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系統識別號 U0026-0302201615441600
論文名稱(中文) The Impact of Social Capital, Competition, and Social Distance towards Online Knowledge Sharing Behavior
論文名稱(英文) The Impact of Social Capital, Competition, and Social Distance towards Online Knowledge Sharing Behavior
校院名稱 成功大學
系所名稱(中) 國際經營管理研究所
系所名稱(英) Institute of International Management
學年度 104
學期 2
出版年 105
研究生(中文) 林小孝
研究生(英文) Michael Rendy William
電子信箱 michaelrendyw@gmail.com
學號 RA6037028
學位類別 碩士
語文別 英文
論文頁數 96頁
口試委員 指導教授-張巍勳
召集委員-陳正忠
口試委員-楊曉瑩
中文關鍵字 none 
英文關鍵字 Social capital  Competition  Social distance  Warm-glow giving  Knowledge sharing behavior  z-Tree 
學科別分類
中文摘要 none
英文摘要 Basing on warm-glow giving theory (Andreoni, 1990) this study tries to investigate the influence of social capital, competition, and social distance on knowledge sharing behavior. Experimental study utilizing z-Tree (Fischbacher, 2007) was done using a programmed modified dictator game called knowledge sharing game. The results indicated significant predictive ability through the availability of social capital and competition while social distance was not a significant predictor of knowledge sharing behavior.
論文目次 TABLE OF CONTENTS
ABSTRACT I
ACKNOWLEDGEMENTS II
TABLE OF CONTENTS III
LIST OF TABLES VI
LIST OF FIGURES VII
CHAPTER ONE INTRODUCTION 1
1.1 Research Background and Motivation. 1
1.2 Research Objectives and Contributions. 3
1.3 Research Project and Scope of Study. 4
1.4 Research Procedure. 5
1.5 Research Structure. 6
CHAPTER TWO LITERATURE REVIEW 8
2.1 Theoretical Background. 8
2.1.1 Knowledge Sharing Behavior. 8
2.1.2 Warm-Glow Giving Theory and Knowledge Sharing Behavior. 11
2.1.3 Social Capital. 12
2.1.4 Competition. 15
2.1.5 Social Distance. 16
2.2 Development of Research Hypotheses. 18
2.2.1 The Relationship between Social Capital and Knowledge Sharing Behavior. 18
2.2.2 The Relationship between Competition and Knowledge Sharing Behavior. 19
2.2.3 The Relationship between Social Distance and Knowledge Sharing Behavior. 20
CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY 21
3.1 Research Design. 21
3.2 Definition of Variables. 22
3.3 Summary of Hypotheses. 23
3.4 Stimuli Development. 23
3.5 Experimental Procedure. 25
3.6 Variables’ Measurements. 28
3.7 Sampling Plan. 28
3.8 Data Analysis Procedure. 29
3.8.1 Descriptive Statistical Analysis. 29
3.8.2 Chi-squared test. 29
3.8.3 Multinomial Logistic Regression. 29
CHAPTER FOUR RESEARCH RESULTS 31
4.1 Pilot Test. 31
4.2 Data Collection. 33
4.3 Hypotheses Testing. 34
4.3.1 Chi-squared Test. 34
4.3.2 Multinomial Logistic Regression. 36
CHAPTER FIVE CONCLUSION AND SUGGESTIONS 44
5.1 Research Conclusion. 44
5.2 Research Discussion and Implications. 45
5.2.1 Theoretical Implication. 45
5.2.2 Managerial Implication. 48
5.3 Research Limitations and Suggestion for Future Studies. 48
REFERENCES 50
APPENDICES 54
Appendix 1. Instruction of the Experiment for Treatment 1. 54
Appendix 2. Instruction of the Experiment for Treatment 2 and 3. 65
Appendix 3. Instruction of the Experiment for Treatment 4. 76
Appendix 4. Participants’ Consent Form. 85
Appendix 5. Documentation of the Experiments. 89
Appendix 6. Questions of the Experiment. 90
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