||Business Ties and Firm Performance: Examining the Mediating Role of Strategic Orientation and Moderating Role of Firm Slack
||Institute of International Management (IIMBA--Master)(on the job class)
This study employs the social capital perspective to examine the relationships between business ties, strategic orientation, and firm performance. The moderating role of firm slack on the relationship between business ties and strategic orientation is explored as well. Hypotheses are tested using data collected from top executives in the member firms of Taiwan-Africa Business Association. Statistical results show that business ties is positively related with both firm strategic orientation and firm performance while strategic orientation is positively related with firm performance. Moreover, strategic orientation fully mediates the relationship between business ties and firm performance. Contrary to the prediction, firm slack does not exert a moderating effect while it indeed directly affects strategic orientation. This study adds value to the social capital perspective by highlighting the role of the development of business relationships in initiating strategic actions for a firm.
TABLE OF CONTENTS
TABLE OF CONTENTS IV
LIST OF TABLES VII
LIST OF FIGURES VIII
CHAPTER ONE INTRODUCTION 1
1.1 Research Background. 1
1.2 Research Gap. 6
1.3 Research Objectives. 7
1.4 Research Flow. 7
CHAPTER TWO LITERATURE REVIEW 9
2.1 Theoretical Background – Social Capital (Network) Theory. 9
2.1.1 Social Capital. 9
2.2 Definition of Research Variables. 11
2.2.1 Business Ties. 11
2.2.2 Strategic Orientation. 12
2.2.3 Firm Performance. 15
2.2.4 Firm Slack. 16
2.3 Interrelationships among Research Variables and Hypotheses Development. 17
2.3.1 Business Ties and Strategic Orientation. 17
2.3.2 Business Ties and Firm Performance. 18
2.3.3 Strategic Orientation and Firm Performance. 18
2.3.4 Business Ties, Strategic Orientation and Firm Performance. 20
2.3.5 Firm Slack as a Moderator. 24
CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY 27
3.1 Research Framework. 27
3.2 Summary of Hypotheses. 27
3.3 Questionnaire Design, Measures, and Data Collection. 28
3.3.1 Business Ties. 29
3.3.2 Strategic Orientation. 29
3.3.3 Firm Performance. 30
3.3.4 Firm Slack. 30
3.3.5 Control Variables. 31
3.4 Sample Plan and Data Collection. 31
3.5 Data Analysis Procedure. 31
3.5.1 Descriptive Statistic Analysis. 32
3.5.2 Internal Consistency Analysis (Cronbach’s Alpha). 32
3.5.3 Pearson Correlation Analysis. 32
3.5.4 Confirmatory Factor Analysis (CFA). 33
3.5.5 Hierarchical Multiple Regression. 33
CHAPTER FOUR RESEARCH RESULTS 34
4.1 Descriptive Statistic Analysis. 34
4.2 Validity and Reliability Tests. 36
4.2.1 Business Ties. 38
4.2.2 Strategic Orientation. 39
4.2.3 Firm Slack. 40
4.2.4 Firm Performance. 41
4.3 Full Measurement Model. 41
4.4 Mean, Standard Deviation, and Pearson Correlation. 44
4.5 Hierarchical Multiple Regression. 45
4.5.1 Business Ties, Strategic Orientation, and Moderating Effect of Firm Slack. 45
4.5.2 Business Ties, Firm Performance and Mediating Effect of Strategic Orientation. 46
4.5.3 Control Variables. 48
CHAPTER FIVE CONCLUSION AND SUGGESTIONS 49
5.1 Discussion. 49
5.1.1 Theoretical Implications. 49
5.1.2 Managerial Implications. 53
5.2 Limitations and Suggestions. 55
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