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系統識別號 U0026-0408201419284900
論文名稱(中文) 以服務系統觀點探討傳統農業轉變-以玉井農會為例
論文名稱(英文) Exploring Changes in Traditional Agriculture From Service Systems Perspective : The Cases of Yu-ching District Farmers' Association
校院名稱 成功大學
系所名稱(中) 企業管理學系
系所名稱(英) Department of Business Administration
學年度 102
學期 2
出版年 103
研究生(中文) 張堉霖
研究生(英文) Yu-Lin Chang
學號 R46011311
學位類別 碩士
語文別 中文
論文頁數 52頁
口試委員 指導教授-周信輝
口試委員-方世杰
口試委員-李慶芳
中文關鍵字 農產業  服務系統  服務創新 
英文關鍵字 agriculture  service innovation  service system 
學科別分類
中文摘要 近年來,台灣受到貿易自由化的影響下,如:加入世界貿易組織(WTO),使得台灣的農產業在面對外來低價農產品以及遵守WTO的規範進而降低對於國內農業的補貼下面臨了嚴峻的考驗,加上台灣地狹人稠,土地資源不足,以及現今從事農產業的勞動力年齡普遍偏高,對於國內農產業造成不小的衝擊,故,如何使台灣農產業在這情況下,能走出自我的特色與提升產業價值,是本研究所要探討問題。
本研究以服務創新以及服務系統觀點下探討農產業之轉變,並使用質性研究之個案研究法,以玉井農會為研究對象,探討農會在以芒果為基礎上在:1.行銷上如何有別以往的不同,如;創立自我品牌、開設芒果冰館。2.資訊科技導入後,與消費者互動方式及管道的改變。3.採收到銷售上的流技術革新,如:分級包裝、產銷證明,使以上轉變如何帶給消費者跟以往不同的感受。
最後,本研究以農會如何獲取外在資源及整合資源進行創新,並提供給其他農產業作為依據的參考。
英文摘要 In the past few years, under the influence of free trade, like joining the WTO, Taiwan’s agriculture industries have been facing the dilemma of foreign low priced agricultural products and regulation of WTO which led to deductions in domestic agricultural subsidy. In addition, the limitation of land, scarcity of resources, and the aging labors engaging in agriculture have caused huge shock to domestic agriculture. The study focused on the evaluation of industrial value and the specific individual innovation under the circumstances.
The study applied service innovation and service system to discuss the transformation of agricultural industry, referred to the case study of qualitative research, and used Yu-ching district farmers' association as research paradigm. The study based on the mango leading to the renewal three points. Firstly, how to make differences on marketing, i.e. establishing brands, opening mango store. Secondly, the change of interaction with customers and channels after introducing information technology. Thirdly, evolution of cutting-edge technologies from harvest to sales.
Finally, this study based on how the Yu-ching district farmers' association obtained external resources and integrated internal resources for innovation. It can be available to other agricultural industries as a reference.
論文目次 第一章 緒論1
第一節 研究背景與動機1
第二節 研究目的3
第三節 研究流程3
第二章 文獻回顧5
第一節 服務創新5
第二節 服務系統12
第三章 研究方法23
第一節 研究方法之選擇23
第二節 研究設計25
第四章 個案: 玉井農會的蛻變29
第一節 玉井芒果發展歷程29
第二節 玉井農會轉變32
第五章 個案分析41
第一節 服務創新41
第二節 服務系統43
第六章 結論與建議46
第一節 結論46
第二節 研究貢獻47
第三節 研究限制49
第四節 未來研究建議49
參考文獻50
中文部分50
英文部分50

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