paper presented at the HCI 2005: People and Computers XIX - The Bigger Picture, London.
Downs, R. M., & Stea, D. (1977). Maps in minds: Reflections on cognitive mapping. New York: Harper & Row.
Eristi, S. D., Sahin-Izmirli, O., Izmirli, S., Firat, M., & Haseski, H. I. (2010). An Evaluation of Instructional Website Designs from the Perspective of Visual Perception Theories: A Study on Scale Development. Contemporary Educational Technology, 1(4), 348-366.
Eristi, S. D. B. (2009). Cultural factors in web design. Journal of Theoretical and Applied Information Technology, 9(2), 117-132.
Eroglu, S. A., Machleit, M. A., & Davis, L. M. (2003). Empirical testing of a model of online store atmospherics and shopper responses. Psychology & Marketing, 20(2), 139-150.
Fan, X., Thompson, B., & Wang, L. (1999). The effects of sample size, estimation methods, and model specification on SEM fit indices. Structural Equation Modeling, 6(1), 56–83.
Farris, J. S., Jones, K. S., & Elgin, P. D. (2002). Users’ schemata of hypermedia: What is so ‘spatial’ about a website? Interacting with Computers, 14(5), 487-502.
Findlay, J. M., & Gilchrist, I. D. (2003). Active vision: The psychology of looking and seeing. Oxford, England: Oxford University Press.
Fiore, A. M., Jin, H. J., & Kim, J. (2005). For fun and profit: Hedonic value from image interactivity and responses toward an online store. Psychology & Marketing, 22(8), 669-694.
Flavian, C., Guinaliu, M., & Gurrea, R. (2006). The role played by perceived usability, satisfaction and consumer trust on website loyalty. Information and Management, 43(1), 1-14.
Fogg, B. J., Marshall, J., Kameda, T., Solomon, J., Ragnekar, A., & Boyd, J. (2001). Web credibility research: A method for online experiments and early study results. Paper presented at the CHI 2001 extended abstracts on human factors in computing systems.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
Gallagher, D., Ting, L., & Palmer, A. (2008). A journey into the unknown; Taking the fear out of structural equation modeling with AMOS for the first-time user. Marketing Review, 8(3), 255-275.
Galletta, D. F., Henry, R. M., McCoy, S., & Polak, P. (2006). When the Wait Isn't So Bad: The Interacting Effects of Website Delay, Familiarity, and Breadth," Information Systems Research. 17(1), 20-37.
Ganesh, J., Reynolds, K. E., Luckett, M., & Pomirleanu, N. (2010). Online shopper motivations, and e-store attributes: An examination of online patronage behavior and shopper typologies. Journal of Retailing, 86(1), 106–115.
Gefen, D., Karahanna, E., & Straub, D. W. (2003). Trust and TAM in online shopping: An integrated model. MIS Quarterly, 27(1), 321-339.
Gefen, D., Straub, D. W., & Boudreau, M.-C. (2000). Structural equation modeling and regression: Guidelines for research practice. Communications of AIS, 4(7), 1-79.
Golledge, R. G. (1976). Methods and methodological issues in environmental cognition research. In R. G. Golledge & G. T. Moore (Eds.). Environmental Knowing (pp. 300-313). Pennsylvania: Dowden, Hutchinson and Ross, Inc.
Golledge, R. G. (1999). Human wayfinding and cognitive maps. In R. G. Golledge (Ed.), Wayfinding Behavior - Cognitive Mapping and Other Spatial Processes (pp. 5-45): The Johns Hopkins University Press.
Grabner-Kraeuter, S. (2002). The role of consumers’ trust in online-shopping. Journal of Business Ethics, 39, 43-50.
Haas, D. F., & Deseran, F. A. (1981). Trust and symbolic exchange. Social Psychology Quarterly, 44(1), 3-13.
Hair, J., Black, W., Babin, B., & Anderson, R. (2010). Multivariate Data Analysis (7th ed.). Upper Saddle River, NJ, USA.: Prentice-Hall, Inc.
Hair, J. F., Babin, B., Money, A. H., & Samouel, P. (2007). Essentials of business research methods: John Wiley & Sons, Inc.
Hartman, J. B., Shim, S., Barber, B., & O’Brien, M. (2006). Adolescents’ utilitarian and hedonic web consumption behavior: Hierarchical influence of personal values and innovativeness. Psychology and Marketing, 23(10), 813-839.
Hassenzahl, M. (2003). The thing and I: Understanding the relationship between user and product. In M. A. Blythe, A. F. Monk, K. Overbeeke & P. C. Wright (Eds.). Funology: From Usability to Enjoyment (pp. 31-42). Dordrecht: Kluwer Academic.
Head, M., Archer, N., & Yuan, Y. (2000). World Wide Web Navigation Aid. International Journal of Human-Computer Studies, 53, 301-330.
Hekkert, P., & Schifferstein, H. N. J. (2008). Introducing product experience. In N. J. S. Hendrik & H. Paul (Eds.). Product Experience (pp. 1-8). San Diego: Elsevier.
Herrington, J. D., & Capella, L. M. (1994). Practical applications of music in service settings. Journal of Service Marketing, 8(3), 50- 66.
Hofstede, G. (1994). Cultures and organizations: Software of the mind: Intercultural cooperation and its importance for survival. . London, England: Harper Collins Business.
Hooijdonk, C. V., Maes, A., & Ummelen, N. (2006). ‘I have been here before’: An investigation into spatial verbalizations in hypertext navigation. Information Design Journal, 14(1), 8-21.
Hovland, C. I., & Weiss, W. (1951). The influence of source credibility on communication effectiveness. The Public Opinion Quarterly, 15(4), 635-650.
Hsu, C. C. (2011). Factors affecting webpage’s visual interface design and style. Procedia Computer Science, 3, 1315-1320.
Hu, L., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling, 3, 1-55.
Hwang, J. S., MacMillan, S. J., & Lee, F. (2003). Corporate web sites as advertising: An analysis of function, audience and message strategy. Journal of Interactive Advertising(3), 2.
Janssens, W., Wijnen, K., Pelsmacker, P. D., & Kenhove, P. V. (2008). Marketing Research with SPSS: Prentice Hall.
Jarvenpaa, S., Tractinsky, N., & Vitale, M. (2000). Consumer trust in an internet store. Information Technology and Management, 1(1-2), 45-71.
Jenkins, J. M., & Walmsley, D. J. (1993). Mental maps of tourists: A study of Coffs Harbour, New South Wales. GeoJournal, 29(3), 233-241.
Jiang, Z., & Benbasat, I. (2003). The effects of interactivity and vivdness of functional control in changing web consumers’ attitudes. Paper presented at the 24th international conference on information systems, Seattle.
Jones, G. R., & George, J. M. (1998). The experience and evolution of trust: Implications for cooperation and teamwork. The Academy of Management Review., 23(3), 531-546.
Kaplan, R., Kaplan, S., & Ryan, R. L. (1998). With people in mind. Washington, DC: Island Press.
Kaplan, S. (1973). Cognitive maps, human needs and the designed environment. In W. Preiser (Ed.), Environmental design research (Vol. 1, pp. 274- 283). Stroudsburg, PA: Dowden, Hutchinson and Ross.
Kaplan, S., & Kaplan, R. (1982). Cognition and environment. New York, NY: Praeger Publishers.
Karson, E. J., & Korganondar, P. K. (2001). An experimental investigation of internet advertising and the elaboration likelihood model. Journal of Current Issues and Research in Advertising, 23(2), 53-72.
Kato, Y., & Takeuchi, Y. (2003). Individual differences in wayfinding strategies. Journal of Environmental Psychology, 23(2), 171-188.
Kim, Y. M. (2011). Users' perceptions of university library websites: A unifying view. Library & Information Science Research, 33(1), 63-72.
Kim, Y. M., & Abbas, J. (2010). Adoption of library 2.0 functionalities by academic libraries and users: A knowledge management perspective. Journal of Academic Librarianship, 36(3), 211−218.
Klein, L. R. (2003). Creating virtual product experiences: The role of telepresence. Journal of Interactive Marketing, 17(1), 41-55.
Klein, L. R., & Ford, G. T. (2003). Consumer search for information in the digital age: an empirical study of prepurchase search for automobiles. Journal of Interactive Marketing, 17, 29-49.
Koufteros, X. A. (1999). Testing a model of pull production: A paradigm for manufacturing research using structural equation modeling. Journal of Operations Management, 17(4), 467-488.
Kozlowski, L. T., & Bryant, K. J. (1977). Sense of direction, spatial orientation, and cognitive maps. Journal of Experimental Psychology: Human Perception and Performance, 3(4), 590-598.
Lang, J. (1988). Symbolic aesthetics in architecture: Toward a research agenda. In J. Nasar (Ed.), Environmental Aesthetics: Theory, Research and Applications. Cambridge, UK: Cambridge Press.
Lavie, T., & Tractinsky, N. (2004). Assessing dimensions of perceived visual aesthetics of web sites. International Journal of Human-Computer Studies, 60(3), 269-298.
Laviea, T., & Tractinsky, N. (2004). Assessing dimensions of perceived visual aesthetics of web sites. International Journal of Human-Computer Studies, 60(3), 269–298.
Lee, J., Kim, J., & Moon, J. (2000). What makes Internet users visit cyber stores again? Key design factors for customer loyalty. Paper presented at the Conference on Human Factors in Computing Systems CHI 2000, ACM, New York.
Lee, Y., & Kozar, K. A. (2009). Designing usable online stores: A landscape preference perspective. Information and Management, 46(1), 31-41.
Li, Y. M., & Yeh, Y. S. (2010). Increasing trust in mobile commerce through design aesthetics. Computers in Human Behavior, 26(4), 673-684.
Lindgaard, G., & Dudek, C. (2003). What is this evasive beast we call user satisfaction? Interacting with Computers, 15(3), 429-452.
López, I., & Ruiz, S. (2011). Explaining website effectiveness: The hedonic–utilitarian dual mediation hypothesis. Electronic Commerce Research and Applications, 10, 49–58.
Luhmann, N. (1979). Trust and power. Chichester: John Wiley.
Lynch, K. (1960). The image of the city. Cambridge, MA: MIT Press.
Malhotra, N. K., Kim, S. S., & Patil, A. (2006). Common method variance in IS research: a comparison of alternative approaches and a reanalysis of past research. Management Science, 52(12), 1865-1883.
Marcella, A. J. (1999). Establishing trust in vertical markets. Altamonte Springs, FL: The Institute of Internal Auditors.
Marcus, A., & Gould, E. W. (2000). Crosscurrents: Cultural dimensions and global Web user-interface design. Interactions, 7(4), 32-46.
Markham, S. B., Gatlin-Watts, R., & Bounds, W. (2001). Internet advertising vs. traditional advertising: the current situation. Journal of Promotion Management, 6(1/2), 3-17.
Maslow, A. H. (1970). Motivation and personality. New York: Harper and Row.
McKenna, K. Y. A., Green, A. S., & Gleason, M. J. (2002). Relationship formation on the internet: What’s the big attraction ? Journal of Social Issues, 58(1), 9-31.
McKinney, V., Yoon, K., & Zahedi, F. M. (2002). The measurement of web-customer satisfaction: An expectation and disconfirmation approach. Information Systems Research, 13, 296−315.
McKnight, D. H., Cummings, L., & Chervany, N. L. (1998). Initial trust formation in new organizational relationships. Academy of Management Review., 23(3), 473–490.
Metz, H. M. (1990). Sketch maps: Helping students get the big picture. Journal of Geography, 89(3), 114-118.
Moss, G., Gunn, R., & Heller, J. (2006). Some men like it black, some women like it pink: consumer implications of differences in male and female website design. Journal of Consumer Behavior, 5, 328−341.
Mossberger, K., Tolbert, C. J., & Stansbury, M. (2003). Virtual Inequality: Beyond the Digital Divide. Washington, DC: Georgetown University Press.
Nadkarni, S., & Gupta, R. (2007). A task-based model of perceived website complexity. Management Information Systems Quarterly, 31, 501−524.
Neuman, L. W. (2003). Social research method: Qualitative and quantitative approaches (Vol. Fifth edition). Boston, MA: Pearson.
Newman, I., & Benz, C. (1998). Qualitative - Quantitative research methodology: Exploring the interactive continuum. Boston, MA: Pearson.
Nielsen, J., & Tahir, M. (2002). Homepage usability: 50 websites deconstructed. Indianapolis: IN: New Riders.
Nojima, H., & Shingaki, N. (2000). Navigation in the physical world and in the virtual worlds. NTT R & D, 49(5), 242-251.
Otter, M., & Johnson, H. (2000). Lost in hyperspace: metrics and mental models. Interacting with Computers, 13(1), 1-40.
Park, S., Choi, D., & Kim, J. (2004). Critical factors for the aesthetic fidelity of web pages: empirical studies with professional web designers and users. Interacting with Computers, 16(2), 351-376.
Passini, R. (1984). Wayfinding in Architecture. New York: Van Nostrand Reinhold.
Pavlou, P. A. (2003). Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model. International Journal of Electronic Commerce, 7(3), 101-134.
Pavlou, P. A., & Gefen, D. (2004). Building effective online marketplaces with institution-based trust. Information Systems Research, 15(1), 37-60.
Pearce, P. L. (1977). Mental souvenirs: A study of tourists and their city maps. Australian Journal of Psychology, 29(3), 203-210.
Podsakoff, P. M., MacKenzie, S. B., & Podsakoff, N. P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879-903.
Powell, T. A., Jones, D. L., & Cutts, D. C. (1998). Web site engineering: Beyond web page design. Upper Saddle River: Prentice-Hall.
Quelch, J., & Klein, L. (1996). The internet and international marketing. Sloan Management Review, 37(3), 60-75.
Robins, D., & Holmes, J. (2008). Aesthetics and credibility in web site design. Information Processing & Management, 44(1), 386-399.
Rosen, D. E., & Purinton, E. (2004). Website design: Viewing the web as a cognitive landscape. Journal of Business Research, 57(7), 787-794.
Russell, J. A. (1988). Affective appraisals of environments. In J. L. Nasar (Ed.), Environmental Aesthetics, Theory, Research and Applications (pp. 11-26). Cambridge: Cambridge University Press.
Saunders, M., Lewis, P., & Thornhill, A. (2003). Research methods for business students (Vol. Second Edition). UK: Prentice Hall.
Schaik, P., & Ling, J. (2007). Design parameters of rating scales for Web sites. ACM Transactions on Computer-Human Interaction, 14(1), 1−35.
Schenkman, B. N., & Jönsson, F. U. (2000). Aesthetics and preferences of web pages,. Behavior and Information Technology, 19(5), 367-377.
Schwier, R. A., & Misanchuk, E. R. (1993). Interactive multimedia instruction. Englewood Cliffs, NJ: Educational Technology Publications.
Shankar, V., Urban, G. L., & Sultan, F. (2002). Online trust: A stakeholder perspective, concepts, implications, and future directions. Journal of Strategic Information Systems, 11, 325-344.
Sharma, R., Yetton, P., & Crawford, J. (2009). Estimating the effect of common method variance: The method-method pair technique with an illustration from TAM research. MIS Quarterly, 33(3), 473-490.
Shmueli, G., & Koppius, O. R. (2011). Predictive analytics in information systems research. MIS Quarterly, 35(3), 553-572.
Smith, D., & Sivakumar, K. (2004). Flow and internet shopping behavior: A conceptual model and research propositions. Journal of Business Research, 57(10), 1199-1208.
Søby, M. (2003). Digital competences: From ICT skills to digital bildung. Oslo: University of Oslo.
Song, J., & Zahedi, F. M. (2005). A theoretical approach to web design in e-commerce: A belief reinforcement model. Management Science, 51(8), 1219-1235.
Steuer, J. (1992). Defining virtual reality: Dimensions determining telepresence. Journal of Communication, 42(4), 73-93.
Steyaert, J. (2002). Inequality and the digital divide: Myths and realities. In S. Hick & J. McNutt (Eds.). Advocacy, Activism and the Internet. Chicago: Lyceum Press.
Sutcliffe, A. G., Kurniawan, S., & Shin, J.-E. (2006). Methods and tools for designing attractive multimedia user interfaces. International Journal of Human-Computer Studies, 64(4), 375-392.
Suzuki, I. (2012). Effects of sense of direction on Internet skill and cognitive maps of the Web. Computers in Human Behavior, 28(1), 120-128.
Tabatabai, D., & Shore, B. (2005). How experts and novices search the Web. Library & Information Science Research, 27, 222−248.
Takeuchi, Y. (1992). Sense of direction and its relationship with geographical orientation, personality traits and mental ability. The Japanese Journal of Educational Psychology, 40, 47-53.
Tan, G. W., & Wei, K. K. (2006). An empirical study of Web browsing behaviour: Towards an effective website design. Electronic Commerce Research and Applications, 5(4), 261–271.
Tarafdar, M., & Zhang, J. (2008). Determinants of reach and loyalty: A study of website performance and implications for Website design. Journal of Computer Information Systems Research, winter, 16−24.
Thorndyke, P. W., & Hayes-Roth, B. (1982). Differences in spatial knowledge acquired from maps and navigation. Cognitive Psychology, 14 560-589.
Tolman, E. C. (1948). Cognitive maps in rats and men. Psychological Review, 55(4), 189-208.
Tractinsky, N. (2004). Toward the study of aesthetics in information technology. Paper presented at the Twenty-Fifth International Conference on Information Systems, Atlanta: AIS.
Tractinsky, N. (2006). Aesthetics in Information Technology: Motivation and Future Research Directions. In P. Zhang & D. Galletta (Eds.). Human-Computer Interaction and Management Information Systems: Foundations. Advances in Management Information Systems (Vol. 5, pp. 330-347). Armonk, NY: M.E. Sharpe.
Tractinsky, N., Katz, A. S., & Ikar, D. (2000). What is beautiful is usable. Interacting with Computers, 13(2), 127-145.
Turban, E., King, D., & Lang, J. (2009). Introduction to electronic commerce. Upper Saddle River, NJ: Prentice Hall.
Tyler, T. R., & Kramer, R. M. (1996). Wither trust? In R. M. Kramer & T. R. Tyler (Eds.). Trust in organizations: Frontiers of theory and research. Thousand Oaks, CA: Sage Publications Inc.
Van der Heijden, H. (2003). Factors influencing the usage of websites: The case of a generic portal in the Netherlands. Information and Management, 40(6), 541-549.
van Dijk, J. (2005). The deepening divide inequality in the information society. In Thousand Oaks. London: Sage Publications.
Veen, J. (2000). The art & science of web design. Indianapolis: IN: New Riders.
Voich, D. (1995). Comparative Empirical Analysis of Cultural Values and Perceptions of Political Economy Issues. Westport, Connecticut: Praeger.
Walker, S., & Reynolds, L. (2000). Screen design for children's reading: Some key issues. Journal of Research in Reading, 23, 224−234.
Walmsley, D. J., & Jenkins, J. M. (1992). Tourism cognitive mapping of unfamiliar environments. Annals of Tourism Research, 19(2), 268-286.
Wang, W., & Benbasat, I. (2009). Interactive decision aids for consumer decision making in e-commerce: The influence of perceived strategy restrictiveness. MIS Quarterly, 33(2), 293-320.
Wang, Y. J., Hernandez, M. D., & Minor, M. S. (2010). Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment: The moderating role of purchase task. Journal of Business Research, 63(9), 935-942.
Wang, Y. J., Minor, M. S., & Wei, J. (2011). Aesthetics and the online shopping environment: Understanding consumer responses. Journal of Retailing, 87(1), 46–58.
Wasko, M., Teigland, R., Leidner, D., & Jarvenpaa, S. (2011). Stepping into the internet: New ventures in virtual worlds. MIS Quarterly, 35(3), 645-652.
Webster, J., & Ahuja, J. (2006). Enhancing the design of web navigation systems: The influence of user disorientation on engagement and performance. Management Information Systems Quarterly, 30, 661−678.
Wen, J. (2003). Post-Valued Recall Web Pages: User Disorientation Hits the Big Time. IT & Society, 1(3), 184-194.
Yang, K. C. (2003). Internet users’ attitudes toward and beliefs about internet advertising: An exploratory research from Taiwan. Journal of International Consumer Marketing, 15(4), 43-65.
Yu, B.-M., & Roh, S.-Z. (2002). The Effects of Menu Design on Information-Seeking Performance and User’s Attitude on the World Wide Web. Journal of the American Society for Information Science and Technology, 53(11), 923-933.
論文全文使用權限
  • 同意授權校內瀏覽/列印電子全文服務,於2022-08-05起公開。
  • 同意授權校外瀏覽/列印電子全文服務,於2022-08-05起公開。


  • 如您有疑問,請聯絡圖書館
    聯絡電話:(06)2757575#65773
    聯絡E-mail:etds@email.ncku.edu.tw