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系統識別號 U0026-0407201514414500
論文名稱(中文) 影響平板電腦使用者使用智慧型手機意願之研究
論文名稱(英文) A Study on the Usage Intention of Tablet PC User for Smart Phone
校院名稱 成功大學
系所名稱(中) 高階管理碩士在職專班(EMBA)
系所名稱(英) Executive Master of Business Administration (EMBA)
學年度 103
學期 2
出版年 104
研究生(中文) 郭廷安
研究生(英文) Ting-An Kuo
學號 R07024050
學位類別 碩士
語文別 中文
論文頁數 72頁
口試委員 指導教授-胡聯國
口試委員-蔡明田
口試委員-康信鴻
口試委員-莊雙喜
中文關鍵字 理性行為理論  科技接受模式  創新擴散  相對優勢 
英文關鍵字 Theory of Reasoned Action  Technology Acceptance Model  Innovation Diffusion  Relative advantage 
學科別分類
中文摘要 本研究是以資訊科技產品中最廣泛的智慧型手機及平板電腦來進行探討,而探討主軸以平板電腦的使用者結合理性行為理論和科技接受模型,及創新擴散次理論相對優勢作為研究基礎,和所提出之「形象」、「工作關聯」、「知覺有用性」、「知覺易用性」、「相對優勢」、「使用態度」、「使用意圖」,探討變數間之關係,進而推出本研究的研究假設七個構面一、形象對於知覺有用的影響.二、工作關聯對知覺有用性有的影響.三、知覺易用性對知覺有用性之影響.四、知覺易用性對使用態度的影響.五、知覺有用性對使用態度的影響.六、相對優勢對使用態度的影響.七、使用態度對行為意圖的影響,作為論文的探討方向。
另外也討論到最近幾年最為盛行的移動式通訊產品-智慧型手機,透過平板電腦及智慧型手機等移動式通訊科技產品的發展,不但實質增加了使用者在溝通上的方便性,對於日常時間的管理及安排更有效率,也大大豐富了我們的生活。國際研究暨顧問機構 Gartner統計資料顯示自2014年第四季後,平板電腦成長呈現趨緩的傾向,但反觀智慧型手機的成長卻是逐漸攀升,尤其以5.5吋以上的大尺寸智慧型手機最為明顯。
而研究結果發現,七個構面除「形象對於知覺有用的影響」構面外,其餘各構面間皆呈現顯著正相關性;另外在干擾變數創新擴散之相對優勢和使用態度的因素方面也呈現了顯著正相關性的影響效果,希望透過本研究的研究結果提供給資訊科技產業作為參考。
英文摘要 SUMMARY
Smart phone is the most popular mobile communication product in recent years. According to the data from the International Research and Consulting Organization Gartner, growth of Tablet PC tends to slow down from the fourth quarter of 2014 while smart phone is gradually rising, especially the smart phone above 5.5 inches.
This research studies the most popular information technology (IT) smart phone and Tablet PC. The research is based on the Theory of Reasoned Action, Technology Acceptance Model and relative advantage of Innovation Diffusion Sub-theory, with a discussion direction of seven dimensions.


INTRODUCTION
Customers today have an even stricter requirement for electronic products, light, thin and multifunction become the preferred choices, in which smart phone of big size does a better job than Tablet PC. Development of communication technology products like Tablet PC and smart phone not only essentially facilitate users in communication and enable them to be more effective in routine time arrangement, but also enrich their lives.
The research focuses on users of the Tablet PC and discusses variables like 「image」,「work relevancy」,「perceived usefulness」,「perceived ease of use」,「relative advantage」,「adoption attitude」 and「behavior intention」. Discussion over the relation between the variables brings out seven dimensions of this research. 1. Influence of image on the perceived usefulness. 2. Influence of work relevance on the perceived usefulness. 3. Influence of perceived ease of use in perceived usefulness. 4. Influence of perceived ease of use on adoption attitude. 5. Influence of perceived usefulness on adoption attitude. 6. Influence of relative advantage on adoption attitude. 7. Influence of adoption attitude on behavior intention.

MATERIALS AND METHODS
This research designs questions and contents of the questionnaire on the basis of the dimensions. Questions related to each dimension take reference to scale developed and had been tested in past research literature, which is reliable in some way. Further operational definition and measure will be done to the scale to make it suit for variables in this research. Questions will also be modified and decided according to the topic and situation of this research.
This research analyzes personal data in the sample by adopting Descriptive Statistics Analysis, with the help of frequency distribution analysis and discussing percentage of various data. Reliability analysis proves its correctness in testifying projects in the questionnaires and conformity of questions can be testified in different dimensions. Factor analysis removes similar factors and keeps important variables, which enables the simplified factors keep main information for analysis. Detect independent sample t and analyze variables help to find out the relationship between two variables and relationship between variable and dimension. Regression analysis is used to predict the assumption of the research and explain the relationship of dimensions, which testifies whether the assumptions in this research work.

RESULTS AND DISCUSSION
This research studies those factors that influence users of Tablet PC begin to choose smart phone and results are shown as follows.
1.Image has no obvious influence on perceived usefulness, which means Tablet PC users do not believe that using smart phone improves personal image and social status.
2. Work relevance has an obvious influence on perceived usefulness, which means Tablet PC users agree that smart phone is helpful to work efficiency.
3. Perceived ease of use has an obvious influence on perceived usefulness, which means Tablet PC users think smart phone is easy in operation and the more you know about it, the greater the help.
4. Perceived usefulness is greatly influencing adoption attitude, which means Tablet PC users believe the greater the help that smart phone has in work and life, the stronger the intention to use it and the more positive their attitude toward it.
5. Perceived ease of use has an obvious influence on adoption attitude, which means Tablet PC users believe not only the diverse function of smart phone, but also the easy operation are important and users would become more positive toward it.
6. Relative advantage is greatly influencing the adoption attitude, which means Tablet PC users believe that users would become more positive toward smart phone if the phone is helpful to improve work efficiency, strong in function, easy in operation, better in relative advantage and stronger in diffusion effect.
7. Adoption attitude obviously influences behavior intention, which means Tablet PC users think they would be more willing to choose smart phone when they think smart phone is beneficial.

CONCLUSION
The result shows that except the「image」factor, all other factors cause positive influence on each other. Besides, they have an obvious positive influence on disturbing relative advantage of variable innovation diffusion and adoption attitude. This research hopes to provide reference for the information technology industry.
This research focuses on the Tablet PC users and finds out that it is possible for smart phone to take place of Tablet PC in work, learning, routine life and entertainment because subsequent application software and function in smart phone will be gradually developed. More and more researches would be done over the operation experience and integrated application of smart phones, which worth persistent attention and research.
論文目次 目錄
口試合格證明書 I
中文摘要 II
Abstract III
誌謝 VI
表目錄 IX
圖目錄 XI
第壹章 緒論 P1
第一節  研究背景與動機 P1
第二節  研究目的 P2
第三節  研究範圍與對象 P2
第四節  研究流程 P3
第貳章 文獻探討 P4
第一節  平板電腦 P4
第二節  智慧型手機 P7
第三節  理性行為理論 P9
第四節  科技接受模型 P12
第五節  創新擴散理論 P17
第六節  各研究變數間關係之探討 P20
第參章 研究方法 P24
第一節  研究架構與研究假設 P24
第二節  操作型定義 P25
第三節  問卷設計 P30
第四節  資料分析方法 P31
第肆章 資料分析和結果 P33
第一節  敍述性統計分析 P33
第二節  信度及效度分析 P37
第三節  獨立樣本t檢定 P40
第四節  單因子變異數分析 P42
第五節  迴歸分析 P51
第伍章 結論與建議 P56
第一節  結論 P56
第二節  未來研究方向 P59
參考文獻 P61
一、 中文部份 P61
二、 英文部份 P63
三、 網頁部份 P66
附錄 – 本研究問卷 P68
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英文部份

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網頁部份
1.拓墣產業研究所-“2011~ 2015全球智慧型手機產量預估” http://www.topology.com.tw/report/reportcontent.asp?ID=PJNDEXLQ9J6L8KFJ8J47HJ8BP1
2.國家實驗研究院科技政策研究與資訊中心-2014第4季智慧型手機市佔率調查報告。http://iknow.stpi.narl.org.tw/post/Read.aspx?PostID=10806
3.國家實驗研究院科技政策研究與資訊中心-2014年智慧型手機作業系統市佔率調查報告。
http://iknow.stpi.narl.org.tw/post/Read.aspx?PostID=10780
4.國家實驗研究院科技政策研究與資訊中心-2014年平板電腦成長率調查報告。
http://iknow.stpi.narl.org.tw/post/Read.aspx?PostID=10700
5.資策會、資策會FIND市場情報(2014) “ 智慧型行動2014裝置普及率”
http://www.find.org.tw/market.aspx?k=2&k2=7
6.EET電子工程專輯 “ 2014全球智慧型手機銷售量" http://m.eettaiwan.com/ART_8800710393_617723_NT_f51e215a.HTM#.VVawxMKJiP8
7.Garner(2014).Gartner Agenda Overview for Marketing Management https://www.gartner.com/doc/2746317?ref=SiteSearch&sthkw=mobile%20device&fnl=search&srcId=1-3478922254
8.Tech News 科技新報.“Gartner 2014第4季智慧型手機出貨數據公佈” http://technews.tw/2015/03/04/apple-beats-samsung-smartphones-sales-q4-2014/
9.Tech News 科技新報.“Gartner 2015裝置出貨量調查報告” http://technews.tw/2015/04/01/gartner-2015-pc-ultramobile
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