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系統識別號 U0026-0407201123065500
論文名稱(中文) 產品品質與知覺價值對購買意願與顧客滿意度之影響 --以某C公司綠建材產品為例
論文名稱(英文) The Impact of Product Quality, Perceived Value on Purchase Intension and Customers Satisfaction -for case company C of Green Building Materials
校院名稱 成功大學
系所名稱(中) 高階管理碩士在職專班(EMBA)
系所名稱(英) Executive Master of Business Administration (EMBA)
學年度 99
學期 2
出版年 100
研究生(中文) 林志遠
研究生(英文) Chih-Yuan Lin
學號 R07984242
學位類別 碩士
語文別 中文
論文頁數 85頁
口試委員 指導教授-祝鳳岡
共同指導教授-林清河
口試委員-劉明德
口試委員-郭彥谷
中文關鍵字 綠建材  綠建築  綠經濟  環境知覺  產品品質  知覺價值  購買意願  顧客滿意度 
英文關鍵字 Green Materials  Green Constructions  Green Economy  Products Quality  Perceived Value  Environmental Awareness  Purchase Intension  Customer Satisfaction 
學科別分類
中文摘要 21世紀初地球受到溫室效應的影響在環境、氣候、生態產生了急遽的變化,氣候的異常、久旱、暴雨、酷熱致使人類面臨更多生命財產的損失,災難一次比一次嚴重,經政府間氣候變化組織(IPCC)的科學家長期的研究觀察,證據顯示溫室氣體(二氧化碳、甲烷、氧化亞氮)排放量增加是最大的元兇,其中建築業消耗了地球20%能源,佔了20%碳排量是最大污染源之一,為了環境永續發展,產業、政府、學術單位更責無旁貸,國際間各國政府為了抑制碳排量,對於綠建材、綠建築、綠經濟的推行不遺餘力分別從教育、法令改革、產品認證系統做更多的努力,產業亦必須體認消費趨勢的改變及承擔更多企業社會責任,研發更多優質節能減碳的綠能產品,學術界負起更多研究及教育的功能,唯有產、官、學的高度合作綠建材、綠建築的發展才會露出曙光。本論文蒐集國內外綠建材相關研究文獻及期刊,再以環境知覺、綠建材產品定義、發展沿革、國內外法規及認證制度,以綠建材產品品質、知覺價值、購買意願及顧客滿意度做研究架構,向建築產業上、中、下游相關使用過綠建材的顧客發出問卷,以多變量統計方法探索構面之關聯性並輔以質化驗證分析。研究結果顯示綠建材『產品品質』的好壞對於『購買意願』、『顧客滿意度』有高度影響性。『知覺價值』的高低對於『購買意願』、『顧客滿意度』有高度影響性,『產品品質』對『知覺價值』顯著相關,在不同的性別、婚姻、年齡、職業、所得對於綠建材四個構面是沒有影響性,教育程度高低則有顯著差異。研究結果提供國家、社會、產業對綠建材行銷策略之建議。
英文摘要 In the beginning of 21st century, the earth is affected by the greenhouse effect. The environment, the weather and the ecology have changed rapidly without predictions. The abnormal climate pattern has brought more and more severe flooding, drought, storm and typhoon. Causing billions of lost year after year. After long-term observation from the Intergovernmental Panel on Climate Change, the increase of greenhouse gases (CO2, CH4, N2O) emissions is the main killer. The constructional industry has consumed 20% of world total energy; this 20% carbon emission is one of the main pollutions sources. Under this circumstance, the governors, related industrial professions and academic researchers should be more responsible on the environmental sustainability. In order to suppress the further carbon emission, the governments around the world should be working hard to promote green economy, green construction and green material from education, law reforming, product and certification system; the industries should realize the change of the consuming tendency and develop more energy saving and low carbon emission products; the academics should be performing more green technology researches and spreading green knowledge to the society and next generation. Consequently, these three fields must cooperate more closely together for prosperous green construction and material developments worldwide.
This thesis contains various related green construction material researches and journals from Taiwan and overseas, and the research structure is based on the environmental awareness, green construction product definition and development history, international and domestic regulations and certified system, perceived value, product quality, purchase intension and customer satisfaction. A survey is conducted to the upstream, middle stream and downstream users from the related construction industry of the green construction material; a multivariate statistical method is applied with quantitative analysis to discover the relations between each aspect.
The research result shows that the good or bad of the product quality affects the purchase intension and customer satisfaction; the level of perceived value also affects the purchase intension and customer satisfaction. Thus, the product quality and perceived value have direct relation. Different genders, marriages, ages and occupations do not affect the 4 aspects of the green construction material but the level of education has significant influence. This research result will be contributed to the nation, the society, and the industry for marketing strategies of the green construction material.
論文目次 摘要...………………………………………………………………I
ABSTRACT.................................. II
誌謝…………………………………………………………………………… IV
目錄……………………………………………………………………………V
表目錄…………………………………………………………………………VII
圖目錄………………………………………………………………………… IX
第一章 緒論 .………………………………………………………………………1
第一節 研究背景...………………………………………………………………1
第二節 研究動機…….…………………………………………………………..4
第三節 研究目的…….…………………………………………………………..5
第四節 研究範圍…….…………………………………………………………..7
第五節 研究流程…….…………………………………………………………..8
第二章 C 公司化學建材產業分析………………………………………………9
第一節 產業發展現況…………………………………………………………9
第二節 產業未來發展分析……………………………………………………13
第三章 文獻探討…………………………………………………………………15
第一節 綠建材相關文獻………………………………………………………15
第二節 產品品質 .......................................... 21
第三節 知覺價值 ....................................... 23
第四節 購買意願 ................................. 25
第五節 顧客滿意度 ..................................... 27
第六節 綠建材相關研究摘要 ........................... 29
第四章 研究方法 ...................................... 32
第一節 研究架構 ...................................... 32
第二節 研究假設 .................................. 33
第三節 操作型定義與變數衡量 ....................... 34
第四節 問卷設計與研究對象 ............................. 36
第五節 資料分析方法 .................................... 38
第五章 資料分析結果 ................................ 39
第一節 抽樣方法 ....................................... 39
第二節 樣本分析 ..................................... 40
第三節 敍述性統計分析 ............................... 42
第四節 因素及信度分析 ................................. 46
第五節 PEARSON 相關分析 .................................. 51
第六節 迴歸分析 ........................................ 53
第七節 人口變數分析 ............................ 57
第八節 研究假設驗證 .............................. 61
第九節 研究結果討論…………………………………………………………63
第六章 結論與建議 .................................. 65
第一節 結論 ..................................... 65
第二節 建議 ............................. .67
第三節 研究限制及對後續研究者建議 .................. 69
參考文獻 ........................................ 70
附錄一 論文問卷 ....................................... 74
附錄二 專家訪談 .................................. 81
附錄三 個案公司介紹 ................................ 84
參考文獻 一、 中文文獻
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二、 英文文獻
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