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系統識別號 U0026-0408201017582400
論文名稱(中文) 印尼行動電話市場的挑戰與策略
論文名稱(英文) The Challenges and the Strategies of Mobile Phone Market in Indonesia
校院名稱 成功大學
系所名稱(中) 電信管理研究所
系所名稱(英) Institute of Telecommunications and Management
學年度 98
學期 2
出版年 99
研究生(中文) 李亭卉
研究生(英文) Rosyana Septina
學號 R9697502
學位類別 碩士
語文別 英文
論文頁數 59頁
口試委員 指導教授-陳文字
口試委員-蔡東峻
口試委員-高凱聲
中文關鍵字 行動電話服務  印尼  GSM  CDMA  成功策略 
英文關鍵字 Mobile phone service  Indonesia  GSM  CDMA  successful strategies 
學科別分類
中文摘要 過去五年中,在東南亞的開發中國家¬-印尼,於行動電話用戶數上已大幅成長一倍。在印尼共有十家行動服務業者,用戶數從2006年的6千5百萬,在2008年快速成長至1億1千8百萬。本篇研究的目的在於分析印尼電信產業中所面臨的挑戰,特別針對正崛起的行動電話服務。此篇論文亦企圖找出推出行動電話服務的成功策略。從這個研究的結果我們可得知,全部十家的行動服務提供業者,產生一個有效競爭的市場環境。如此激烈的競爭導致了價格戰的出現,也因此造成在印尼的行動用戶數快速成長。
英文摘要 Indonesia as a developing country in Southeast Asia has dramatically succeeded in doubled their number of mobile phone subscribers in the past five years. With ten mobile phone service providers, the number of subscribers doubled from 65 million in 2006 to 118 million in 2008. The objective of this paper is to analyze the challenges that faced by Indonesia’s telecommunications industry, particularly in developing mobile phone service. This paper also attempts to find out the success strategies of rolling out the mobile phone service. From this research, we find that the total of ten service providers competing in the mobile phone market leads to an effectively competitive environment. The fierce competition caused a price war that resulted in rapid growth of mobile phone subscribers in Indonesia.
論文目次 ACKNOWLEDGEMENT I
摘要 II
ABSTRACT III
TABLE OF CONTENTS IV
LIST OF TABLES VI
LIST OF FIGURES VII
CHAPTER 1 INTRODUCTION 1
1.1 Research Background 1
1.2 Research Objectives 3
1.3 Scope of Study 4
1.4 The Organization of the Study 4
CHAPTER 2 LITERATURE REVIEW 6
2.1 Introduction to Country’s Background 6
2.2 Introduction to Telecommunication Industry 9
2.2.1 Market dynamics 9
2.2.2 The Regulatory Framework 11
2.3 Related Research 12
CHAPTER 3 RESEARCH DESIGN AND METHODOLOGY 14
3.1 What is Case Study? 14
3.2 Why using Case Study? 15
3.3 In-depth Interview 16
3.4 The Research Plan for this Study 17
CHAPTER 4 THE CHALLENGES IN DEVELOPING THE MOBILE PHONE SERVICES IN INDONESIA 19
4.1 Complex geographic 19
4.2 Lack of financial support 21
4.3 Poverty gap 23
4.4 Lack of clear regulatory framework 26
CHAPTER 5 STRATEGIES OF ROLLING OUT THE MOBILE PHONE SERVICES 28
5.1 Government Authority 29
5.1.1 Government plan 29
5.1.2 Price war 31
5.1.3 Foreign Direct Investment 32
5.2 Industry segment 36
5.3 Service providers 38
5.2.1 Innovative recharging systems 39
5.2.2 Share A-Load program 41
5.2.3 Bundling program 42
CHAPTER 6 CONCLUSION 45
REFERENCES 47
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