進階搜尋


下載電子全文  
系統識別號 U0026-0309201522365500
論文名稱(中文) 童趣相機之魅力要素研究
論文名稱(英文) A study of the attractive factors for the kidult camera
校院名稱 成功大學
系所名稱(中) 工業設計學系
系所名稱(英) Department of Industrial Design
學年度 103
學期 2
出版年 104
研究生(中文) 李翊寧
研究生(英文) Yi-Ning Lee
學號 p36024174
學位類別 碩士
語文別 英文
論文頁數 117頁
口試委員 指導教授-何俊亨
口試委員-馬敏元
口試委員-陳國祥
中文關鍵字 童趣相機  魅力工學  評價構造法  數量化I類 
英文關鍵字 Kidult cameras  Miryoku Engineering  Evaluation Grid Method  Quantification Theory Type I 
學科別分類
中文摘要 全球數位相機市場由於受到智慧型手機的威脅使得市場持續縮減(許桂芬, 2014),然而富含童趣精神的LOMO相機抑或拍立得相機,卻仍能在低靡的相機產業中擁有不減反增的用戶數,因此,作者認為童趣相機理應有其不乏之魅力與價值,並認為探討吸引使用者的童趣相機魅力因子,對於這個持續萎縮的相機產業有其商業價值存在。
本研究將透過魅力工學評價構造法之操作,訪談受過四年以上設計教育訓練之20歲以上男性女性各五人,捕捉其個人所認知的童趣相機魅力因子。接續,為使各魅力因子更為精準及具代表性,本研究將藉由KJ法簡化各魅力因子,並將提及次數最高的五大抽象感受【稚氣可愛的】、【好玩有趣的】、【復古懷舊的】、【柔和溫暖的】及【熱情活力的】整理成下一階段問卷之主軸以擴大數據資料之蒐集。最後,經由問卷的發放、數量化I類的統計分析,作者便能掌握五大抽象感受與童趣相機間之相關程度,以及各項目(原始評價項目)及類目(具體評價項目)之影響權重。
透過對於童趣相機魅力因子之研究及探討,作者期望所分析、統整之成果能給予業界更多實質的建議與助力,並使設計出的產品能更為符合消費者的需求及期待。
英文摘要 The global digital camera market is continuing to shrink because of the expanding smart phone market (Syu, 2014). However, cameras with the Kidult spirit, such as LOMO cameras and Fujifilm Checky, can still increase their number of users in this declining market. Thus, the author explores Kidult cameras' particular attractiveness and presents some suggestions of value to the industry.
Using the Evaluation Grid Chart of Miryoku Engineering, the author interviewed five male and five female participants, who were over 20 years old and had studied industrial design for more than four years, to catch the personal cognition of attractiveness of Kidult cameras. In order to make the attractive factors more representative, the author used the KJ Method to simplify the items. These evaluation items were selected to form the questionnaire in the next step. Finally, by using the Quantification Theory Type I, the author realized the correlated extent between different attractive factors and grasped the weight between distinct items and categories.
Overall, through researching and discussing the attractive factors of Kidult cameras, the author wish to propose more concrete suggestions to the industry to help improve the declining camera market basing on the results of this analysis.
論文目次 摘要 i
SUMMARY ii
ACKNOWLEDGEMENTS iii
TABLE OF CONTENTS iv
LIST OF FIGURES viii
LIST OF TABLES ix
CHAPTER 1 INTRODUCTION 1
1.1 Background and Motivation 1
1.2 Purpose of Research 4
1.3 Research Scope 5
1.4 Framework of Research Process 6
CHAPTER 2 LITERATURE REVIEW 8
2.1 Kidult Cameras 8
2.1.1 LOMO cameras 8
2.1.2 Polaroid and Fujifilm Checky 9
2.1.3 Brief Summary 10
2.2 Development of Kidult 11
2.2.1 Origin of Kidult 12
2.2.2 Meaning of Kidult 12
2.2.3 Brief Summary 13
2.3 Miryoku Engineering 14
2.3.1 Miryoku Engineering 14
2.3.2 Evaluation Grid Method 15
2.3.3 Brief Summary 15
CHAPTER 3 EXPERIMENT 17
3.1 Framework of Experiment 17
3.2 Content of Experiment 18
3.2.1 Pre-Experiment 18
3.2.2 The First Phase of Experiment and Analysis 21
3.2.3 The Second Phrase of Experiment and Analysis 24
3.3 Brief Summary 31
CHAPTER 4 ANALYSIS 32
4.1 Pre-Experimental Planning 32
4.2 Analysis using the Quantification Theory Type I 32
4.3 Design Verification of Kidult Camera 41
CHAPTER 5 CONCLUSION 44
5.1 Research Conclusion 44
5.2 Research Contribution 45
5.3 Research Review 45
5.4 Prospective Research Suggestion 46
REFERENCES 47
Appendix A 中文論文 51
第一章、緒論 51
1-1研究背景與動機 51
1-2研究目的 54
1-3研究範圍與限制 55
1-4研究流程架構 56
第二章、文獻探討 57
2-1 童趣相機 57
2-1-1 LOMO相機 57
2-1-2 拍立得相機 58
2-1-3 小結 60
2-2 Kidult現象及其發展 60
2-2-1 Kidult名詞起源 61
2-2-2 Kidult內涵與意義 62
2-2-3 小結 63
2-3 魅力工學 63
2-3-1 魅力工學 64
2-3-2 評價構造法 65
2-3-3 小結 66
第三章、研究方法與步驟 67
3-1實驗架構與流程 67
3-2實驗內容 68
3-2-1 前置實驗 68
3-2-2 第一階段實驗與分析 71
3-2-3 第二階段實驗與分析 73
3-3小結 81
第四章、分析與討論 82
4-1 實驗前期規劃 82
4-2 數量化I類之分析與討論 82
4-3 童趣相機魅力之設計驗證 91
第五章、結論 93
5-1 研究結論 93
5-2 研究貢獻 94
5-3 研究檢討 94
5-4 後續研究建議 95
Appendix B 受訪者之個人評價構造圖 96
B.1受訪者B之評價構造圖 96
B.2受訪者C之評價構造圖 97
B.3受訪者D之評價構造圖 98
B.4受訪者E之評價構造圖 99
B.5受訪者F之評價構造圖 100
B.6受訪者G之評價構造圖 101
B.7受訪者H之評價構造圖 102
B.8受訪者I之評價構造圖 103
B.9受訪者J之評價構造圖 104
Appendix C 具體評價項目之簡化表格 105
Appendix D 童趣相機魅力因子問卷 108
Appendix E童趣相機魅力因子問卷(驗證) 115
參考文獻 About Jimmy. (n.d.). Retrieved 10 / 16, 2014, from http://www.jimmyspa.com/jimmy/jimmyprofile.aspx 關於幾米. (n.d.). Retrieved 10 / 16, 2014, from http://www.jimmyspa.com/jimmy/jimmyprofile.aspx

Annual Event. (n.d.). Retrieved 10 / 10, 2014, from http://www.lomography.tw/about/timeline 年度大事. (n.d.). Retrieved 10 / 10, 2014, from http://www.lomography.tw/about/timeline

Basow, S. A. (1992). Gender: Stereotypes and roles: Thomson Brooks/Cole Publishing Co.

Bloch, P. H. (1995). Seeking the ideal form: product design and consumer response. The Journal of Marketing, 16-29.

Brand Selection / Polaroid. (2012, 8 / 21). KEEDAN. 品牌嚴選 / 即時成像(拍立得)的始祖Polaroid寶麗來. (2012, 8 / 21). 起點網路雜誌.

Chang, C.-C. (2000). Perceptual Factors Underlying Users’ Image Perception toward Product Form. National Chiao Tung University. 張建成. (2000). 使用者對產品造形意象認知的影響因素研究. 國立交通大學工業工程與管理學系博士論文.

Chang, S.-P., & Tsai, Y.-M. (2005). A Study on Product Positioning and Innovative Design-Digital Camera as Example. Tatung University. 張卲彬, & 蔡育珉. (2005). 數位相機產品定位與創新設計研究.

Chen, C.-Y., Wu, Y.-T., Ciou, S.-L., Jhang, J.-H., & Hong, J.-J. (2007). A study of the consumers' behaviours of LOMO. NTUA Department of Graphic Communication Arts, 858-870. 陳群友, 吳瑛婷, 邱于倫, 張景涵, & 洪志傑. (2007). 台灣 LOMO 消費者行為研究. 圖文傳播藝術學報, 858-870.

Chen, J.-L. (2006). Identifying Leading Determinants for Successful Selling of Characteristic Products in Markets dominated by Symbolic Consumption –A Case Study of LOMO Cameras. National Central University. 陳致濂. (2006). 以符號消費探究個性化商品銷售成功因素-以 LOMO 攝像產品為例.

Chou, C.-J., & Chen, K.-H. (2003). Creating Product Forms with Prefered Kansei via Formal Features. Journal of Design, 8(2), 77-87. 周君瑞, & 陳國祥. (2003). 感性化產品造形之塑造-以造形特徵為基礎. 設計學報, 8(2), 77-87.

Esslinger, H. (2009). A Fine Line: How Design Strategies Are Shaping the Future of Business: John Wiley & Sons Inc.

Fang, Z.-Y. (2005). Do you know the new consumer cluster? Breakazine, 243. 方正儀. (2005). 新消費族群,你認識了嗎. 突破雜誌, 243.

Gu, J.-R. (2008, 12 / 10). Polaroid discontinued to produce, while the sale volume of Fujifilm Checky continued to rise., UNITED DAILY NEWS 古鎮榮. (2008, 12 / 10). 拍立得停產 富士「馬上看」要加碼, 聯合報.

Huang, J.-S., Su, J.-Y., & Ma, M.-Y. (2005). A study of the attractive factors for the sun glasses. Tenth Design Symposium of Taiwan Design Institute, 431-436. 黃璟松, 蘇俊毅, & 馬敏元. (2005). 應用魅力工學探討太陽眼鏡魅力之研究. 第十屆中華民國設計學會設計學術研討會, 431-436.

instax instant film cameras enrich your lifestyle and make sharing photos easy and fun. (2012, 09 / 12). Retrieved 10 / 15, 2014, from http://www.fujifilm.com/news/n120912.html

Jensen, R. (2001). the dream socity: McGraw-Hill.

Jhang, H.-Y. (2009). A Preliminary Study on the Kidult Phenomenon of Product Design. 張顥嚴. (2009). 成人孩童化現象下的產品設計初探.

Jheng, Z.-S. (2012, 02 / 01). Getting Fun First! The Inaccurate Beauty of LOMO Camera. MOT / TIMES 鄭宗信. (2012, 02 / 01). 玩樂優先 ! LOMO不精準的美麗. MOT / TIMES 線上誌.

Jhu, S.-H. (2008). The Rise of Kidult Generations. Hsinchu City. 朱學恆. (2008). 玩趣大小孩:Kidult世代的崛起. 新竹市.

Jordan, P. W. (2002). Designing pleasurable products: An introduction to the new human factors: CRC Press.

Kelly, G. A. (1955). The psychology of personal constructs. Volume 1: A theory of personality: WW Norton and Company.

Kisielius, J., & Sternthal, B. (1986). Examining the vividness controversy: An availability-valence interpretation. Journal of Consumer Research, 418-431.

Lam, W. (2013, 7 / 17). Cornucopia of Choices Spurs Smartphone Market to Double by End of 2017. Retrieved 11 / 24, 2014, from https://technology.ihs.com/438697/

Ma, M.-Y. (2010). Dive into the Consumers' World: The Introduction of New Product Development in Japan. Industrial Materials, 280, 160-172. 馬敏元. (2010). 淺談日本新產品開發之感「心」技術. 工業材料雜誌, 280, 160-172.

Mallan, K. E. P., Sharyn (EDT). (2003). Youth Cultures: Texts, Images, and Identities: Greenwood Pub Group.

Maslow, A. H. (1987). Motivation and personality. New York: Harper Collins.

McFedries, P. (2002). Kidult. Retrieved 5 / 1, 2014, from http://wordspy.com/words/kidult.asp

McFedries, P. (2004). Word Spy: The Word Lover's Guide to Modern Culture: Broadway Books.

the most increative Lomo Instant. (2014, 06 / 20). Retrieved 10 / 02, 2014, from http://www.lomography.tw/magazine/news/2014/06/20/the-lomo-instant-camera-press-review-tw 最具創意的 Lomo Instant 拍立得相機,媒體報導掀起拍立得熱潮. (2014, 06 / 20). Retrieved 10 / 02, 2014, from http://www.lomography.tw/magazine/news/2014/06/20/the-lomo-instant-camera-press-review-tw

Norman, D. A. (2004). Emotional design: Why we love (or hate) everyday things: Perseus Books Group.

Pan, G.-L. (2004). The Phenomenon of Adult Children. Eslite Goodreads, 4. 潘國靈. (2004). 成人孩童化現象. 誠品好讀, 4.

Syu, G.-F. (2014). The prospect of global digital camera market in 2014. MIC Research Report: Nankang IC Design. 許桂芬. (2014). 2014年全球數位相機市場展望. MIC研究報告: 南港設計育成中心.

the ten golden rules. (n.d.). Retrieved 10 / 12, 2014, from http://www.lomography.tw/about/the-ten-golden-rules

Tsai, K.-J., & Shih, D.-J. (2007). Exploring the emotional elements in user-friendly product design. Packaging Engineering, 28(5), 109-111. 蔡克中, & 施大治. (2007). 論情感性元素在產品人性化設計中的體現. 包装工程, 28(5), 109-111.

Ujigawa, M. (2000). The evolution of preference-based design. Research and Development Institute, 46, 1-10.

Yan, C. Y. S. (2001). The Practice of Miroyku Engineering-The step of making a popular and attractive product. Hai Wen Tang. 朝野熙彥. (2001). 魅力工學的實踐-熱門商品生成步驟. 海文堂.
論文全文使用權限
  • 同意授權校內瀏覽/列印電子全文服務,於2015-09-10起公開。
  • 同意授權校外瀏覽/列印電子全文服務,於2015-09-10起公開。


  • 如您有疑問,請聯絡圖書館
    聯絡電話:(06)2757575#65773
    聯絡E-mail:etds@email.ncku.edu.tw